CRM for Real Estate Brokers & Channel Partners
Manage multiple developer inventories, track commissions, and match buyers to the right project. Built for the Indian CP model with multi-project dashboards.
Own Project
Sunrise Heights
CP
Green Valley
Inventory - Sunrise Heights
Available
Sold
Hold
Inventory - Green Valley
Available
Sold
Hold
The Channel Partner Struggle Is Real
As a broker or channel partner, you are juggling relationships with multiple developers simultaneously. Each developer has their own inventory, pricing, commission structure, and update cadence. Your team needs to match the right buyer to the right project - across all these partnerships - while keeping every developer relationship running smoothly.
The inventory problem: Developer A releases 10 new units on Monday. Developer B blocks 5 units for another CP on Tuesday. Developer C changes pricing on Wednesday. Your team is selling from spreadsheets that are already outdated by the time they are shared in the WhatsApp group.
The commission tracking nightmare: You have different commission rates with different developers - some flat, some percentage-based, some with tiered structures. Tracking what is earned, what is paid, and what is pending across 5-10 developer partnerships in Excel is error-prone and time-consuming.
The lead allocation challenge: A buyer enquiry comes in - they are interested in a 3 BHK in a specific area. Which of your 8 active projects should your agent pitch? Without a system that shows inventory, pricing, and availability across all projects, your agent is guessing.
Realatic is built specifically for this model. Multi-project management, real-time inventory, commission tracking, and cross-project lead matching - all in one platform.
Built for the Channel Partner Model
Multi-Project Dashboard
Manage all your developer partnerships from one screen. Each project gets its own pipeline, inventory, pricing, and commission structure. Switch between projects in one click.
Visual Inventory Grid
See available units across all projects in a visual grid - tower, floor, unit, BHK, area, price, status. Updated in real-time so your agents always sell from current data.
Commission Tracking
Set commission structures per developer - flat, percentage, or tiered. Realatic auto-calculates earned and pending commissions. Generate reports for each partnership.
WhatsApp CRM
Send project brochures, pricing, and availability to buyers on WhatsApp - directly from the CRM. Broadcast new project launches to your entire lead database in minutes.
AI Lead Matching
When a lead specifies budget, BHK, and location, Realatic's AI suggests the best-matching projects from your active inventory. Cross-sell across partnerships effortlessly.
Per-Project Analytics
See conversion rates, revenue, and team performance broken down by project. Identify which developer partnerships are most profitable and allocate resources accordingly.
How Brokers Use Realatic
Set up your developer projects
Create a project for each developer partnership. Add inventory details, pricing, commission structure, and team assignments. Takes 10-15 minutes per project.
Import and capture leads
Import existing leads from Excel, or capture new leads from 99acres, Facebook, Google, and your website. Leads flow into your master pipeline automatically.
AI matches leads to projects
Based on budget, BHK preference, and location, Realatic suggests the best projects for each lead. Your agents pitch the right project from day one.
Manage through to booking
Track site visits, send follow-ups via WhatsApp, negotiate, and close. When a booking happens, it is logged against the developer project with commission calculated automatically.
Track commissions and performance
See earned and pending commissions per developer. Generate reports for partnership reviews. Identify your top-performing projects and agents.
Frequently Asked Questions - Brokers & Channel Partners
Realatic lets you create separate projects for each developer you work with. Each project has its own inventory grid, pricing, pipeline, and commission structure. You can see all your active projects in one dashboard, assign leads to specific projects, and track bookings and commissions per developer - without mixing data across partnerships.
Yes. Set up commission structures per project - flat rate, percentage of deal value, or tiered commission. Realatic automatically calculates expected and earned commissions based on bookings. You can generate commission reports for each developer and track payment status.
When a new lead comes in, you can tag it with one or more project preferences. The lead appears in the relevant project pipeline. If a buyer is interested in multiple projects, the lead shows up in each pipeline with shared conversation history. Your team can cross-sell across projects from a single lead record.
Yes. Primary brokers use Realatic for developer partnerships - managing CP inventory, tracking bookings, and calculating commissions. Resale brokers use it for managing their listings, matching buyers to properties, and tracking the full transaction lifecycle. The same platform serves both models.
No. Your data is completely private. Realatic is your CRM - not the developer's. You control what information you share with developers. Typically, you share booking details at the time of booking, but your lead pipeline, conversion data, and source analytics remain exclusively yours.
Realatic's inventory grid can be updated in real-time. When a developer releases new units or blocks units, you can update the inventory grid instantly. Your team always sees the latest availability, preventing embarrassing situations where an agent pitches a unit that is already sold.
Most broker teams start with the Pro plan at ₹499/user/month. It includes WhatsApp CRM, AI lead scoring, multi-project support, and commission tracking. Teams with 3 or fewer people can start with the Free plan. The Business plan (₹1,199/user/month) adds buyer portal, document generation, and full automation for larger operations.
Yes. Realatic provides per-project analytics showing leads assigned, site visits completed, bookings made, and conversion rates - broken down by team member. You can identify your top-performing agents per project and allocate leads accordingly.
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