Realatic vs Kylas CRM — Honest 2026 Comparison
Both Realatic and Kylas are Indian CRM platforms used by real estate agencies. But they are built for very different purposes. Kylas is a general-purpose sales CRM that works across industries — real estate, EdTech, manufacturing, financial services. Realatic is built exclusively for real estate, with 12 modules covering every stage from lead capture to possession. This matters more than it sounds.
When you run a real estate agency, you need site visit tracking, inventory management, RERA compliance, WhatsApp inbox, buyer portals, and TDS documentation — features that a general CRM cannot provide without expensive custom development. This comparison tells you exactly where each tool stands and which one fits your agency.
Quick Summary
| Realatic | Kylas CRM | |
|---|---|---|
| Built for | Real estate only | All industries |
| Free plan | Yes — 3 users, 100 leads, 1 project | No free plan |
| Starting price | ₹499/user/month (Growth) | ₹1,499/user/month (Growth) |
| Real estate pipeline | Pre-built, ready to use | Requires manual customisation |
| WhatsApp inbox | Included free | Third-party integration, extra cost |
| Site visit tracking | Built-in module | Not available |
| Inventory management | Built-in (unit/plot level) | Not available |
| RERA compliance tools | Built-in | Not available |
| TDS compliance | Built-in | Not available |
| Buyer portal | Built-in | Not available |
| AI lead scoring | Yes | Yes (add-on) |
| Portal integration | 99acres, MagicBricks, Housing.com | Requires third-party Zapier/API setup |
| Setup time | 1–2 days | 2–4 weeks for real estate customisation |
Real Estate-Specific Features: Where Realatic Leads
Site Visit Tracking
In Indian real estate, a site visit is the single most important conversion event. An agency that does not track who visited, when, what they thought, and what follow-up happened is flying blind.
Realatic includes a dedicated site visit module:
- Log every site visit with date, time, agent, and lead
- Record visit notes, buyer feedback, and objections
- Trigger automatic follow-up sequences post-visit
- Track site visit to booking conversion rates by project and agent
Kylas does not have a site visit tracking module. You can create custom fields to approximate this, but there is no native workflow, no automatic triggers, and no meaningful reporting.
Inventory Management
Real estate CRM without inventory management is not a real estate CRM — it is a contact manager.
Realatic’s inventory module tracks:
- Every unit or plot individually (unit number, floor, configuration, facing, price, status)
- Hold management with expiry timers
- Double-booking prevention
- Live availability dashboard for your sales team
Kylas has no inventory management. Managing unit availability with Kylas means maintaining a separate spreadsheet alongside the CRM — the exact problem a real estate CRM is supposed to solve.
RERA and TDS Compliance
Indian real estate has regulatory requirements that no other industry faces: RERA registration, TDS on property transactions under Section 194IA, and audit-ready documentation.
Realatic includes:
- RERA project registration fields and document storage
- TDS calculation tools and Form 26QB tracking for property transactions
- Audit-ready logs for regulatory review
Kylas has none of these compliance tools. If your agency faces a RERA audit or a TDS query, Kylas will not help. You will need a separate compliance workflow outside the CRM.
WhatsApp Inbox
In India, WhatsApp is the primary communication channel for real estate — not email, not phone, WhatsApp. Your CRM must handle WhatsApp conversations natively, not as an afterthought.
Realatic includes a WhatsApp inbox in the free plan. All WhatsApp conversations are logged in the lead’s timeline, agents can respond from the CRM dashboard, and automated WhatsApp follow-ups are part of the standard workflow.
Kylas supports WhatsApp integration through third-party connectors (typically via a BSP — Business Solution Provider). This costs extra on top of the CRM subscription and requires a separate setup process. The WhatsApp data does not always sync cleanly into the lead timeline.
Buyer Portal
For developers and builders who want to give buyers visibility into their booking, payment schedule, and possession milestones, Realatic’s buyer portal provides a branded self-service experience.
Kylas does not offer a buyer portal. This is a feature built specifically for real estate post-sales — it does not exist in a general-purpose sales CRM.
Portal Integration (99acres, MagicBricks, Housing.com)
Every Indian real estate agency sources a significant portion of leads from the major portals. Your CRM should auto-capture these leads the moment they inquire.
Realatic has native integration with 99acres, MagicBricks, and Housing.com — leads flow in automatically, are assigned to agents, and trigger follow-up sequences.
Kylas supports portal integration but typically through Zapier, manual API setup, or third-party connectors. This requires technical configuration that most small-to-mid agencies do not have in-house, and it adds cost.
General CRM Features: Where Kylas Has Strengths
Kylas is a well-built general sales CRM. For businesses that are not real estate, it has solid features.
Multi-Industry Flexibility
If your organisation runs real estate alongside other businesses (manufacturing, distribution, services), Kylas can manage all of them in one CRM instance with different pipelines. Realatic only handles real estate — it does not work for other industries.
Advanced Workflow Automation
Kylas has a mature workflow automation engine with complex conditional branching — if this, then that, with multiple conditions across different objects. For sales operations teams that need custom automation logic, Kylas offers more flexibility at the workflow-builder level.
That said, Realatic’s automation is pre-configured for real estate workflows — you do not have to build it from scratch. The trade-off is flexibility vs time-to-value.
Reporting Customisation
Kylas’s reporting module allows deeper custom report building with more filter combinations. For agencies with dedicated analytics teams who need custom dashboards beyond the standard real estate metrics, Kylas gives more room to build.
Pricing Comparison
| Plan | Realatic | Kylas |
|---|---|---|
| Free | ₹0 — 3 users, 100 leads/month, 1 project | No free plan |
| Starter/Growth | ₹499/user/month | ₹1,499/user/month |
| Professional | ₹1,199/user/month | ₹2,499/user/month |
| Enterprise | Custom | Custom |
| WhatsApp inbox | Included | Extra (BSP cost + integration) |
| Portal integration | Included | Zapier/API setup required |
| Real estate modules | All 12 included | Not applicable |
For a 5-agent real estate team:
- Realatic Growth: 5 × ₹499 = ₹2,495/month
- Kylas Growth: 5 × ₹1,499 = ₹7,495/month (plus WhatsApp BSP and portal integration costs)
The pricing gap is significant. Kylas charges 3x more per user and still requires additional spend to replicate what Realatic includes natively.
Ease of Setup and Onboarding
Realatic ships with real estate-specific defaults: pre-built pipeline stages (Inquiry → Site Visit → Negotiation → Booking → Registered), pre-configured lead source options (99acres, MagicBricks, Housing.com, Facebook, Referral), standard follow-up sequences, and portal integrations. Setup takes 1–2 days for most teams.
Kylas requires extensive customisation to approximate a real estate workflow: creating custom pipeline stages, custom fields for property details, building follow-up automation from scratch, and configuring portal integrations. For a real estate agency to get Kylas to the level that Realatic ships at out of the box typically takes 2–4 weeks of setup work and often requires paid onboarding support.
Which Should You Choose?
Choose Realatic if:
- You are a real estate broker, agency, or developer
- You want to be operational within 48 hours
- You need WhatsApp inbox, site visit tracking, and inventory management
- You are a small or mid-size team that cannot afford extended setup time
- You want RERA and TDS compliance built in
- You want the lowest price for the most real estate-specific feature set
Choose Kylas if:
- Your business spans multiple industries, not just real estate
- You have a dedicated CRM admin or technical team who can configure a general tool for your specific workflow
- You need highly customised automation logic that goes beyond standard real estate processes
- You are already deep in the Kylas ecosystem for other business units
For the vast majority of Indian real estate agencies — brokers, channel partners, builders, and developers — Realatic is the right call. Kylas is a strong general CRM that requires significant effort to become a real estate CRM.
How Realatic Compares to Other CRMs
If you are still comparing options, see how Realatic stacks up against other tools Indian real estate agencies evaluate:
- Realatic vs Sell.Do — India’s most popular dedicated real estate CRM comparison
- Realatic vs LeadSquared — Enterprise marketing automation vs real estate CRM
- Realatic vs Zoho CRM — General CRM giant vs real estate specialist
- Realatic vs HubSpot — Global platform vs India-first real estate tool
- Realatic vs Salesforce — Enterprise behemoth vs purpose-built real estate CRM
FAQ
Is Kylas CRM good for real estate?
Kylas is a functional CRM that real estate agencies can use, but it is not built for real estate. You will need to invest significant time customising it: building pipeline stages, creating custom fields for property data, setting up portal integrations, and building follow-up automation from scratch. Features like site visit tracking, inventory management, RERA compliance, and buyer portals are simply not available. For a dedicated real estate CRM experience without the setup work, Realatic is a better fit.
Does Kylas CRM have a free plan?
No. Kylas does not offer a free plan. Their starting price is ₹1,499/user/month (Growth plan). Realatic offers a permanently free plan with 3 users, 100 leads/month, and 1 project — no credit card required.
Which CRM is cheaper for a real estate team of 5 agents?
Realatic is significantly cheaper. At 5 users on the Growth plan: Realatic costs ₹2,495/month; Kylas costs ₹7,495/month. Add WhatsApp BSP costs and portal integration setup for Kylas and the gap widens further.
Can Kylas integrate with 99acres and MagicBricks?
Yes, but not natively. Kylas integrates with portals through Zapier or direct API configuration — both require technical setup. Realatic integrates natively with 99acres, MagicBricks, and Housing.com with no technical configuration required.
Is Realatic only for small real estate agencies?
No. Realatic supports agencies from solo brokers to 100+ agent teams and multi-city operations. The Pro plan (₹1,199/user/month) and Enterprise tier cover large developer teams, franchise networks, and builders managing multiple projects simultaneously. The free plan is designed for solo agents or small teams just starting out.
The Verdict
Kylas is a well-built Indian CRM for general sales teams. Realatic is built from the ground up for Indian real estate. For any agency that sells, rents, or develops property in India, Realatic is the faster, cheaper, and more capable choice — because it already knows your industry.
Start your free Realatic account — no credit card, 3 users, 100 leads/month, and all 12 real estate modules. Or see a full feature comparison to make your own call.
