Real Estate Lead Management - Capture Every Lead, Lose None

Realatic captures leads from 8+ sources: Facebook Lead Ads, Google Ads, 99acres, MagicBricks, Housing.com, website forms, WhatsApp inbound messages, walk-in/manual entry, and referrals. All leads flow into one unified pipeline automatically.

Realatic uses phone-based deduplication. When a new lead comes in, it checks the phone number against existing leads. If the number exists, it merges the new inquiry with the existing lead record instead of creating a duplicate. This prevents your agents from calling the same person twice.

Yes. The default pipeline includes stages like New, Contacted, Qualified, Site Visit, Negotiation, Booking, and Lost. You can rename, add, or remove stages to match your agency's sales process.

Realatic supports multiple assignment rules: round-robin (equal distribution), project-based (specific agents for specific projects), source-based, location-based, team-based, and daily limits. You can combine rules to create sophisticated assignment logic.

Every lead gets a score from 0-100 based on engagement (responses, site visits), budget match, timeline, and source quality. Higher scores mean more likely to convert. Your agents can prioritize high-scoring leads to close deals faster.

Yes. Upload your Excel or CSV file and Realatic auto-maps the columns. Phone-based deduplication ensures no duplicates. Most agencies import 1,000-10,000 leads in under 5 minutes.

Most real estate CRMs have basic lead capture and pipeline features. Where Realatic wins: AI-powered lead scoring (most alternatives have none), full WhatsApp inbox for lead communication (typical CRMs offer timeline only), and 60-70% lower per-user pricing.

Yes. The Free plan includes full lead pipeline management, follow-ups, tasks, filters, and basic reports for up to 3 users and 100 leads/month. AI scoring and advanced automation require the Pro plan.