Realatic vs Kreato CRM for Real Estate — Honest 2026 Comparison
If you are evaluating Realatic vs Kreato CRM for real estate in India, the core question is simple: do you want a CRM built specifically for real estate, or a capable general SMB sales tool that can be adapted for property sales? Both are Indian-built, both are reasonably priced, and both will help you manage contacts and pipelines better than a spreadsheet. But the differences matter significantly once you get past the basics. This comparison covers both products honestly — features, pricing, and which type of agency each tool actually serves best.
Who Should Read This Comparison
This guide is for Indian real estate agents, brokers, and agency owners comparing CRM options in 2026. It is relevant if you are currently evaluating Kreato CRM and want to understand how it stacks up against a purpose-built real estate platform before you commit.
It is also useful if you are already on a generic CRM and starting to feel friction — chasing site visits in spreadsheets, cobbling together WhatsApp integrations, or manually tracking TDS on property transactions. This is exactly the gap this comparison is designed to address.
If you run a multi-industry business — real estate plus manufacturing or education — this comparison will point you toward the right trade-offs. If real estate is your primary business, read carefully.
What Is Kreato CRM?
Kreato CRM is an Indian-built CRM platform designed for SMBs across multiple industries. It was developed and is operated from India, which means it has local support, understands Indian business workflows, and is priced for the Indian market. Kreato is used by businesses in real estate, manufacturing, education, financial services, and other sectors.
Kreato’s genuine strengths include:
- A clean, simple interface that is easy for non-technical teams to adopt
- A solid mobile app that works well for field sales teams
- Basic pipeline management with drag-and-drop stages
- Contact and company management with good filtering
- Basic automation for reminders, follow-ups, and task assignments
- Reasonable pricing for general SMB use cases
- Local Indian support and billing in rupees
For a business that primarily needs contact management and a basic sales pipeline, Kreato does the job well. The UI is uncluttered and onboarding is relatively fast for a general-purpose tool.
Where Kreato falls short specifically for real estate:
Kreato is built for sales teams in general — not for property sales specifically. It does not have property inventory management, a buyer portal, RERA compliance tools, TDS tracking, or a native WhatsApp inbox. Its pipeline stages are generic sales stages, not adapted to the real estate journey from New Inquiry through to Possession. WhatsApp integration requires third-party or API setup, which adds cost and complexity.
This is not a criticism — it is a design choice. Kreato chose to serve multiple industries rather than go deep on one. For real estate agencies, that choice has real consequences.
What Is Realatic?
Realatic is a real estate CRM built exclusively for Indian property agencies — brokers, channel partners, developers, and builder sales teams. Every one of its 12 modules covers a specific stage of the real estate sales journey, from first inquiry through lead qualification, site visit, negotiation, booking, agreement, and possession.
Realatic is not trying to be a general CRM. It does not serve manufacturing or education. It knows one industry deeply — and that focus shows in every workflow, every default setting, and every automation it ships with.
Key features include a built-in WhatsApp inbox, AI lead scoring, RERA compliance tools, TDS/194-IA tracking, a buyer portal, site visit scheduling and tracking, inventory management across projects, and native integrations with 99acres, MagicBricks, and Housing.com. The free plan supports 3 users, 100 leads/month, and 1 project — no credit card required. Most teams are live within 1–2 days.
See the full feature set at /features.
Feature-by-Feature Comparison
| Feature | Realatic | Kreato CRM |
|---|---|---|
| Real estate lead pipeline stages | Pre-built: New Inquiry → Qualified → Site Visit Scheduled → Site Visit Done → Negotiation → Booking → Agreement → Possession | Generic sales stages — requires manual customisation |
| WhatsApp inbox (native) | Yes — built-in, included on all plans, no third-party setup | Via third-party/API integration, not native — extra setup and cost |
| AI lead scoring | Yes — auto-qualifies and ranks leads by conversion likelihood | Not available |
| Site visit tracking | Dedicated module — log visits, record feedback, trigger post-visit follow-ups | Not available |
| Inventory management | Unit/plot-level tracking, hold management, live availability dashboard | Not available |
| Buyer portal | Yes — clients track booking, payment schedule, construction updates | Not available |
| RERA compliance tools | Yes — registration number tracking, RERA-compliant communication logs | Not available |
| TDS / 194-IA tracking | Yes — TDS calculation tools, Form 26QB reminders | Not available |
| Portal integrations (99acres, MagicBricks, Housing.com) | Native — leads auto-captured, assigned, and followed up | Requires third-party/API configuration |
| Free plan | Yes — 3 users, 100 leads/month, 1 project, no credit card | No free plan |
| Pricing (entry level) | ₹499/user/month (Growth) | ~₹599/user/month (Growth, estimated — verify current pricing on Kreato’s website) |
| Mobile app | Yes | Yes — well-regarded, clean UI |
| Setup time | 1–2 days | Days to weeks depending on customisation needed |
| India-specific support | Yes — Indian support team, local billing | Yes — Indian company, local support |
Pricing Comparison
| Plan | Realatic | Kreato CRM |
|---|---|---|
| Free | ₹0 — 3 users, 100 leads/month, 1 project | No free plan |
| Growth | ₹499/user/month | ~₹599/user/month (estimated) |
| Pro / Business | ₹1,199/user/month | ~₹799/user/month (estimated) |
| WhatsApp inbox | Included — no extra cost | Third-party integration — additional cost |
| Portal integration | Included natively | API/third-party setup required |
| Real estate modules | All 12 included | Not applicable |
Note on Kreato pricing: The figures above are based on publicly available information and are approximate. Kreato’s pricing may have changed — always verify directly on Kreato’s website before making a purchasing decision.
For a 5-agent real estate team on the Growth plan:
- Realatic: 5 × ₹499 = ₹2,495/month — WhatsApp inbox and portal integrations included
- Kreato: 5 ×
₹599 = **₹2,995/month** — WhatsApp and portal integrations require additional setup and cost
The headline pricing difference is modest at this tier. But once you factor in the cost of WhatsApp BSP integration and the time invested in customising generic pipeline stages for real estate, the total cost of ownership for Kreato in a real estate context is meaningfully higher.
See full pricing details at /pricing.
Where Kreato Falls Short for Real Estate
No Real Estate Pipeline Stages
In real estate, a lead does not just move from “Prospect” to “Closed.” The journey is: New Inquiry → Qualified → Site Visit Scheduled → Site Visit Done → Negotiation → Booking → Agreement → Possession. Each stage has different tasks, follow-up sequences, and compliance requirements.
Kreato ships with generic sales pipeline stages. You can rename and customise them, but there is no real estate logic built in — no automatic site visit scheduling when a lead moves to the right stage, no possession milestone tracking, no stage-specific compliance prompts.
Realatic ships with this pipeline ready to use on day one. No configuration needed.
WhatsApp Is Not Native
In India, WhatsApp is the primary communication channel for property sales. Buyers message on WhatsApp. Leads come in on WhatsApp. Follow-ups happen on WhatsApp. A CRM that treats WhatsApp as an add-on is a significant friction point for Indian real estate teams.
Kreato’s WhatsApp integration requires a third-party BSP (Business Solution Provider) connection. This means additional monthly cost, a separate onboarding process, and integration maintenance. Conversation history does not always sync cleanly into the lead timeline.
Realatic’s WhatsApp inbox is built in from day one — agents respond directly inside the CRM, every message is logged to the lead record, and automated WhatsApp follow-up sequences are part of the standard workflow.
No Inventory Management
If you are selling multiple units across one or more projects, you need to know in real time which units are available, on hold, or sold. Without inventory management in your CRM, you are maintaining a separate spreadsheet — and sooner or later, two agents will try to sell the same unit to different buyers.
Realatic’s inventory module tracks every unit at a granular level: configuration, floor, facing, price, status, hold timer. Kreato has no inventory module. For brokers selling a handful of resale properties this may not matter much. For agencies managing multiple projects or builder teams selling directly, it is a critical gap.
No RERA or TDS Tools
Indian real estate agents and developers operate under RERA and must handle TDS under Section 194-IA on property transactions above ₹50 lakhs. These are legal requirements with real penalties for non-compliance.
Realatic includes RERA registration number tracking, RERA-compliant communication logging, TDS calculation tools, and Form 26QB reminders built into the CRM.
Kreato has none of these. This is not a minor oversight — it means that if you use Kreato as your primary real estate CRM, compliance tracking must happen entirely outside the tool.
No Buyer Portal
For developers and project-based agencies, the sale does not end at booking. Buyers need to track payment milestones, construction updates, and possession timelines. Realatic’s buyer portal gives clients a branded self-service view of their purchase without requiring phone calls or email chains.
Kreato does not offer a buyer portal. It is not a feature that makes sense in a general SMB CRM — which is precisely why purpose-built real estate tools exist.
Where Kreato Has an Edge
Being honest about this matters. Kreato is a well-built product and there are real situations where it is the better choice.
Clean UI and Ease of Adoption
Kreato’s interface is genuinely clean and easy to navigate. For teams that have struggled with complex CRM setups in the past — or that are adopting their first CRM — Kreato’s simplicity reduces onboarding friction. The mobile app in particular is well-regarded for usability.
Multi-Industry Flexibility
If your business is not exclusively real estate — if you also have an education business, a financial services arm, or a manufacturing operation — Kreato can manage all of these under one platform. Realatic is real estate only. For genuinely multi-industry businesses, Kreato’s flexibility is a meaningful advantage.
General SMB Sales Workflow
Kreato does contact management, pipeline management, task assignment, and basic automation well for any B2C or B2B sales team. If your real estate operation is relatively simple — primarily resale, low transaction volume, no multi-project inventory — Kreato may be sufficient without the overhead of a specialised tool.
Familiarity for General Sales Teams
Some agencies have salespeople who come from non-real estate backgrounds and are familiar with general CRM conventions. Kreato’s standard pipeline and workflow patterns are immediately recognisable to anyone who has used a CRM before, reducing the learning curve.
Which CRM Should You Choose?
Choose Realatic if:
- Real estate is your primary or only business
- You need to be operational within 1–2 days without a long setup project
- WhatsApp is your main client communication channel and you want it built in — not integrated
- You manage multiple projects or units and need inventory management
- You need RERA compliance tracking or TDS/194-IA documentation
- You want AI lead scoring to prioritise your follow-ups
- You want to offer buyers a self-service portal
- You want the free plan to start without a credit card
Choose Kreato if:
- Your business spans multiple industries beyond real estate and you need a single CRM for all of them
- You primarily need contact management and a basic pipeline without real estate-specific features
- You have a small, low-volume real estate operation where inventory and compliance tools are not yet relevant
- Your team’s existing CRM familiarity makes a general-purpose tool easier to adopt quickly
- You have the technical resources to set up WhatsApp and portal integrations yourself
The honest verdict: For any agency where real estate is the main business, Realatic is the stronger choice. It does more of what real estate specifically requires, it costs less to get those features, and it ships ready to use. Kreato is a solid general CRM that will work for real estate at a basic level — but it will always require workarounds for the features that real estate demands and Kreato was never designed to provide.
See all comparison options at /compare.
FAQ
Is Kreato CRM good for real estate agencies in India?
Kreato works for real estate agencies that need basic contact and pipeline management. It is a well-built Indian SMB CRM with a clean UI and good mobile app. However, it does not have features that most real estate agencies need: native WhatsApp inbox, site visit tracking, inventory management, RERA compliance tools, TDS tracking, or a buyer portal. For a full real estate workflow without workarounds, a purpose-built tool like Realatic is a better fit.
Does Kreato CRM have a free plan?
No. Kreato does not offer a free plan. Their entry-level paid plan is approximately ₹599/user/month (verify on their website as pricing may have changed). Realatic’s free plan supports 3 users, 100 leads/month, and 1 project — permanently free, no credit card required.
Can Kreato CRM integrate with WhatsApp for real estate in India?
Yes, but not natively. Kreato supports WhatsApp integration through a third-party BSP (Business Solution Provider) connection, which requires separate setup, an additional monthly cost, and technical configuration. Realatic includes a native WhatsApp inbox on all plans — no third-party setup, no extra cost, and all messages are automatically logged to the lead timeline.
Does Kreato CRM integrate with 99acres, MagicBricks, or Housing.com?
Kreato can connect with Indian property portals but typically requires API or third-party integration setup. Realatic has native integrations with 99acres, MagicBricks, and Housing.com — leads are auto-captured, assigned to agents, and trigger follow-up sequences without any technical configuration.
Which CRM is better for RERA compliance?
Realatic is the clear answer. It includes RERA project registration tracking, RERA-compliant communication logging, TDS calculation tools for Section 194-IA, and Form 26QB reminders built into the platform. Kreato has none of these compliance tools — you would need to manage RERA and TDS documentation entirely outside the CRM.
How does the pricing compare for a 10-agent real estate team?
On the Growth plan: Realatic costs ₹4,990/month for 10 users, with WhatsApp inbox and portal integrations included. Kreato costs approximately ₹5,990/month for 10 users, before adding the cost of WhatsApp BSP integration and any portal setup. For a 10-agent team, Realatic delivers significantly more real estate-specific functionality at a comparable or lower total cost.
Start Free — No Credit Card Required
If you are a real estate agency evaluating CRM options in 2026, the fastest way to make a decision is to use the product. Realatic’s free plan — 3 users, 100 leads/month, 1 real estate project — is available immediately with no credit card and no sales call required. Most teams are live within 48 hours.
Start your free Realatic account and see the difference a purpose-built real estate CRM makes. Or explore the full feature set and compare all CRM options to make your own call.