Why Site Visits Matter: The Numbers
Site visits are the highest-intent stage in the real estate buying journey. A buyer who agrees to visit a site is 10-20x more likely to buy than a cold lead. Yet most agents leave money on the table by not having a structured process:
- 60% of agents don't send a follow-up within 24 hours of the site visit
- 40% of site visits result in no further action due to poor follow-up
- Agents with a structured checklist convert 2-3x more site visits into bookings
- The average buyer needs 3-5 site visits before deciding — consistent follow-up across all visits is key
How to Use This Checklist
- Print it: Click "Print / Download" to get a clean PDF. Keep copies in your car or bag.
- Personalize it: Enter the client name, project, and date at the top for each visit.
- Check items as you go: Go through each section before, during, and after the visit.
- Track digitally: For systematic tracking across all your site visits, use Realatic CRM which has built-in site visit tracking with automated follow-up reminders.
More Free Resources
Explore our other free resources for real estate agents: WhatsApp Message Scripts, Property Listing Generator, Commission Invoice Generator, and our free calculators.