Realatic vs Kommo CRM for Real Estate — Honest 2026 Comparison
Kommo (formerly amoCRM) and Realatic are both used by Indian sales teams — and both offer WhatsApp integration. But comparing them as equals misses the point. Kommo is a messenger-first CRM built for any industry; Realatic is built specifically for Indian real estate. For an Indian broker or agency in 2026, the gap is significant: Kommo has no portal integration with 99acres, MagicBricks, or Housing.com, no property inventory module, no RERA or TDS compliance tools, no site visit tracking, and no AI lead scoring. This comparison is honest about what Kommo does well — its multi-channel inbox is genuinely strong — but the conclusion is clear: if you are selling property in India, Realatic is built for your job and Kommo is not.
TL;DR — Realatic vs Kommo CRM for Real Estate India
| Use Case | Winner |
|---|---|
| Indian real estate brokerage (5–100 agents) | Realatic |
| Builder or developer managing in-house sales | Realatic |
| Channel partner tracking multiple projects | Realatic |
| WhatsApp-heavy sales for a non-real-estate business | Kommo |
| Multi-channel inbox (Instagram DM + FB Messenger + Telegram + WhatsApp) | Kommo |
| Generic follow-up pipeline for any industry | Kommo |
For real estate in India, Realatic wins on every dimension that matters: portal integration, inventory management, RERA and TDS compliance, site visit tracking, AI lead scoring, and INR pricing. Kommo is a capable WhatsApp and messenger inbox — just not a real estate CRM.
What Is Kommo?
Kommo was founded in 2009 as amoCRM and rebranded in 2022. Headquartered in San Francisco, it has built a following in Russia, Latin America, South-East Asia, and India — primarily among WhatsApp-heavy sales teams who needed an organised shared inbox.
Its core proposition is a messenger-first CRM: WhatsApp Business API, Instagram DM, Facebook Messenger, Telegram, and email all routed into a single inbox, paired with a simple visual Kanban pipeline. For sales teams whose main challenge is managing inbound conversations across multiple channels, Kommo solves a real problem.
Kommo pricing (USD-denominated):
- Base:
$15/user/month (₹1,260/user/month) - Advanced:
$25/user/month (₹2,100/user/month) - Enterprise:
$45/user/month (₹3,780/user/month)
All prices are billed in USD. Indian users carry exchange rate risk — if the rupee weakens, the effective monthly cost rises automatically, with no INR billing option.
Kommo’s Genuine Strengths — What It Does Well
Honesty first. Kommo has real strengths that explain why some Indian sales teams adopted it:
1. True multi-channel messenger inbox Kommo’s biggest differentiator is the unified inbox that handles WhatsApp, Instagram DM, Facebook Messenger, and Telegram simultaneously. For a business running paid campaigns across Instagram and Facebook while also receiving WhatsApp enquiries, centralising all of that in one view is genuinely useful.
2. Visual Kanban pipeline The drag-and-drop pipeline is intuitive and accessible for new CRM users. Teams with no prior CRM experience typically find Kommo’s interface approachable without extensive training.
3. Chatbot and auto-response builder Kommo’s chatbot builder is more capable than most tools in its price range. You can build multi-step conversation flows that respond to WhatsApp and other channels automatically — useful for after-hours lead capture and basic qualification.
4. Affordable entry point vs enterprise CRMs At ~₹1,260/user/month, Kommo Base is cheaper than HubSpot, Salesforce, or Microsoft Dynamics. For a non-real-estate business comparing against those tools, the price-to-feature ratio is reasonable.
5. Strong API for custom integrations Kommo’s API is well-documented, and a technical team can build custom integrations. This flexibility is an asset for businesses with non-standard workflows.
6. Mobile app Kommo has a functional mobile app for iOS and Android — a standard expectation in 2026 that Kommo meets.
Kommo’s Critical Gaps for Indian Real Estate
Here is where the comparison becomes decisive. For realatic vs kommo crm real estate india — the question most Indian brokers are actually asking — Kommo has twelve significant gaps that affect every working day:
1. No real estate pipeline modules Kommo’s pipeline is generic. There is no concept of token booking, allotment, payment milestones, agreement signing, or possession stage. You would need to manually name and configure every stage from scratch — and even then, none of the real estate logic (inventory blocking, milestone alerts, RERA flags) exists underneath.
2. No portal integration with 99acres, MagicBricks, or Housing.com Portal leads arriving via email notifications cannot flow into Kommo automatically without a Zapier workaround. This means manual data entry or an ongoing Zapier subscription — plus fragile automations that silently break when portals change their email formats. For agencies where 60–80% of leads come from property portals, this is a daily operational problem.
3. No property inventory management There is no unit, tower, floor, or project object in Kommo. You cannot track availability, block units, manage configurations, or see which flats are sold vs available. This forces most real estate teams using Kommo to maintain a parallel spreadsheet for inventory.
4. No RERA compliance tools Kommo has no knowledge of RERA. There is no document audit trail, no compliance flag for registered projects, and no enforcement of required fields for RERA-registered developments. This matters not only for regulatory audits but for building buyer trust.
5. No TDS workflow for Section 194-IA Every property transaction above ₹50 lakh requires TDS deduction under Section 194-IA. Kommo does not flag these deals, does not alert agents or buyers, and carries no TDS logic whatsoever. Teams running deals above this threshold are exposed to compliance risk.
6. No site visit tracking module Site visits are the highest-converting activity in real estate. Kommo treats them like any other calendar event — there is no link to a property listing, no visit outcome tracking, no site visit conversion analytics, and no automated WhatsApp reminder to the prospect before arrival.
7. No buyer portal Realatic’s buyer portal lets agents share personalised project brochures, floor plans, and payment schedules directly through the CRM. Kommo has no equivalent — sharing collateral happens outside the system, with no record of what was shared, when, or whether it was viewed.
8. No AI lead scoring Kommo has no lead scoring capability. Every incoming lead looks the same — agents must manually assess and prioritise. Realatic’s AI lead scoring ranks leads by conversion likelihood automatically, so agents focus time on the enquiries most likely to convert.
9. No channel partner management Managing channel partners — onboarding CPs, tracking CP-sourced deals, calculating commissions — is outside Kommo’s scope entirely. There is no CP portal and no CP-level tracking built into the product.
10. No commission tracking Brokerage commission calculations, splits, and agent payout tracking are not features in Kommo. Real estate agencies tracking commissions alongside deal data need a separate system.
11. USD pricing with no INR billing Kommo charges in USD. A team of five on Kommo Advanced pays ~₹10,500/month today — and that figure rises every time the rupee loses ground against the dollar. There is no INR billing, no protection from currency volatility, and no India-specific pricing tier.
12. No India-dedicated onboarding or support Kommo’s support and documentation are not tailored for Indian real estate. There is no India-specific onboarding workflow, no local partner network, and no guidance on configuring the system for RERA-registered projects, portal feeds, or TDS compliance.
Pricing Comparison: Realatic vs Kommo
| Plan | Kommo | Realatic |
|---|---|---|
| Free / Trial | 14-day trial only, no free plan | Free plan: 3 users, 100 leads/month, 1 project — no credit card required |
| Entry paid | Base: ~₹1,260/user/month (USD, annual) | Growth: ₹499/user/month |
| Mid tier | Advanced: ~₹2,100/user/month | — |
| Full features | Enterprise: ~₹3,780/user/month | Pro: ₹1,199/user/month |
| Enterprise / Custom | ~₹3,780+ | Custom pricing |
| Billing currency | USD (exchange rate risk) | INR — no currency risk |
| 5-person team, entry tier | ~₹6,300/month | ₹2,495/month |
| 5-person team, full features | ~₹18,900/month | ₹5,995/month |
A five-person real estate team on Kommo Advanced pays roughly ₹10,500/month for a generic WhatsApp inbox with no real estate modules. The same team on Realatic Growth pays ₹2,495/month and gets portal integration, WhatsApp inbox, AI lead scoring, inventory management, RERA and TDS compliance tools, site visit tracking, and a buyer portal — all on day one.
Even before considering the feature gap, Realatic costs 60–70% less for an equivalent team size.
Feature-by-Feature Comparison: Realatic vs Kommo for Indian Real Estate
| Feature | Realatic | Kommo |
|---|---|---|
| Real estate pipeline modules | 12 purpose-built modules | Not available — generic pipeline only |
| Portal lead import (99acres, MagicBricks, Housing.com) | Native, real-time | Requires Zapier or manual entry |
| Auto-deduplication across portals | Built-in | Not available |
| WhatsApp inbox | Included free in every plan | Available (WhatsApp Business API) |
| Instagram DM / FB Messenger / Telegram | Not primary focus | Strong — core feature |
| Property inventory management | Built-in | Not available |
| RERA compliance tools | Built-in | Not available |
| TDS workflow (Section 194-IA) | Built-in, auto-flags deals above ₹50L | Not available |
| AI lead scoring | Built-in | Not available |
| Site visit tracking | Built-in, linked to property listings | Not available |
| Buyer portal | Built-in | Not available |
| Channel partner management | Built-in | Not available |
| Commission tracking | Built-in | Not available |
| Payment milestone tracking | Built-in | Not available |
| Multi-project management | Built-in | Not available |
| Chatbot builder | Basic | Strong — better than most in class |
| Visual pipeline (Kanban) | Yes | Yes |
| Mobile app | Yes | Yes |
| Reporting and analytics | Real estate-specific dashboards | Generic sales reporting |
| API access | Yes | Yes — well-documented |
| India-dedicated onboarding support | Yes | No |
| Free plan | Yes — 3 users, 100 leads, 1 project | No — 14-day trial only |
| INR pricing | Yes | No — USD only |
| Setup time for real estate | 1–2 days | Days to weeks (manual configuration) |
Where Kommo Pulls Ahead
To be direct about where Kommo wins:
Multi-channel messenger inbox: If your business runs significant volume through Instagram DM and Facebook Messenger alongside WhatsApp — think a furniture retailer, fashion brand, or education business — Kommo’s unified inbox is genuinely excellent. It is designed for exactly this use case.
Chatbot builder: Kommo’s chatbot builder is more powerful than Realatic’s for general-purpose conversation flows. If your primary need is automated back-and-forth on WhatsApp without human intervention, Kommo invests more heavily here.
Telegram integration: Kommo supports Telegram as a lead source. Realatic is focused on the channels most relevant to Indian real estate — WhatsApp, portals, and web forms.
These are real strengths — in the right context. For a general-purpose messenger-first business, Kommo makes sense. For Indian real estate, none of these advantages offset the twelve gaps listed above.
Decision Framework: When to Choose Each Platform
Choose Kommo if you are:
- Running a non-real-estate business that needs a multi-channel messenger inbox (WhatsApp + Instagram + Facebook + Telegram)
- Primarily managing inbound conversations at volume across social platforms
- Operating outside India or in an industry where RERA, TDS, and portal integration are irrelevant
- A small team where the chatbot builder’s sophistication is the primary requirement
- Building a custom integration where Kommo’s API fits your existing tech stack
Choose Realatic if you are:
- An Indian real estate broker, agent, or brokerage of any size
- A builder or developer with an in-house sales team managing project inventory
- A channel partner handling leads across multiple developer projects
- Currently running dual systems — a generic CRM plus spreadsheets for inventory and compliance
- An agency that needs to be live and productive within 48 hours, not 48 days
- Looking for WhatsApp inbox at ₹499/user/month rather than ₹1,260+ in USD — with all real estate modules included
The Verdict
Kommo is a well-executed messenger-first CRM. For WhatsApp-heavy sales teams outside of real estate, it solves a genuine problem: too many conversations across too many channels, with no organised way to track them.
But it is not a real estate CRM — and for Indian real estate agents, the gaps are not minor.
Agents using Kommo for property sales typically end up running two systems: Kommo for WhatsApp messages, and a spreadsheet (or a second tool) for inventory, portal leads, site visits, RERA documents, and TDS tracking. That is exactly the fragmented, error-prone setup that a proper CRM is supposed to eliminate.
Realatic replaces both systems. Portal leads from 99acres, MagicBricks, and Housing.com flow in automatically. WhatsApp conversations are tracked in the same record. AI lead scoring tells your agents who to call first. Site visits are logged and linked to the unit. Inventory blocks in real time when a booking is made. RERA documents are stored with an audit trail. TDS is flagged before the deal closes. Commission is calculated. The buyer portal is shared. Everything in one place — live within two days — at ₹499/user/month.
Frequently Asked Questions
Is Kommo (formerly amoCRM) available in India?
Yes. Kommo is available to Indian users and has a base of customers in India, primarily among WhatsApp-heavy sales teams in e-commerce, education, and services. However, Kommo charges in USD with no INR billing option, which creates exchange rate exposure for Indian businesses. Kommo also does not offer India-specific onboarding, portal integration, or real estate compliance tools — making it a general-purpose WhatsApp CRM rather than a real estate solution for the Indian market.
Does Kommo integrate with 99acres, MagicBricks, and Housing.com?
No, not natively. Kommo has no direct API connection to Indian property portals. To route leads from 99acres, MagicBricks, or Housing.com into Kommo, you would need to set up Zapier automations that parse the lead notification emails from each portal individually and push the extracted data into Kommo as new contacts or deals. This setup requires a Zapier subscription, takes time to configure, and is fragile — portal email formats change periodically, and when they do, the automation silently breaks. Realatic integrates directly with all major Indian portals via native API with real-time lead delivery and no workarounds required.
Does Kommo support RERA compliance for Indian real estate?
No. Kommo has no RERA-specific features, no document audit trail for registered projects, and no enforcement of RERA-required fields or timelines. Builders and brokers working with RERA-registered projects in India need a CRM that understands these obligations — not a generic messenger inbox. Realatic includes RERA compliance tools as a core module: document storage with audit-ready formatting, compliance flags for registered projects, and required-field enforcement.
Is Kommo cheaper than Realatic for a 5-person real estate agency in India?
No — Kommo is significantly more expensive. A 5-person team on Kommo Base pays approximately ₹6,300/month in INR equivalent (billed in USD, with exchange rate risk). The same team on Realatic Growth pays ₹2,495/month. At the Advanced tier, Kommo costs ~₹10,500/month for five users — versus Realatic Pro at ₹5,995/month. And Kommo does not include any real estate modules at any price: no portal integration, no inventory management, no RERA compliance, no site visit tracking, no AI lead scoring. The real cost of using Kommo for real estate includes additional tools and manual processes that Realatic replaces entirely.
Which is better for WhatsApp lead management in Indian real estate — Kommo or Realatic?
Realatic. While Kommo’s multi-channel messenger inbox is technically strong for businesses that need Instagram DM, Telegram, and Facebook alongside WhatsApp, Indian real estate runs almost entirely on WhatsApp and portal lead notifications. Realatic’s WhatsApp Business inbox is included free in every plan, integrates directly with portal lead data so WhatsApp conversations are tied to the lead record, and supports automated follow-up sequences, site visit reminders, and payment alerts — all triggered by real estate-specific pipeline events. Kommo provides a WhatsApp inbox in isolation; Realatic integrates WhatsApp into a complete real estate workflow.
Get Started with Realatic — Free, No Credit Card Required
If you are an Indian real estate agent or agency evaluating your CRM options in 2026, the choice between realatic vs kommo crm real estate india is ultimately a question of fit. Kommo is a strong tool for the wrong job. Realatic is built for your industry, your market, and the way Indian property sales actually work.
Start on the free plan — 3 users, 100 leads per month, 1 project, WhatsApp inbox included, no credit card required. Most agencies are fully live within a day or two.
Explore everything Realatic does at /features. Compare Realatic against every major CRM on the market at /compare. See detailed pricing at /pricing.