Realatic vs Zoho CRM: Built for Real Estate vs Everyone
Zoho needs 4+ apps, complex setup, and still no RE-specific features. Realatic does it all in one platform at a fraction of the cost.
Realatic
₹499/mo
Zoho
₹1,300/mo
Quick Overview
Zoho CRM is a powerful generic CRM that serves millions of businesses across industries. However, for Indian real estate agencies, it lacks critical domain-specific features - inventory management, RERA compliance, WhatsApp inbox, BHK-based search, site visit tracking, and post-booking lifecycle management. To replicate what Realatic offers, you would need Zoho CRM + Zoho Desk + Zoho Books + Zoho Creator + a third-party WhatsApp tool, costing ₹3,000–5,000+ per user per month and requiring days of configuration.
Our Verdict
Choose Realatic if: you want a single platform that handles your entire real estate workflow - lead to possession - without stitching together 4-5 Zoho apps. Zoho CRM is a fine choice for generic sales teams, but real estate agencies need purpose-built tools, not a DIY project.
Feature-by-Feature Comparison
One purpose-built platform vs a multi-app ecosystem.
| Feature | Realatic | Zoho CRM |
|---|---|---|
| Price per user/month | ₹499 (all-in-one) | ₹1,300–2,600 (CRM only) |
| Free plan | 3 users, full features | 3 users, very limited |
| Apps needed for RE workflow | 1 platform | 4+ (CRM + Desk + Books + Creator) |
| Total cost for RE stack | ₹499/user | ₹3,000–5,000+/user |
| Real estate modules | ✓ | ✗ |
| WhatsApp native inbox | ✓ | ✗ |
| AI lead scoring | Included | Enterprise plan only |
| AI auto-respond | ✓ | ✗ |
| Inventory management (BHK) | ✓ | ✗ |
| RERA compliance | Full dashboard | ✗ |
| TDS tracking | ✓ | ✗ |
| Post-booking lifecycle | ✓ | ✗ |
| Buyer portal | ✓ | ✗ |
| Site visit management | ✓ | ✗ |
| Document generation (RE) | AI-assisted | Generic templates only |
| Setup time | 5 minutes | 2–5 days (complex) |
| Indian RE support team | ✓ | Generic support |
How many Zoho apps do you really need for real estate?
Here is what a typical real estate agency workflow requires, and the Zoho apps you would need to cover it:
- Lead management and pipeline: Zoho CRM (₹1,300–2,600/user/month)
- Customer support and buyer queries: Zoho Desk (₹600–1,400/user/month)
- Payment tracking and invoicing: Zoho Books (₹600–1,200/user/month)
- Custom RE modules (inventory, site visits, RERA): Zoho Creator (₹800–2,000/user/month)
- WhatsApp integration: Third-party BSP (₹2,000–5,000/month)
Total: ₹3,300–7,200 per user per month, plus days of integration and configuration work. And you still would not have AI lead scoring, AI auto-respond, or a buyer portal.
Realatic: ₹499/user/month. Everything included. 5 minutes to set up. That is the difference between a generic toolkit and a purpose-built solution.
What about Zoho CRM's customisation capabilities?
Zoho CRM is highly customisable - you can create custom modules, fields, workflows, and integrations. This is a strength for businesses that need a flexible platform. However, for real estate agencies, this flexibility becomes a burden.
You need to define your own inventory structure. You need to create custom fields for BHK, carpet area, RERA number, possession date, floor plan, and tower. You need to build workflows for site visit scheduling, post-booking follow-ups, and demand letter generation. You need to integrate separate apps for WhatsApp, payments, and document generation.
Most agencies either hire a Zoho consultant (₹50,000–2,00,000 for setup) or spend weeks doing it themselves - and the result is still a generic CRM with RE fields bolted on, not a purpose-built RE platform.
Realatic comes pre-configured with everything. Inventory grids, RERA dashboards, site visit tracking, post-booking lifecycle, buyer portal, WhatsApp CRM - all ready to use from minute one.
One Platform Instead of Four Apps
Stop stitching together Zoho apps. Get everything your real estate agency needs in one purpose-built platform.
Already on Zoho CRM? Switching takes 5 minutes.
Export your leads
Download your leads as CSV from Zoho CRM
Import into Realatic
Auto-maps columns, deduplicates by phone
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Productive in 30 minutes. No consultant needed.
Realatic vs Zoho CRM: Frequently Asked Questions
Zoho CRM is a generic CRM. It has no inventory management, no BHK/carpet area fields, no RERA compliance, no site visit tracking, no post-booking management, and no WhatsApp inbox. You would need to add Zoho Desk for support, Zoho Books for payments, and Zoho Creator for custom RE modules - bringing your total cost to ₹3,000–5,000+/user/month with significant setup complexity.
At minimum: Zoho CRM (lead management), Zoho Desk (customer support), Zoho Books (payment tracking), and Zoho Creator (custom RE modules for inventory, RERA, site visits). You would also need a third-party WhatsApp integration. That is 4-5 apps to configure, integrate, and maintain - versus one Realatic platform that does it all.
Zoho Bigin is a simplified CRM for small teams. It is cheaper (₹600-800/user) but even more limited than Zoho CRM. No AI, no automation, no customisation. For real estate, you would quickly outgrow Bigin. Realatic's free plan already offers more RE-specific functionality than Bigin's paid plans.
Yes. Export your Zoho CRM contacts and deals as CSV, then import into Realatic. Our auto-mapping engine handles column mapping automatically. Phone-based deduplication ensures clean data. Most migrations complete in under 10 minutes.
Zoho has a larger marketplace of generic integrations. However, for Indian real estate specifically, Realatic integrates with the tools that matter - property portals (99acres, MagicBricks, Housing.com), WhatsApp Business API, Razorpay, and popular Indian payment gateways. Our API allows custom integrations for anything else.
Yes. To make Zoho CRM work for real estate, you need to create custom modules (inventory, site visits, RERA), custom fields (BHK, carpet area, possession date), custom workflows, and integrate multiple Zoho apps. This typically takes 2-5 days of configuration and often requires a Zoho consultant. Realatic is ready to use in 5 minutes with all RE modules pre-built.
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