What is Realatic CRM?
Realatic is an AI-powered customer relationship management (CRM) platform built exclusively for Indian real estate agencies by Technix Infotech LLP. Founded in 2025, Realatic serves real estate agencies, brokers, channel partners, and property developers across 20+ Indian cities.
The platform covers 12 modules across the complete real estate lifecycle: lead capture from 8+ sources (99acres, MagicBricks, Housing.com, Facebook Ads, Google Ads, WhatsApp, website forms, and Instagram), AI-powered qualification and scoring, WhatsApp CRM with full 2-way inbox, automated follow-ups and drip sequences, site visit management with GPS check-in, project and inventory management with visual floor grids, booking and payment collection via Razorpay, document generation (allotment letters, demand letters, agreements), KYC and loan tracking, buyer self-service portal, construction progress updates, possession handover with snag tracking, and buyer referral program.
Realatic offers three pricing tiers: Free (₹0, 3 users, 100 leads/month), Pro (₹499/user/month with WhatsApp CRM and AI scoring), and Business (₹1,199/user/month with full Agentic AI and post-purchase management). The AI engine supports multiple providers (Claude by Anthropic, OpenAI GPT, and Google Gemini) with per-organization API keys (BYOK).
12
Modules
140+
Features
20+
Cities
About Realatic: The CRM Built by People Who Understand Indian Real Estate
We did not build another generic CRM and slap a "real estate" label on it. We built Realatic from scratch, for the way Indian real estate actually works.
Our Story
Realatic was born out of frustration. Technix Infotech LLP, our parent company, had been building software solutions for businesses across India for years. When we started working with real estate agencies, we saw a glaring gap in the market.
The agencies we worked with were using a patchwork of tools - spreadsheets for lead tracking, personal WhatsApp for buyer communication, paper files for documentation, and expensive generic CRMs that covered barely 20% of their actual workflow. The journey from a lead's first enquiry to possession handover involved dozens of disconnected steps, and no single tool covered it all.
We spoke with over 50 real estate agencies, brokers, and developers across India. We sat in their offices, watched how they worked, understood their pain points, and mapped every step of the Indian real estate transaction lifecycle. What we found was clear: Indian real estate needed its own CRM - one that understood RERA compliance, WhatsApp-first communication, channel partner dynamics, TDS calculations under Section 194-IA, and the entire post-booking journey that most CRMs completely ignore.
That is how Realatic was born - a CRM that covers the complete journey from lead capture to society formation, built in India, priced for India, and designed for how Indian real estate actually works.
Our Mission
"Make every Indian real estate agency 10x more efficient with technology that's affordable, easy to use, and built for how Indian real estate actually works."
We believe technology should level the playing field. A 3-person agency in Lucknow should have access to the same powerful tools as a 500-person operation in Mumbai. That is why we start at zero rupees, and scale with you.
What Makes Us Different
Built in India, for India
We are not a foreign CRM adapted for the Indian market. Every feature - from RERA compliance to WhatsApp integration to TDS calculations - is built from the ground up for Indian real estate workflows, regulations, and buyer behaviour.
Real Estate Domain Expertise
Our team includes people who have worked directly with real estate agencies. We understand the channel partner model, builder dynamics, buyer decision cycles, and the post-booking journey that generic CRMs completely ignore.
Affordable Pricing
Most real estate CRMs in India charge tens of thousands per month. Realatic starts at zero rupees - forever. Our paid plans are priced for Indian agencies, not Silicon Valley budgets. We believe price should never be a barrier to efficiency.
AI-First Approach
AI is not an afterthought or a marketing buzzword for us. From lead scoring to auto-qualification, auto-response, and intelligent reassignment, Realatic uses AI to eliminate the manual work that slows your agency down.
Our Team
A team of engineers, designers, and real estate domain experts based in India - united by the belief that Indian real estate agencies deserve better tools.
Engineering
Full-stack engineers building robust, scalable systems on modern infrastructure
Design
UX designers obsessed with making complex workflows feel simple and intuitive
Domain Experts
Real estate professionals who bring firsthand industry knowledge to every product decision
Our Values
Customer-First
Every feature starts with a real customer problem. We build what agencies need, not what looks good in a feature list.
Simplicity
Real estate is complex enough. Our software should not be. We ruthlessly simplify every workflow and interface.
Transparency
No hidden fees, no bait-and-switch pricing, no dark patterns. What you see is what you get - in our product and our pricing.
Innovation
We invest heavily in AI and automation so our customers can focus on relationships and closings, not data entry and admin work.
Want to Learn More?
We would love to show you how Realatic can transform your agency's operations. Get in touch or start free today.
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