CRM for Real Estate Developers - Project to Possession
Manage the entire project lifecycle from lead capture to possession handover. Replace 5-8 disconnected tools with one integrated system built for Indian developers.
Sunrise Heights - Tower A
Floor 8 of 12 completed
Est. completion: Dec 2026
The Developer's Technology Problem
Real estate developers in India face a unique technology challenge. Unlike agencies that primarily manage leads and close bookings, developers need to manage the entire project lifecycle - from land acquisition feasibility through sales, booking, payment collection, construction management, RERA compliance, possession, and post-possession service.
Most developers use a patchwork of tools: a CRM for pre-sales (often a generic or industry CRM), Tally for accounting, Excel for inventory and payment tracking, WhatsApp groups for buyer communication, and paper files for documentation. The result is data spread across 5-8 systems, manual reconciliation that takes days, and buyers who have no visibility into their purchase status.
RERA has raised the bar. State RERA authorities now require meticulous record-keeping - project registration, quarterly updates, buyer agreements, payment tracking, and complaint resolution. Managing this across disconnected systems is a compliance risk.
Buyer expectations have changed. Today's buyers expect a WhatsApp update when a payment is received, a portal to check construction progress, and instant access to their documents. Developers using outdated systems cannot deliver this experience - and lose repeat business and referrals as a result.
Realatic was built to solve this problem. One platform from project inception to society formation, with every feature a developer needs - at a price that does not require board approval.
Everything a Developer Needs in One Platform
Visual Inventory Management
Tower-wise, floor-wise visual grid showing every unit with BHK type, carpet area, price, and status (available/hold/booked/registered). Filter, search, and update in real-time.
RERA Compliance Dashboard
Track RERA registration numbers, project milestones, regulatory deadlines, and compliance documentation. Supports MahaRERA, GujRERA, UP RERA, RAJRERA, and all state authorities.
Payment Lifecycle
Milestone-based payment schedules, automated demand letters, payment tracking, TDS calculation under Section 194-IA, receipt generation, and Razorpay online collection.
Buyer Portal
Branded portal where buyers check payments, download documents, view construction progress, and raise service requests. Reduces inbound queries by 50-70%.
AI Document Generation
Generate allotment letters, booking forms, demand notes, agreements, NOCs, and possession letters with AI-assisted templates. One-click generation with auto-populated buyer and unit data.
Construction Updates
Create milestones, upload progress photos/videos, and push updates to buyers via portal and WhatsApp. Keep buyers informed without manual calls.
The Complete Developer Lifecycle
One platform from lead capture to society formation.
Pre-Sales
- ✓ Lead capture
- ✓ AI scoring
- ✓ WhatsApp CRM
- ✓ Pipeline management
- ✓ Site visit scheduling
Booking
- ✓ Inventory selection
- ✓ Cost sheet
- ✓ Booking form
- ✓ KYC collection
- ✓ Payment schedule
Post-Booking
- ✓ Demand letters
- ✓ Payment tracking
- ✓ TDS calculation
- ✓ Agreement generation
- ✓ Buyer portal
Possession
- ✓ Construction updates
- ✓ Inspection scheduling
- ✓ Snag tracking
- ✓ Handover docs
- ✓ Service requests
Channel Partner Management for Developers
Most developers sell 30-60% of their inventory through channel partners. Managing these relationships - allocating inventory, tracking CP leads, calculating commissions, and ensuring no overlap with direct sales - is a critical operation.
Realatic includes a CP management module that gives developers complete control:
- CP Portal: Give each channel partner a login where they can see allocated inventory, submit buyer leads, and track their commission status. No phone calls or WhatsApp messages needed for basic queries.
- Inventory Allocation: Allocate specific units or floors to specific CPs. The CP portal shows only their allocated inventory, preventing overlaps and conflicts.
- Lead Deduplication: When a CP submits a lead, Realatic checks if the lead already exists in your direct sales pipeline or another CP's submissions. Phone-based deduplication prevents commission disputes.
- Commission Automation: Set commission structures per CP - flat, percentage, or tiered. Realatic auto-calculates earned commissions on each booking and tracks payment status.
- Performance Analytics: See which CPs are bringing the most leads, converting the best, and generating the most revenue. Make data-driven decisions about partnership investments.
Pricing for Developers
The Business plan is designed for developers who need the full lifecycle.
Business Plan
For developers & large agencies
- ✓ Unlimited leads
- ✓ Full inventory management
- ✓ RERA compliance dashboard
- ✓ Buyer portal
- ✓ Payment collection (Razorpay)
- ✓ AI document generation
- ✓ Construction tracking
- ✓ CP portal & commission mgmt
- ✓ TDS auto-calculation
- ✓ WhatsApp CRM + AI
Custom enterprise pricing available for 50+ users
Frequently Asked Questions - Builders & Developers
Yes. Realatic's visual inventory grid is built to handle large projects. You can manage multiple towers, floors, and unit types in a visual grid format. Filter by BHK, floor, status (available/hold/booked/registered), price range, and facing. The system handles projects with 1,000+ units without performance issues.
Realatic includes a dedicated RERA compliance dashboard. Attach RERA registration numbers to every project, track project milestones and regulatory deadlines, generate RERA-compliant documentation (allotment letters, agreements), and maintain an audit trail of all buyer communications and transactions. Supports MahaRERA, GujRERA, UP RERA, RAJRERA, and all state REAs.
Yes. The buyer portal is a branded, login-protected area where your buyers can check payment status, view and download documents (allotment letter, agreement, receipts), track construction progress with photos and timelines, raise service requests, and view unit details. This reduces inbound calls to your sales and CRM team by 50-70%.
Realatic manages the entire payment lifecycle. Create milestone-based payment schedules, generate demand letters automatically, track payments received versus pending, send payment reminders via WhatsApp, calculate TDS under Section 194-IA, and collect payments online via Razorpay integration (credit cards, debit cards, UPI, net banking).
Yes. Realatic supports both direct sales and CP (channel partner) models simultaneously. You can create a CP portal where partners see allocated inventory, submit buyer leads, and track their commissions. Direct sales and CP leads flow into separate pipelines but report on the same dashboard, giving you a unified view.
Yes. Create construction milestones for each project (foundation, structure, plaster, finishing, handover). Update progress with photos and videos. Push updates to buyers automatically via the buyer portal and WhatsApp notifications. Buyers stay informed without calling your office.
Realatic includes AI-assisted document generation for allotment letters, booking forms, demand letters, payment receipts, agreements, NOCs, possession letters, and completion certificates. Templates auto-populate with buyer details, unit information, and payment data. Generate documents in one click instead of manual drafting.
The Business plan at ₹1,199/user/month is designed for developers. It includes unlimited leads, full inventory management, RERA compliance, buyer portal, payment collection, document generation, and construction tracking. For large developer organisations (50+ users), contact us for custom enterprise pricing.
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