Choosing between Realatic, Sell.Do, and TeleCRM? These are three of the most popular CRMs used by Indian real estate agencies - but they're fundamentally different products. Sell.Do focuses on pre-sales marketing and lead management. TeleCRM specializes in calling automation. Realatic covers the complete lifecycle from lead capture to possession handover. Here's a detailed, honest comparison to help you decide.
Quick Comparison: Realatic vs Sell.Do vs TeleCRM
| Feature | Realatic | Sell.Do | TeleCRM |
|---|---|---|---|
| Starting Price | ₹0 (Free) | ₹1,500/user | ₹399/user |
| Free Plan | ✅ 3 users | ❌ | ❌ |
| Full inbox, free | Timeline only + BSP fees | Basic | |
| AI Features | Auto-qualify, respond, score | None | None |
| Auto-Dialer | Planned | Basic | ✅ Excellent |
| Lead Sources | 8+ | 8+ | 5+ |
| Kanban Pipeline | ✅ | ✅ | ✅ |
| Inventory Mgmt | Visual grid | Basic | ❌ |
| Post-Purchase | Full lifecycle | ❌ Stops at booking | ❌ |
| RERA + TDS | ✅ | Basic | ❌ |
| Buyer Portal | ✅ | ❌ | ❌ |
| Setup Time | 5 minutes | 1 week+ | 1-2 days |
Sell.Do: Strong in Pre-Sales, Weak After Booking
Sell.Do has been in the Indian RE CRM market for years and has built a solid reputation for lead capture and marketing automation. It integrates well with property portals (99acres, MagicBricks, Housing.com) and has decent campaign management features.
Where Sell.Do falls short: WhatsApp integration shows only a message timeline - there's no actual chat interface like WhatsApp Web. You need a BSP partner that charges ₹0.50-1.50 per message. There are zero AI features. And critically, Sell.Do stops at booking - there's no payment tracking, document generation, buyer portal, or possession management.
Pricing: ₹1,500-3,000 per user/month with no free plan. For a 10-user team, that's ₹15,000-30,000/month.
TeleCRM: Best Auto-Dialer, But That's About It
TeleCRM excels at calling automation - auto-dialer, power dialer, call recordings, call analytics, and IVR. If your agency's sales process is 90% phone calls, TeleCRM delivers excellent value at ₹399-699/user/month.
Where TeleCRM falls short: It's fundamentally a calling CRM, not a real estate CRM. No inventory management, no project management, no RERA tracking, no cost sheets, no post-purchase features, no AI lead scoring, and very basic WhatsApp capabilities. You'd need to pair TeleCRM with other tools for a complete workflow.
Want the complete lifecycle in one CRM?
Realatic covers leads, WhatsApp, AI, inventory, and post-purchase - starting at ₹0.
Realatic: Complete Lifecycle at Best Value
Realatic covers what neither Sell.Do nor TeleCRM can individually: the complete real estate lifecycle. Lead capture from 8+ sources, full WhatsApp inbox at no extra cost, AI that auto-qualifies and auto-responds, visual inventory management, and post-purchase through possession. All at ₹499/user or free for small teams.
Where Realatic falls short: It's newer in market than Sell.Do, so the user community is smaller. Auto-dialer is still in development (if calling automation is critical, TeleCRM still has an edge here). Marketing automation features are developing compared to Sell.Do's mature campaign tools.
WhatsApp Integration: How Do They Compare?
This is one of the biggest differentiators:
- Realatic: Full 2-way WhatsApp inbox (like WhatsApp Web inside your CRM). Send/receive messages, templates, broadcast to 200+, AI auto-reply. Uses Meta Cloud API directly - zero BSP charges.
- Sell.Do: Shows a timeline of WhatsApp messages - you can see what was sent/received but can't chat in real-time. Requires BSP partner with charges of ₹0.50-1.50 per message. For an agency sending 5,000 messages/month, that's ₹2,500-7,500 extra.
- TeleCRM: Basic WhatsApp integration - can send template messages but no full inbox experience.
True Cost: What Does a 10-User Team Actually Pay?
| Cost Component | Realatic | Sell.Do | TeleCRM |
|---|---|---|---|
| CRM License (10 users) | ₹4,990/mo | ₹15,000-30,000/mo | ₹3,990-6,990/mo |
| WhatsApp BSP charges | ₹0 | ₹2,500-7,500/mo | ₹0 (limited) |
| Setup/customization | ₹0 | ₹10,000-50,000 | ₹0 |
| Total Year 1 | ₹59,880 | ₹2.1-4.5L | ₹47,880-83,880 |
Realatic saves ₹1.5-4L/year compared to Sell.Do for a 10-user team, while offering more features (AI, full WhatsApp, post-purchase). TeleCRM is comparable in price but covers only calling - you'd need additional tools for everything else.
Which CRM Should You Pick?
- Pick Sell.Do if: You're a large developer with ₹15L+ marketing budget, need advanced campaign management, and don't need post-purchase features. You're okay paying premium for an established brand.
- Pick TeleCRM if: Phone calls are 90% of your sales process, you need the best auto-dialer, and you'll use other tools for inventory and post-purchase. Budget is tight.
- Pick Realatic if: You want the most features per rupee, need complete lifecycle coverage (lead to possession), want WhatsApp inbox without BSP charges, and want AI automation. Best for agencies with 5-100 staff who want one platform for everything.
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Frequently Asked Questions
Yes. Export your leads from Sell.Do as CSV/Excel and import them into Realatic. The import tool auto-maps columns and deduplicates by phone number. Most agencies complete migration in under an hour.
Auto-dialer is on Realatic's roadmap but not yet available. If auto-dialing is critical, TeleCRM is the better choice for now. However, Realatic's WhatsApp automation often reduces the need for cold calling.
Technically yes, but it's not ideal. Managing leads across two CRMs creates data silos. Realatic is designed to be your single source of truth for all lead and project management.
Realatic. It's specifically designed for the CP model - manage own projects AND developer projects from one dashboard, track CP inventory and commissions separately. Neither Sell.Do nor TeleCRM handles this as well.
Realatic (5 minutes) and TeleCRM (1-2 days) are both quick to set up. Sell.Do typically requires 1 week+ for configuration and onboarding, especially for larger teams.