Realatic vs PropTiger CRM — Honest 2026 Comparison
If you sell real estate in India and use PropTiger to list properties, you have probably considered whether their built-in CRM tools are enough — or whether you need a standalone product like Realatic. This is an honest comparison. PropTiger CRM is a capable tool for developers who live entirely within the PropTiger ecosystem. Realatic is a full-stack real estate CRM built for agencies, brokers, and developers who need flexibility, automation, and compliance tools that work across all lead sources. Here is the full picture.
What Is PropTiger CRM?
PropTiger is part of REA India, which also owns Housing.com. It is one of India’s largest real estate portals, primarily serving new residential projects. PropTiger’s CRM layer is built into its developer dashboard — it captures leads from PropTiger listings and provides basic pipeline management, lead tracking, and reporting for teams that use PropTiger as their primary listing portal.
PropTiger CRM is best understood as a portal-integrated lead management tool rather than a standalone CRM. If you list exclusively on PropTiger, the lead flow from enquiry to follow-up happens within one interface. If you list on multiple portals — 99acres, MagicBricks, Housing.com, direct website, social media — PropTiger CRM cannot aggregate all those sources. You would need separate processes for leads that don’t come through PropTiger, which creates the exact fragmentation a CRM is supposed to eliminate.
What Is Realatic?
Realatic is a portal-agnostic real estate CRM built for Indian real estate agencies and developers. It captures leads from all sources — 99acres, MagicBricks, Housing.com, PropTiger, Facebook, Google Ads, IVR campaigns, walk-ins, referrals — into a single pipeline. It includes 12 real estate modules covering everything from pre-sales lead management to post-sale possession tracking, with built-in RERA compliance tools, TDS management, a buyer portal, and a WhatsApp inbox.
Realatic’s pricing starts at ₹0 (free plan: 3 users, 100 leads/month, 1 project) and goes to ₹499/user/month (Growth) and ₹1,199/user/month (Pro). Setup takes 1–2 days, with no credit card required to start.
Realatic vs PropTiger CRM: Feature Comparison
| Feature | Realatic | PropTiger CRM |
|---|---|---|
| Lead capture from 99acres | Yes — automatic | No |
| Lead capture from MagicBricks | Yes — automatic | No |
| Lead capture from Housing.com | Yes — automatic | No |
| Lead capture from PropTiger | Yes — automatic | Yes — native |
| Lead capture from Facebook / Instagram ads | Yes | No |
| Lead capture from Google Ads | Yes | No |
| Lead capture from walk-ins / IVR | Yes | Limited |
| Custom pipeline stages | Yes — unlimited | Limited presets |
| WhatsApp inbox | Yes — free, built-in | No |
| AI lead scoring | Yes | No |
| RERA compliance module | Yes | Partial (linked to PropTiger listings) |
| TDS compliance tools | Yes | No |
| Payment plan tracking | Yes | No |
| Buyer portal | Yes | No |
| Site visit tracking | Yes | Basic |
| Team performance reports | Yes | Basic |
| Channel partner management | Yes | No |
| Mobile CRM app | Yes | Yes |
| Multi-portal lead deduplication | Yes | No |
| Works without PropTiger listing | Yes | No |
Pricing Comparison
| Plan | Realatic | PropTiger CRM |
|---|---|---|
| Free tier | Yes — 3 users, 100 leads/month, 1 project | No standalone free plan |
| Entry paid plan | ₹499/user/month (Growth) | Bundled with PropTiger listing packages |
| Advanced plan | ₹1,199/user/month (Pro) | Not separately available |
| Contract requirement | No — monthly billing | Typically annual commitment to listing services |
| Portal dependency | None — works standalone | Requires active PropTiger listing |
PropTiger CRM pricing is not independently published. It is bundled with PropTiger’s listing packages, which means its cost is tied to your advertising spend on the portal. If you stop listing on PropTiger, you lose access to the CRM data and workflow built within their platform.
Realatic’s pricing is transparent, fixed, and fully independent of any portal. You can use Realatic whether you list on PropTiger, 99acres, Housing.com, your own website, or all of them simultaneously.
Lead Capture: The Core Difference
This is where the comparison is most decisive. Lead capture is the foundation of any CRM. If leads from some sources don’t make it into your pipeline automatically, you will always have gaps.
Realatic captures leads from every source you use:
- All major portals (99acres, MagicBricks, Housing.com, PropTiger) via API integrations
- Facebook and Instagram lead form ads via direct integration
- Google Ads call tracking and lead form extensions
- IVR and missed call campaigns
- WhatsApp messages (directly into the WhatsApp inbox)
- Walk-ins via the mobile CRM form or QR code
- Referrals logged by agents
- Your own website via embeddable lead forms
Every lead lands in one pipeline, deduplicated, assigned, and ready for follow-up.
PropTiger CRM captures leads from PropTiger listings natively. For any other source, the agency must manually enter leads or use a separate system. This creates a two-system workflow for any agency that doesn’t list exclusively on PropTiger — which is almost every serious agency in India.
WhatsApp: A Feature PropTiger CRM Doesn’t Have
WhatsApp is the primary communication channel for real estate in India. Buyers respond to WhatsApp where they ignore phone calls. NRI buyers communicate almost exclusively on WhatsApp. Most agencies in India are running their entire lead follow-up on personal WhatsApp numbers, which means:
- No record of conversations
- Leads are tied to the agent’s phone, not the agency
- When an agent leaves, the conversation history goes with them
- No automation, no templates, no oversight
Realatic’s WhatsApp inbox solves this entirely. Every buyer conversation happens inside the CRM, is visible to the entire team, and is logged against the lead record. WhatsApp templates, automated follow-ups, and broadcast messages are all managed from the Realatic dashboard. This is included in the free plan.
PropTiger CRM has no WhatsApp inbox. Follow-up communication via WhatsApp must happen outside the CRM, breaking the conversation record.
RERA and TDS Compliance
RERA compliance is mandatory for every real estate agency in India. TDS on property purchases is required on transactions above ₹50 lakh. These are not optional features — they are legal requirements that carry penalties if mishandled.
Realatic includes:
- RERA project registration tracking — store RERA numbers, project deadlines, and disclosure requirements against each project
- Automated RERA disclosures in buyer communication templates
- TDS tools — calculate TDS on each transaction, track payment confirmation, generate Form 26QB reminders
- Full audit trail of all buyer communications for RERA compliance in case of dispute
PropTiger CRM has partial RERA integration for projects listed on the PropTiger platform — RERA registration numbers are shown against portal listings. However, it has no standalone TDS tools and no audit trail built for compliance purposes outside of PropTiger’s portal context.
For agencies operating independently or managing multiple projects across different portals, Realatic’s compliance tools are substantially more complete.
Channel Partner Management
Most real estate agencies in India work with channel partners — independent brokers who bring buyers in exchange for a commission share. Managing channel partners through a CRM means:
- Registering channel partners and assigning unique lead source codes
- Tracking which leads came from which CP
- Calculating commission on closed deals
- Managing CP performance over time
Realatic has a dedicated channel partner management module. CPs can be registered in the CRM, leads tagged to their source, and commissions calculated and tracked automatically.
PropTiger CRM does not have a standalone channel partner management module. This is a significant gap for any agency or developer that relies on the CP network — which is most of them in Tier 1 and Tier 2 India.
Who Should Use PropTiger CRM?
PropTiger CRM makes sense for a narrow set of users:
- Developers who list exclusively on PropTiger and have no other marketing channels. If 100% of your leads come from PropTiger, the native CRM is convenient because it requires no additional setup.
- Small development teams who only need basic lead tracking and pipeline management within the PropTiger interface.
- Agencies that are already spending heavily on PropTiger and want to use the bundled CRM to reduce marginal tool costs.
If you list on multiple portals, run your own digital marketing, manage a team of more than 5 agents, or need RERA compliance and WhatsApp communication tools, PropTiger CRM will leave significant gaps.
Who Should Use Realatic?
Realatic is the right choice for:
- Multi-portal agencies that list on 99acres, MagicBricks, Housing.com, PropTiger, and other sources simultaneously.
- Agencies running digital marketing on Facebook, Instagram, and Google Ads who need all leads in one pipeline.
- Teams of 5–100 agents who need role-based access, team performance reporting, and proper pipeline management.
- Developers and agencies that need RERA and TDS compliance built into their workflow.
- Agencies managing channel partners who need commission tracking and CP performance visibility.
- Any agency using WhatsApp as a primary communication channel — which in 2026 is essentially every agency in India.
Realatic vs PropTiger CRM: Verdict
| Use Case | Winner |
|---|---|
| Capturing leads from PropTiger portal | Tie (both handle it; PropTiger is native) |
| Capturing leads from all Indian portals | Realatic |
| Capturing leads from digital ads | Realatic |
| WhatsApp communication and automation | Realatic |
| AI lead scoring | Realatic |
| RERA compliance | Realatic |
| TDS management | Realatic |
| Channel partner management | Realatic |
| Payment plan tracking | Realatic |
| Buyer portal | Realatic |
| Multi-portal deduplication | Realatic |
| Pricing transparency | Realatic |
| Standalone free plan | Realatic |
| Native PropTiger portal integration | PropTiger CRM |
The honest verdict: PropTiger CRM is a useful add-on if your entire business runs through the PropTiger portal. The moment you diversify your lead sources — or want WhatsApp automation, AI lead scoring, RERA compliance, or channel partner management — Realatic is the stronger and more economical choice.
FAQ: Realatic vs PropTiger CRM
Q: Does Realatic integrate with PropTiger to capture leads from that portal?
Yes. Realatic integrates with PropTiger via API, so leads from your PropTiger listings flow automatically into your Realatic pipeline alongside leads from every other source. You get the portal-native lead capture of PropTiger’s own CRM, plus all the features PropTiger CRM lacks.
Q: Can I migrate from PropTiger CRM to Realatic without losing lead history?
Yes. Realatic’s onboarding team supports data migration from PropTiger CRM export files. Your historical leads, notes, and contact records can be imported into Realatic within 1–2 days. The process requires a CSV export from PropTiger’s dashboard, which can then be imported into Realatic’s lead management module.
Q: Is PropTiger CRM free?
PropTiger CRM is not a standalone paid or free product. It is bundled with PropTiger listing packages. If you are paying for PropTiger listings, the CRM functionality is included. There is no way to use PropTiger CRM independently without an active listing relationship with the portal.
Q: Which CRM is better for a developer selling multiple projects listed on different portals?
Realatic, without question. A developer with projects listed on 99acres, MagicBricks, Housing.com, and PropTiger simultaneously generates leads from all four portals. PropTiger CRM only captures leads from one of those four sources, leaving the majority of lead traffic in a separate system or managed manually. Realatic unifies all four into one pipeline.
Q: Does Realatic work in smaller Indian cities, or is it only for metros?
Realatic works across all Indian cities — Tier 1 (Mumbai, Delhi, Bengaluru, Hyderabad, Chennai, Pune), Tier 2 (Nagpur, Jaipur, Lucknow, Bhopal, Indore, Kochi, Coimbatore), and beyond. The platform is cloud-based and accessible from any device. Many of Realatic’s customers are agencies in Tier 2 and Tier 3 cities where digital infrastructure is strong but CRM adoption has been slow — exactly the market where a well-priced, easy-to-set-up CRM creates the most competitive advantage.
Switch to Realatic in 1–2 Days
Realatic’s free plan gives you 3 users, 100 leads per month, and 1 project at no cost. No credit card required. If you are currently using PropTiger CRM and finding it insufficient for managing leads from multiple sources, the switch takes 1–2 days and requires no technical implementation.
For agencies ready to move beyond a portal-bundled tool and build a professional, multi-source pipeline with full compliance and WhatsApp automation, Realatic is the clear choice.
Start free → | Compare Realatic with other CRMs → | See all features →