Realatic vs NetHunt CRM for Real Estate — Honest 2026 Comparison
NetHunt CRM is a Ukrainian-built CRM that lives inside Gmail and Google Workspace — genuinely useful for email-heavy B2B sales teams in Europe and North America. Realatic is a CRM built for Indian real estate agencies, brokers, and builders. If you’re comparing the two for your real estate business in India, here is the direct answer: NetHunt CRM is not designed for real estate, has no India-specific integrations, and its Gmail-centric model does not match how Indian homebuyers actually communicate. This comparison covers features, pricing in INR, and the specific gaps that matter when your leads come from 99acres, MagicBricks, and WhatsApp — not email threads.
Quick Verdict
Realatic is the clear choice for Indian real estate. NetHunt CRM does one thing well: it turns Gmail into a CRM for B2B sales teams that live in their inbox. That is genuinely valuable — for the right use case. Indian real estate is not that use case. NetHunt has no integration with 99acres, MagicBricks, or Housing.com. No native WhatsApp inbox. No RERA compliance tools. No TDS tracking. No inventory management. No site visit tracking. No buyer portal. And it requires a Google Workspace subscription on top of its own USD pricing, pushing a 5-agent team to roughly ₹25,000/month — versus ₹2,495/month on Realatic Growth. That is a 10x cost difference, with Realatic offering far more relevant features.
This comparison is honest. NetHunt has genuine strengths — just not for Indian real estate.
What Is NetHunt CRM?
NetHunt CRM is a Ukrainian company founded in 2017. Its defining feature is deep Gmail integration: the CRM panel lives inside your Gmail sidebar, so your sales team manages pipelines, logs contacts, and tracks deals without leaving their inbox. NetHunt is popular with small B2B sales teams in Europe and North America — consultancies, SaaS companies, and agencies that run most of their sales process through email.
What NetHunt does well:
- Works inside Gmail: The entire CRM UI lives in the Gmail sidebar — no separate app, no context switching for email-first teams
- Automatic email logging: Every email thread is automatically associated with the relevant contact record
- Google Calendar sync: Meetings and calls sync bidirectionally with Google Calendar
- Clean pipeline management: Visual, kanban-style pipeline that’s easy to navigate within Gmail
- Email sequences: Automated follow-up sequences sent directly from Gmail
- Google Workspace deep integration: Built natively around Google’s ecosystem
- Mobile app: Available on iOS and Android
- Solid automation workflows: Rules-based automations for task creation, notifications, and pipeline movement
NetHunt pricing (USD only, billed monthly):
| Plan | Monthly Price | Approximate INR Equivalent |
|---|---|---|
| Basic | $24/user/month | ~₹2,000/user/month |
| Business | $48/user/month | ~₹4,000/user/month |
| Advanced | $96/user/month | ~₹8,000/user/month |
Important: NetHunt prices exclusively in USD. Indian businesses receive no GST-compliant invoices. INR figures above are approximate and fluctuate with exchange rates.
Also important: NetHunt requires Google Workspace to function. Google Workspace Business Starter adds ₹680–₹1,360/user/month to your total cost. This is not optional — NetHunt’s core functionality depends on it.
NetHunt is a well-built product for its target market. It is not designed for Indian real estate.
What Is Realatic?
Realatic is a CRM built from the ground up for Indian real estate agencies, independent brokers, channel partners, and developers. It covers the complete Indian real estate sales lifecycle — from the first portal enquiry to inventory management, RERA compliance, payment plan tracking, and property possession.
What Realatic does:
- Automatic lead capture from 99acres, MagicBricks, and Housing.com — leads appear in seconds, no manual entry
- Native WhatsApp inbox included free — all buyer conversations managed inside the CRM
- AI lead scoring and auto-qualification — know which buyers to call first, with auto-responses for off-hours enquiries
- Real estate-specific pipeline — from first enquiry through site visit, booking, agreement, and possession
- Inventory management across multiple projects — track unit availability in real time
- RERA compliance tools — store project registration numbers, track agreement timelines, manage regulatory documentation
- TDS on property tracking — ₹50 lakh+ transactions flagged automatically with Form 26QB reminders
- Site visit scheduling and mobile logging — agents update visit notes from the field
- Payment plan and demand letter tracking — essential for under-construction projects in Mumbai, Pune, Bangalore, Hyderabad, and beyond
- Channel partner and co-broking management
- Buyer portal for document sharing and project updates
- 12 real estate-specific modules
Realatic pricing (INR, no forex risk):
| Plan | Price | Users | Leads/Month | Projects |
|---|---|---|---|---|
| Free | ₹0 | 3 | 100 | 1 |
| Growth | ₹499/user/month | Unlimited | Unlimited | Unlimited |
| Pro | ₹1,199/user/month | Unlimited | Unlimited | Unlimited + Advanced AI |
No credit card required to start. No Google Workspace dependency. No USD billing. Setup in 1–2 days.
Feature-by-Feature Comparison Table
| Feature | NetHunt CRM | Realatic |
|---|---|---|
| 99acres lead auto-import | ❌ Not available | ✅ Built-in, real-time |
| MagicBricks lead auto-import | ❌ Not available | ✅ Built-in, real-time |
| Housing.com lead auto-import | ❌ Not available | ✅ Built-in, real-time |
| Native WhatsApp inbox | ❌ Not available | ✅ Included free |
| AI lead scoring (real estate) | ❌ Not available | ✅ Real estate-specific AI |
| RERA compliance tools | ❌ Not available | ✅ Built-in |
| TDS on property tracking | ❌ Not available | ✅ Built-in, ₹50L+ threshold alerts |
| Inventory management | ❌ Not available | ✅ Per-project unit tracking |
| Site visit scheduling and tracking | ❌ Not available | ✅ Built-in with mobile logging |
| Buyer portal | ❌ Not available | ✅ Built-in |
| Payment plan tracking | ❌ Not available | ✅ Built-in |
| Channel partner management | ❌ Not available | ✅ Built-in |
| Real estate pipeline stages | ❌ Generic pipeline only | ✅ Enquiry to possession |
| Gmail integration | ✅ Core feature (requires Workspace) | ✅ Available |
| Email tracking (opens, clicks) | ✅ Yes | ✅ Yes |
| Automation workflows | ✅ Yes | ✅ Yes |
| Mobile app | ✅ Yes | ✅ Yes |
| Google Workspace required | ⚠️ Yes — extra ₹680–₹1,360/user/month | ❌ Not required |
| Pricing in INR | ❌ USD only | ✅ All plans in INR |
| GST-compliant invoice | ❌ Not available | ✅ Available |
| India-specific support and onboarding | ❌ Not available | ✅ Real estate-specific onboarding |
| Free plan with real estate modules | ❌ No | ✅ Yes (3 users, 100 leads, 1 project) |
| Setup time | 2–5 days | ✅ 1–2 days |
Pricing Comparison: What You Actually Pay
NetHunt’s pricing looks reasonable in USD. In INR terms — factoring in the mandatory Google Workspace subscription — it becomes significantly more expensive than it appears.
5-Agent Agency
| Cost Component | NetHunt Business | Realatic Growth |
|---|---|---|
| CRM subscription | ~₹20,000/month | ₹2,495/month |
| Google Workspace (required) | ~₹5,000/month | ₹0 |
| Total monthly | ~₹25,000/month | ₹2,495/month |
| Annual total | ~₹3,00,000/year | ₹29,940/year |
| Portal integrations | Not included | 99acres + MagicBricks + Housing.com |
| WhatsApp inbox | Not included | Included |
| RERA and TDS tools | Not included | Included |
10-Agent Agency
| Cost Component | NetHunt Business | Realatic Growth |
|---|---|---|
| CRM subscription | ~₹40,000/month | ₹4,990/month |
| Google Workspace (required) | ~₹10,000/month | ₹0 |
| Total monthly | ~₹50,000/month | ₹4,990/month |
| Annual total | ~₹6,00,000/year | ₹59,880/year |
| Annual savings with Realatic | — | ~₹5,40,120/year |
NetHunt costs approximately 10x more than Realatic Growth for an Indian real estate agency — and delivers none of the features that matter most for your daily work. The portal integrations and WhatsApp inbox alone, if you tried to replicate them with third-party connectors, would cost more than Realatic’s entire annual subscription.
India-Specific Features: Where NetHunt Falls Short
No Indian Portal Integration
NetHunt has no integration with 99acres, MagicBricks, or Housing.com. For Indian real estate agencies running paid portal campaigns, this is an immediate operational problem. Portal leads represent 40–70% of total lead volume for most agencies. Without automatic portal integration, every lead must be entered manually — which introduces 30-minute to 2+ hour delays, manual entry errors, and frequent duplicates.
In high-competition markets like Mumbai’s western suburbs, Bangalore’s Whitefield corridor, Hyderabad’s Kokapet belt, or Pune’s Hinjewadi micro-market, a 2-hour response delay costs conversions. Buyers who submit enquiries on 99acres are simultaneously comparing three or four developers — the first agent who calls wins the meeting. Realatic captures portal leads in real time, automatically, with no manual intervention.
NetHunt Is Built for Email — Indian Homebuyers Use WhatsApp
This is the most fundamental mismatch between NetHunt and Indian real estate. NetHunt’s entire design philosophy is built around the premise that your sales team works primarily through email threads in Gmail. Indian real estate does not work this way.
Indian homebuyers — whether first-time buyers in Tier-2 cities like Indore and Coimbatore or NRI investors from the UAE, UK, and USA — communicate primarily via WhatsApp. Walk-in enquiries are logged via phone and converted to WhatsApp threads. Site visit confirmations happen on WhatsApp. Payment reminders are sent on WhatsApp. NRI buyers coordinate across time zones on WhatsApp.
NetHunt has no native WhatsApp inbox. Agents using NetHunt must manage buyer conversations in one app and their CRM in another — losing context, missing replies, and appearing disorganised to prospects. Realatic’s WhatsApp inbox is fully bidirectional and free on every plan: send, receive, and manage all buyer conversations without leaving the CRM.
No RERA Compliance Tools
RERA compliance is not optional for Indian real estate agencies handling new project sales. Under the Real Estate (Regulation and Development) Act, agents must verify project RERA registration numbers, track sale agreement execution timelines, manage buyer documentation, and maintain records that meet regulatory inspection standards — across Maharashtra RERA, Karnataka RERA, Telangana RERA, UP RERA, and every other state-level authority.
NetHunt has zero RERA functionality. The platform has no RERA-relevant fields, no compliance reminders, and no framework for the Indian regulatory environment. Every compliance process would require a separate system — spreadsheets, physical files, or a standalone compliance tool — defeating the purpose of centralised CRM.
No TDS Tracking
Under Section 194-IA of the Income Tax Act, buyers must deduct 1% TDS on property transactions above ₹50 lakhs and file Form 26QB within 30 days of payment. For agencies managing transactions in Mumbai, where a 2BHK in Andheri routinely crosses ₹1.5 crore, or in Gurgaon, where 3BHK units in DLF sectors cross ₹2–3 crore, TDS obligations are frequent and compliance-critical.
NetHunt has no TDS fields, no ₹50 lakh threshold alerts, and no Form 26QB reminders. Realatic flags every transaction above the threshold automatically and prompts agents to ensure buyers complete their TDS obligations — protecting both the buyer and the agency from compliance risk.
No Inventory Management
NetHunt is a contacts-and-pipeline CRM. It has no concept of property inventory — no unit-level tracking, no floor plans, no availability status, no pricing tiers by floor or facing. For a developer or large agency managing a project with 50, 200, or 500 units, the lack of inventory management means maintaining a separate spreadsheet for availability and manually cross-checking before every customer interaction.
Realatic’s inventory management tracks each unit across every project in real time — availability, pricing, booking status, and allocation — accessible from any device, by any authorised team member.
USD Pricing With No GST Invoice
NetHunt invoices exclusively in USD. For Indian companies, this creates two problems. First, the cost in INR fluctuates monthly with the exchange rate — budgeting becomes uncertain. Second, NetHunt cannot provide GST-compliant invoices. Indian businesses need invoices with proper GSTIN numbers, GST breakdowns, and INR amounts for accounting compliance and TDS on professional services. Realatic bills entirely in INR and issues GST-compliant invoices.
When NetHunt Makes Sense
NetHunt is genuinely well-built for its target audience. In the interest of a fair comparison:
Use NetHunt if:
- You run a B2B sales team — software, consulting, or services — in Europe, North America, or Australia
- Your team’s entire sales process runs through Gmail, and you want CRM functionality without leaving your inbox
- Your buyers and prospects communicate primarily via email, not WhatsApp
- You are deeply invested in Google Workspace and want CRM that extends it natively
- You do not need property inventory management, RERA compliance, TDS tracking, or Indian portal integrations
- You sell services or B2B products, not property
NetHunt’s automatic email logging and Gmail sidebar integration are genuinely useful for consultative B2B sales teams. It has earned real fans among European and North American small businesses. It is simply the wrong tool for Indian real estate.
When Realatic Is the Right Choice
Use Realatic if:
- You run a real estate agency, brokerage, or builder’s sales team anywhere in India
- You generate leads from 99acres, MagicBricks, Housing.com, or Facebook/Google campaigns
- Your buyers communicate via WhatsApp and expect fast, professional responses
- You must stay compliant with RERA regulations and TDS obligations on high-value transactions
- You manage multiple projects with distinct inventories, floor plans, and pricing structures
- You want AI lead scoring calibrated for Indian real estate conversion patterns
- You need INR billing, GST invoices, and support from a team that understands the Indian market
- You want to be up and running in 1–2 days, not 2–4 weeks
See everything Realatic includes at /features — 12 real estate modules, the complete lead-to-possession lifecycle, and a free plan that requires no credit card.
Frequently Asked Questions
Can I use NetHunt for real estate in India if I configure it with custom fields?
You can build custom fields in any generic CRM to approximate a real estate workflow, but the ceiling is low. Even a heavily customised NetHunt instance cannot integrate natively with 99acres, MagicBricks, or Housing.com. It cannot give you a WhatsApp inbox. It has no RERA compliance framework and no TDS tracking. You would also still pay 10x more per month — plus the Google Workspace subscription — for a setup that requires weeks of configuration effort. Realatic ships with all of this out of the box, designed specifically for real estate, and is ready in 1–2 days.
Does NetHunt require Google Workspace for Indian users?
Yes. NetHunt’s core functionality — the Gmail sidebar CRM panel, automatic email logging, Google Calendar sync — requires Google Workspace. Free Gmail accounts have limited compatibility. For an Indian real estate agency not already on Google Workspace, this adds ₹680–₹1,360/user/month to the total cost on top of NetHunt’s own subscription fee, making the combined cost even less competitive against Realatic.
NetHunt advertises a free trial. Can I test it for real estate?
NetHunt offers a free trial, not a permanent free plan. You can evaluate the product but there is no ongoing free tier. Realatic’s free plan is permanent — 3 users, 100 leads/month, 1 project, with full access to real estate modules including WhatsApp inbox and portal integrations. For agencies that want to validate the product before committing, Realatic’s free plan lets you run real transactions with real leads before upgrading.
How does Realatic’s AI lead scoring differ from NetHunt’s approach?
NetHunt offers general pipeline features without real estate-specific AI scoring. Realatic’s AI lead scoring is trained on Indian real estate conversion patterns — it considers portal source, budget band, property type interest, enquiry recency, and engagement signals to rank leads automatically. Agents see their hottest prospects at the top of their queue each morning, with auto-responses sent to off-hours enquiries so no lead goes cold overnight. Compare all AI features at /compare.
Is Realatic suitable for both brokers and builders/developers?
Yes. Realatic serves independent brokers managing a few dozen leads per month, large brokerage firms with 50+ agents across multiple cities, and builders/developers managing their own sales teams for new launches. The 12 real estate modules cover channel partner management (relevant for developers with broker networks), inventory management (for project launches), and post-sale milestone tracking (for under-construction delivery timelines). See all pricing options at /pricing.
The Verdict: Real Estate in India Needs an India-Built Real Estate CRM
NetHunt CRM is a smart product for Gmail-centric B2B sales teams. For Indian real estate agencies, it fails on every operational dimension that matters: no portal integrations, no WhatsApp inbox, no RERA compliance tools, no TDS tracking, no inventory management, and total costs that run 10x higher than Realatic once Google Workspace is factored in. The mismatch is not a detail — it reflects the fact that NetHunt was designed for a fundamentally different sales motion in a fundamentally different market.
Realatic is built for exactly what you do: managing leads from 99acres and MagicBricks, following up on WhatsApp, tracking site visits, staying RERA-compliant, and moving buyers from first enquiry to possession. Start for free on Realatic — 3 users, 100 leads, 1 project, no credit card — or explore all plans at /pricing to find the right tier for your agency size.