Realatic vs Propertybase for Real Estate — Honest 2026 Comparison
If you are comparing the Realatic vs Propertybase real estate CRM options for your Indian agency, here is the direct answer: Propertybase is a US-built CRM sitting on top of Salesforce, designed for American and European brokerages with enterprise IT budgets and months of runway for implementation. It has no integration with 99acres, MagicBricks, or Housing.com. It has no native WhatsApp inbox. It has no RERA or TDS compliance tools. It bills in USD, issues no GST invoices, and typically takes 3–6 months and a specialist consultant just to go live. Realatic was built in India, for India — portal integrations, native WhatsApp, RERA and TDS compliance, INR pricing, and a setup time of 1–2 days. This post gives you the complete picture.
Quick Verdict
For every Indian real estate agency — broker, developer, or channel partner — Realatic is the only rational choice. Propertybase was not designed for the Indian market and cannot be made to function properly for it without extensive consultant work, custom development, and ongoing expense that most agencies cannot justify.
For large US or UK brokerages already invested in Salesforce: Propertybase has genuine strengths in its home market. That audience is not reading this article.
If you operate in India, Propertybase will cost you more, take longer to deploy, and still leave critical gaps — no portal integrations, no WhatsApp inbox, no RERA compliance, no TDS tracking — that affect your workflow every single day.
What Is Propertybase?
Propertybase is a US-based real estate CRM founded in 2015, built entirely on the Salesforce platform. It gained traction among mid-to-large American and European residential brokerages that were already operating in the Salesforce ecosystem. In 2021, it was acquired by Lone Wolf Technologies, a Canadian real estate software conglomerate with products spanning transaction management, forms, and e-signatures — primarily for the North American market.
Propertybase comes in two editions:
- Propertybase Go — a bundled CRM plus IDX website builder, starting at approximately $399/month per team (~₹33,000/month). Aimed at smaller US brokerages that want an integrated website and lead pipeline in one package.
- Propertybase Salesforce Edition — a CRM configuration layer on top of Salesforce, starting at approximately $79/user/month (~₹6,600/user/month) plus a mandatory Salesforce licence of $25–$75/user/month. This is the enterprise product.
Where Propertybase Genuinely Performs
To be direct: Propertybase is a competent product — for its intended market.
- Salesforce ecosystem access — thousands of third-party integrations via AppExchange, custom objects, and workflow automation built on one of the world’s most mature CRM platforms
- MLS integration — US agents get live Multiple Listing Service data flowing into the CRM, including listing history, sold comparables, and market stats
- Advanced marketing automation — drip email campaigns, lead segmentation, and personalisation powered by Salesforce Marketing Cloud
- IDX website builder — lets US brokerages embed live MLS listings into their own website
- Enterprise-grade reporting — Salesforce’s analytics engine is powerful, with custom dashboards and data exports for trained administrators
- Lone Wolf ecosystem — connects to transaction management, digital forms, and e-signature tools used by US brokerages
Every one of those strengths is specific to the US and European real estate context. None of them deliver material value for an Indian agency. MLS does not exist in India. IDX websites serve US portals. Salesforce depth requires a Salesforce admin. Marketing Cloud power comes with Marketing Cloud complexity and cost.
What Is Realatic?
Realatic is a real estate CRM built in India, for India. It covers 12 real estate modules across the full property sales lifecycle — from pre-launch lead capture through site visits, booking, construction milestone payments, and post-possession support. Every feature was designed around how Indian agencies, builders, and channel partners actually operate: WhatsApp-first buyer communication, portal-driven inbound lead generation, RERA compliance obligations, TDS requirements under Section 194-IA, and complex co-broking and channel partner networks.
Realatic Plans
| Plan | Price | What’s Included |
|---|---|---|
| Free | ₹0 | 3 users, 100 leads/month, 1 project — no credit card |
| Growth | ₹499/user/month | Full portal integrations, WhatsApp, RERA/TDS tools |
| Pro | ₹1,199/user/month | AI lead scoring, advanced analytics, buyer portal, channel partner management |
Setup time: 1–2 days. No consultant. No Salesforce licence. No implementation project.
Realatic’s Core Feature Set
- Native WhatsApp inbox — conversations visible across your team, linked to lead records, no third-party middleware
- Direct integration with 99acres, MagicBricks, and Housing.com — leads auto-route into your pipeline the moment they come in
- RERA compliance tools — project documentation, disclosure tracking, and agent registration aligned to RERA requirements
- TDS on property (Section 194-IA) tracking — flags qualifying transactions above ₹50 lakh and keeps documentation complete
- AI lead scoring — auto-qualifies leads and triggers responses based on engagement signals
- Inventory management at the unit level — flats, plots, villas, and commercial units managed per project with availability status
- Buyer portal — share RERA documents, floor plans, and demand letters directly with homebuyers
- Site visit tracking — schedule, log, and follow up on every site visit, linked to inventory and agent activity
- Payment plan tracking — milestone-by-milestone from pre-launch booking to final possession
- Channel partner management — separate logins, project-specific lead visibility, and commission tracking for co-brokers
- INR pricing and GST-compliant invoices — exactly what your accounts team and CA need
Realatic vs Propertybase Real Estate CRM: Full Feature Comparison
| Feature | Propertybase | Realatic |
|---|---|---|
| 99acres / MagicBricks / Housing.com lead capture | No integration | Yes — all three portals, automatic routing |
| Native WhatsApp inbox | No native WhatsApp support | Yes — included, no extra cost |
| RERA compliance tools | No | Yes — built in across all plans |
| TDS on property (Section 194-IA) compliance | No | Yes — flags transactions above ₹50 lakh |
| INR pricing / GST invoices | No — USD only, no GST invoices | Yes — INR pricing, GST-compliant invoices |
| AI lead scoring | Basic Salesforce-based scoring | Yes — auto-qualify, auto-respond |
| Site visit tracking | No | Yes — linked to inventory, agent, and pipeline |
| Inventory management (unit-level) | No India-specific inventory tools | Yes — flats, plots, villas per project |
| Buyer portal | No | Yes — documents, floor plans, demand letters |
| Channel partner / co-broker management | No | Yes — logins, lead assignment, commissions |
| Payment plan tracking | No | Yes — milestone-based, pre-launch to possession |
| MLS integration | Yes — for US Multiple Listing Service | Not applicable (India has no MLS) |
| Salesforce dependency | Required for Salesforce Edition | None — fully standalone |
| Setup time | 3–6 months with dedicated admin | 1–2 days, no consultant |
| Mobile app (field agents) | Yes — Salesforce mobile | Yes — dedicated mobile app |
| Marketing automation / drip campaigns | Yes — advanced, Salesforce-powered | Yes — included across Growth and Pro |
| Pipeline customisation | Yes — highly configurable (requires admin) | Yes — intuitive, no admin required |
| Reporting and analytics | Yes — enterprise-grade Salesforce reports | Yes — purpose-built real estate dashboards |
| Free plan available | No | Yes — 3 users, 100 leads, 1 project |
| Customer support in India (IST hours) | No — US/EU support hours | Yes — IST support |
The Salesforce Dependency Problem
This deserves its own section because it is the single largest practical barrier for any Indian agency that investigates Propertybase.
Propertybase Salesforce Edition is not a standalone CRM. It is a configuration layer deployed on top of Salesforce. That distinction has major cost and operational consequences.
- You need a Salesforce licence on top of the Propertybase licence. The minimum is Salesforce Essentials at $25/user/month; for a functioning professional environment, most agencies end up on Professional at $75/user/month.
- You need a Salesforce Administrator. Either a dedicated internal hire or an external consultant. This person configures workflows, builds reports, manages user permissions, and handles every change to the system. Without one, the system degrades within weeks.
- Implementation takes 3–6 months for a real estate team. Data migration, custom object configuration, workflow setup, portal integrations (which still do not exist natively for India), and user training all take time. A basic deployment in the Indian market typically costs ₹2–5 lakh in one-time consultant fees before your first agent logs in.
- Every workflow change requires Salesforce expertise. Updating a pipeline stage, adding a new lead source field, or changing an automation rule — things that take minutes in Realatic — can take days to plan, build, and test in a Salesforce environment.
- Ongoing maintenance is a recurring cost. Salesforce environments require regular administration. You are not paying once; you are paying a consultant retainer or salary indefinitely.
Realatic’s setup takes 1–2 days. No Salesforce licence. No implementation consultant. No custom development. Your team is capturing leads from 99acres, responding on WhatsApp, and scheduling site visits before a Propertybase implementation project has even issued a Statement of Work.
Pricing Comparison: Real Rupee Scenarios
Propertybase’s cost problem is not just the headline number — it is the compounding of multiple cost layers in a currency that creates exchange rate exposure.
Propertybase Pricing (USD Converted to INR)
Propertybase Salesforce Edition (per user/month):
- Propertybase licence:
$79 (₹6,575) - Salesforce Professional licence:
$25 (₹2,080) minimum - Total:
$104/user/month (₹8,650/user/month)
Propertybase Go (per team/month):
- Starting at
$399/month (₹33,200/month) - Covers basic CRM and IDX website. No India portal integrations. No WhatsApp. No RERA. No TDS.
These are entry-level figures. Implementation consultant costs, Salesforce admin salary or retainer, and any additional app marketplace tools push the real first-year cost significantly higher.
Realatic Pricing (INR, Transparent, No Hidden Layers)
- Free: ₹0 — 3 users, 100 leads/month, 1 project
- Growth: ₹499/user/month — full portal integrations, WhatsApp, RERA/TDS
- Pro: ₹1,199/user/month — AI lead scoring, advanced analytics, buyer portal, channel partners
No Salesforce licence. No implementation consultant. No currency risk. GST invoices included.
5-Agent Team: Monthly Cost Comparison
| Cost Component | Propertybase (Salesforce Edition) | Realatic Growth |
|---|---|---|
| CRM licence | $79 × 5 = $395 (~₹32,900) | ₹499 × 5 = ₹2,495 |
| Salesforce licence | $25 × 5 = $125 (~₹10,400) | ₹0 |
| Total monthly | ~₹43,300/month | ₹2,495/month |
Realatic is 17x cheaper for a 5-agent team. Every month.
10-Agent Team: Monthly Cost Comparison
| Cost Component | Propertybase (Salesforce Edition) | Realatic Growth |
|---|---|---|
| CRM licence | $79 × 10 = $790 (~₹65,700) | ₹499 × 10 = ₹4,990 |
| Salesforce licence | $25 × 10 = $250 (~₹20,800) | ₹0 |
| Total monthly | ~₹86,500/month | ₹4,990/month |
Realatic is 17x cheaper for a 10-agent team.
Neither figure includes the one-time implementation cost — typically ₹2–5 lakh for a basic Propertybase/Salesforce deployment — or the ongoing Salesforce admin cost to keep the environment running.
Year-One Total Cost: 10-Agent Team
| Propertybase Salesforce Edition | Realatic Growth | |
|---|---|---|
| Running costs (12 months) | ~₹10,38,000 | ₹59,880 |
| Implementation (one-time) | ₹2,00,000–₹5,00,000 | ₹0 |
| Year-one total | ₹12–15 lakh | ₹59,880 |
The difference is not marginal. ₹12–15 lakh vs ₹60,000 for the same team size. For most Indian agencies, the Propertybase budget would fund an entire field sales team for a year.
India-Specific Gaps in Propertybase
Propertybase’s limitations for Indian agencies are not bugs or oversights — they are the result of a product designed for a different country. No configuration or workaround closes these gaps cleanly.
No 99acres, MagicBricks, or Housing.com Integration
These three portals are the primary lead source for Indian real estate agencies. Most agencies generate 60–80% of their inbound enquiries from 99acres, MagicBricks, and Housing.com combined. A CRM with no integration forces you to manually copy every lead or build a custom Zapier or Make workflow — adding cost, adding latency, and introducing error.
Portal leads are time-sensitive. The agency that responds first wins the conversation. Manual entry creates delay. Realatic connects to all three portals natively and routes leads automatically into your pipeline the moment an enquiry is submitted.
No Native WhatsApp Inbox
India runs on WhatsApp. Buyers share their requirements on WhatsApp, ask for floor plans on WhatsApp, confirm site visit times on WhatsApp, and negotiate on WhatsApp. Over 95% of real estate buyer communication in India happens on WhatsApp. Propertybase has no native WhatsApp inbox. You would need a separate third-party tool — adding cost, adding a second login for your agents, and creating gaps in your lead communication history.
Realatic’s WhatsApp inbox is a core feature, not an add-on. Every conversation is visible to your team, searchable, and linked to the lead record. Nothing falls through the cracks.
No RERA Compliance Tools
The Real Estate (Regulation and Development) Act requires registered developers and agents to maintain specific documentation, project disclosures, and communication records. Non-compliance carries financial penalties and reputational consequences. Propertybase has no awareness of RERA requirements. Realatic has RERA compliance tools integrated into its workflow — because every Indian builder and registered broker deals with RERA as a daily operational reality.
No TDS Tracking Under Section 194-IA
Every property transaction above ₹50 lakh requires the buyer to deduct TDS at 1% and deposit it under Section 194-IA of the Income Tax Act. This is not optional — it is a statutory obligation. Missing it creates tax liability for your clients and damages your professional relationship with them. Propertybase does not track this. Realatic has dedicated TDS tracking that flags qualifying transactions and keeps documentation complete for both buyer and seller.
No INR Billing, No GST Invoices
Any GST-registered Indian business needs GST-compliant invoices for input tax credit and proper accounting. Propertybase bills exclusively in USD and does not issue Indian GST invoices. Every month, your accounts team receives a foreign currency invoice that fails Indian tax documentation requirements. Realatic bills in rupees and issues full GST invoices — exactly what your CA and accounts team need.
No Channel Partner Management
Most Indian real estate transactions involve a channel partner or co-broker. Managing who referred which lead, what commission is owed at booking and at possession, and what project access each partner should have is a daily operational requirement for Indian agencies. Propertybase has no module for this. Realatic has dedicated channel partner management: separate logins, project-specific lead visibility, and milestone-based commission tracking.
When Propertybase Makes Sense
Propertybase is the right tool only if all of the following are true:
- You operate a large US or UK brokerage with an existing Salesforce environment and a trained Salesforce administrator already on staff
- You are integrated with MLS and need listing data flowing directly into your CRM
- You have a 3–6 month implementation timeline, a dedicated IT budget, and tolerance for that process
- You do business exclusively in the US or European market where USD billing and non-INR invoices are standard
- You need deep Salesforce AppExchange integrations for non-CRM enterprise workflows
If all of those conditions apply, Propertybase delivers on its promises. That audience is not an Indian real estate agency.
When Realatic Is the Right Choice
Choose Realatic if any of the following describe you:
- You run a real estate agency, brokerage, consultancy, or builder sales team in India — any city, any size
- You generate leads from 99acres, MagicBricks, or Housing.com and want them automatically routed into your pipeline
- Your team communicates with buyers on WhatsApp and you need those conversations tracked and visible to your whole team
- You are a developer who needs unit-level inventory management and RERA-compliant project documentation
- You work with a channel partner or co-broker network and need separate access, lead visibility, and commission tracking
- You handle property transactions above ₹50 lakh and need TDS compliance tracking under Section 194-IA
- You need INR pricing and GST-compliant invoices — not USD invoices from a foreign entity
- You want to be live and productive in 1–2 days, not 3–6 months
- You want to validate the product before spending a single rupee — and start on the free plan
There is no meaningful configuration path that makes Propertybase suitable for Indian real estate. The gaps are structural — portal integrations, WhatsApp, RERA, TDS, INR billing, channel partner management — and they affect your workflow every day. Workarounds add cost and complexity without solving the underlying problem.
FAQ
Can Propertybase work for Indian real estate agents?
Technically, Propertybase is a CRM — you can create leads and pipeline stages in it. But it has no integration with 99acres, MagicBricks, or Housing.com, no WhatsApp inbox, no RERA tools, no TDS tracking, no INR billing, and requires a 3–6 month Salesforce implementation to go live. In practical terms, it does not function the way Indian agencies need it to. You would be paying 17x more than Realatic for a tool with fewer India-relevant features, a longer time-to-value, and structural gaps in your daily workflow that never close.
Does Propertybase integrate with 99acres or MagicBricks?
No. Propertybase has no integration with 99acres, MagicBricks, or Housing.com. Its portal integrations are built for the US market — Zillow, Realtor.com, and MLS feeds. For Indian agencies, every lead from these portals must be manually entered or routed through a custom third-party automation tool. Manual entry introduces delay — and in real estate, the first responder wins. Realatic integrates natively with all three Indian portals and routes leads automatically from the moment an enquiry is submitted.
Why is Propertybase so much more expensive than Realatic?
Multiple cost layers stack up. First, Propertybase’s Salesforce Edition requires both a Propertybase licence ($79/user/month) and a separate Salesforce licence ($25–$75/user/month) — two payments per user. Second, deploying Salesforce for real estate requires specialist consultants, typically costing ₹2–5 lakh one-time in India. Third, USD billing means your monthly cost rises whenever the rupee weakens — adding currency exposure to your operating budget. Realatic’s Growth plan at ₹499/user/month is a single, transparent INR charge — no Salesforce overhead, no implementation fee, no currency exposure. For a 5-agent team, Propertybase runs approximately ₹43,000/month. Realatic runs ₹2,495/month. That is not a promotional discount. It is the structural cost difference between a purpose-built India product and an enterprise US platform.
Does Realatic offer the same marketing automation as Propertybase?
Realatic includes drip campaigns, automated follow-up sequences, WhatsApp automation, and AI-triggered lead nurturing workflows — covering every marketing automation use case that Indian real estate agencies actually run. Propertybase’s marketing automation is deeper at the enterprise level, powered by Salesforce Marketing Cloud and Flow Builder. But that depth requires a trained Salesforce admin to configure, test, and maintain — and the configuration effort is weeks to months. Realatic’s automation is configurable in hours and is built around the channels Indian buyers actually use: WhatsApp, SMS, and email in that order.
What is the biggest practical difference between Realatic and Propertybase for an Indian broker?
Realatic works out of the box for the way Indian real estate actually operates. Portal leads from 99acres, MagicBricks, and Housing.com flow in automatically. WhatsApp conversations are tracked. Site visits are scheduled and logged against inventory. RERA documents are organised. TDS is flagged on qualifying transactions. Channel partners have their own login. Payment milestones are tracked from pre-launch booking to possession. All of this is live within 1–2 days of signup.
Propertybase, even after a 3–6 month implementation and ₹2–5 lakh in consultant fees, still cannot do most of these things — because it was never built for India. The practical difference is the difference between a CRM built for your market and one that was not. That difference shows up in your operations every single working day.
Start Free with Realatic — No Credit Card Required
Realatic’s free plan gives you 3 users, 100 leads per month, and 1 project — zero commitment, no credit card, operational in 1–2 days. Your team can be capturing leads from 99acres, following up on WhatsApp, and managing your first project before a Propertybase implementation consultant has even sent you a scoping questionnaire. If you are comparing real estate CRMs for your Indian agency, start with a product that was built for India. See the full feature breakdown and every plan at Realatic /compare, or go straight to /pricing to find the right plan for your team size.
