Realatic vs Housing.com CRM — Honest 2026 Comparison
Housing.com’s CRM tools are built to keep you on Housing.com. Realatic is built to run your entire agency. That’s the core difference — and it shapes every feature, pricing decision, and workflow. If you’re evaluating both for your real estate agency or brokerage in India, this comparison gives you the unvarnished picture: what each platform does well, where each falls short, and which one fits your situation.
What Each Platform Actually Is
Realatic
Realatic is a purpose-built real estate CRM for Indian agencies, brokers, and builders. It covers the full sales lifecycle — lead capture from all sources (portals, ads, website, walk-ins), pipeline management, WhatsApp inbox, AI lead scoring, site visit tracking, channel partner management, post-sales compliance, and a buyer portal.
It is not tied to any specific portal. Leads from 99acres, MagicBricks, Housing.com, Meta ads, Google Ads, and your own website all feed into a single inbox. Your agency is the centre of gravity.
Housing.com CRM (PropSuite)
Housing.com’s CRM offering — marketed through their PropSuite product — is primarily a lead management tool integrated with their own portal listings. If you advertise on Housing.com and want to manage those inbound leads within the same dashboard, PropSuite provides a convenient interface.
It is fundamentally a portal-native tool, not a standalone CRM. Its lead capture is strongest for Housing.com sources. Integrating leads from other portals, your own website, or Meta campaigns is limited or manual.
Feature-by-Feature Comparison
| Feature | Realatic | Housing.com PropSuite |
|---|---|---|
| Lead sources supported | All (99acres, MagicBricks, Housing.com, Meta, Google, website, walk-in, WhatsApp) | Primarily Housing.com; other sources manual |
| Lead auto-capture | Yes — API integrations with all major portals | Yes for Housing.com leads; manual/email parse for others |
| WhatsApp CRM inbox | Yes — included free, team shared inbox | No dedicated WhatsApp inbox |
| AI lead scoring | Yes — auto-qualifies and prioritises | No |
| Auto-follow-up sequences | Yes — WhatsApp + call task automation | Basic reminders only |
| Visual sales pipeline | Yes — drag-and-drop Kanban | Basic lead status tracking |
| Site visit scheduling + tracking | Yes — full module | Basic |
| Channel partner management | Yes — dedicated module with TDS/commission tracking | No |
| Post-sales / possession tracking | Yes | No |
| RERA compliance tools | Yes | No |
| TDS deduction tracking | Yes | No |
| Buyer portal | Yes | No |
| Mobile app | Yes | Yes |
| Reporting and analytics | Full — stage-by-stage conversion, agent performance, source ROI | Basic lead count and status reports |
| Multi-project support | Yes — unlimited projects on paid plans | Yes |
| Free plan | Yes — 3 users, 100 leads/month | No |
| Setup time | 1–2 days | 1–3 days (if already on Housing.com) |
| India-specific compliance | Full RERA + TDS | No |
Pricing: What You Actually Pay
Realatic Pricing
| Plan | Price | Users | Leads/Month |
|---|---|---|---|
| Free | ₹0 | 3 | 100 |
| Growth | ₹499/user/month | Unlimited | Unlimited |
| Pro | ₹1,199/user/month | Unlimited | Unlimited + AI scoring, full compliance |
No setup fees. No credit card required for the free plan. WhatsApp inbox, lead capture from all portals, and pipeline management are included at the Growth tier.
Housing.com PropSuite Pricing
PropSuite pricing is bundled with Housing.com advertising spend and varies by package. There is no published standalone CRM price. Agencies that do not advertise significantly on Housing.com typically cannot access PropSuite, or find it uneconomical as a standalone tool.
This means the “CRM” cost is effectively embedded in your portal ad spend — which can run ₹10,000–₹80,000+ per month depending on city and project tier. If you stop advertising on Housing.com, you lose access to the CRM functionality too.
Realatic costs are fixed and independent of where your leads come from. You pay the same ₹499/user/month whether your leads come from Housing.com, 99acres, or your own website.
Lead Management: Where the Real Difference Shows
Realatic: Source-Agnostic Inbox
Every lead — regardless of source — lands in one CRM inbox. A lead from a Housing.com ad, a 99acres listing, a Meta campaign, and a WhatsApp enquiry all appear together, get assigned to the right agent, and enter the same pipeline.
You get:
- Instant WhatsApp alert to the assigned agent when a lead arrives
- Lead source tracking so you know which spend is producing results
- Duplicate detection to prevent two agents working the same lead
- Full history of every call, message, and stage change per lead
Housing.com PropSuite: Portal-First
PropSuite’s lead management is excellent — for Housing.com leads. You can see all your Housing.com enquiries in one place, track response times, and manage callbacks.
But if you’re running parallel campaigns on 99acres, Google Ads, and Meta — which most serious agencies are — those leads require a separate system or manual import. The result: a fragmented view of your pipeline. You know how your Housing.com leads are performing, but you can’t see your overall conversion rate, source ROI comparison, or full team productivity.
WhatsApp CRM: No Contest
Realatic includes a shared WhatsApp inbox. Your team can manage all buyer conversations from one screen, without using personal phone numbers. Full message history is tied to each lead record. Automated WhatsApp messages can be triggered by lead stage changes (e.g., “your site visit is confirmed for tomorrow at 11am, here are directions: [link]”).
Housing.com PropSuite has no native WhatsApp inbox. Agents manage WhatsApp on personal phones, conversations stay siloed, and there’s no history in the CRM.
For Indian real estate, where 70–80% of buyer communication happens on WhatsApp, this is a significant operational gap.
Post-Sales and Compliance: Realatic Only
Housing.com PropSuite covers the pre-sales funnel — lead to booking. After booking, you’re on your own.
Realatic’s Pro plan covers the full lifecycle:
- Demand letters and payment schedule tracking — generate and track each payment milestone per buyer
- RERA compliance — maintain RERA-compliant records automatically
- TDS deduction tracking — calculate and record TDS on each transaction
- Buyer portal — buyers can log in to see their payment schedule, documents, and possession status
For builders and developers managing 50–500 units, the post-booking stage generates more administrative work than pre-sales. Using a separate tool (or spreadsheets) for this phase while running PropSuite for pre-sales creates double-entry and data gaps.
Who Should Use Which Platform
Use Housing.com PropSuite If:
- Your primary or only lead source is Housing.com — if you run one Housing.com listing and don’t use other portals or ad channels, PropSuite gives you a convenient integrated view
- You want zero additional software cost — if it’s bundled into your Housing.com package and you’re not expanding to other channels
- You have a small team (1–3 people) and manage a handful of leads from a single source at a time
Use Realatic If:
- You run leads from multiple sources — 99acres, MagicBricks, Housing.com, Meta, Google, referrals, walk-ins, your own website
- You need WhatsApp CRM — to manage buyer conversations at scale without scattered personal phone threads
- You have a team of 4+ agents and need pipeline visibility, assignment rules, and performance reporting
- You’re a builder or developer and need post-booking compliance, demand letters, and buyer portal
- You manage channel partners — PropSuite has no CP management module
- You want AI lead scoring — to auto-prioritise which leads your senior closers should call first
- You need RERA + TDS tools — for compliance-heavy post-sales workflows
Switching from Housing.com PropSuite to Realatic
If you’re currently using PropSuite and considering a switch, the process is straightforward:
- Export your leads from PropSuite — download your lead list as CSV
- Import to Realatic — paste CSV into Realatic’s lead import tool (maps automatically)
- Connect your lead sources — Realatic integrates with Housing.com’s lead API, so future Housing.com leads keep flowing automatically. Add your 99acres and MagicBricks feeds in the same step.
- Set up WhatsApp inbox — connect your agency’s WhatsApp Business number; takes 15 minutes
- Invite your agents — send email invites; agents are onboarded in one day
Your existing Housing.com campaigns keep running. Leads from Housing.com now land in Realatic alongside all your other sources. You don’t lose a single lead during the switch.
Realatic vs Housing.com CRM — Summary
| Factor | Realatic | Housing.com PropSuite |
|---|---|---|
| Best for | Multi-source agencies, builders, growing teams | Single-source Housing.com advertisers |
| Lead sources | All portals, ads, website, WhatsApp | Primarily Housing.com |
| WhatsApp CRM | Yes | No |
| AI lead scoring | Yes | No |
| Post-sales tools | Full (demand letters, RERA, TDS, buyer portal) | None |
| Channel partner management | Yes | No |
| Free plan | Yes (3 users, 100 leads) | No |
| Pricing model | Fixed per user | Bundled in ad spend |
| Portal independence | Fully independent | Tied to Housing.com |
FAQ
Q: Is Housing.com PropSuite free? PropSuite is typically bundled into Housing.com advertising packages — it is not a standalone free product. If you stop advertising on Housing.com, you generally lose access. Realatic’s free plan (3 users, 100 leads/month) has no such dependency.
Q: Can Realatic capture leads from Housing.com automatically? Yes. Realatic integrates with Housing.com’s lead API. All Housing.com enquiries land in your Realatic inbox automatically — alongside leads from 99acres, MagicBricks, your website, and Meta ads.
Q: Does Housing.com PropSuite work for builders? PropSuite is primarily a lead management tool. It has no post-booking workflow, demand letter generation, payment tracking, RERA compliance, or buyer portal. Builders managing inventory across multiple projects will find it insufficient for their operational needs.
Q: Which CRM is better for a real estate team of 10 agents? Realatic. At 10 agents, you need lead assignment rules, pipeline visibility across all agents, source-level ROI reporting, and WhatsApp inbox management. PropSuite’s reporting and collaboration tools are not designed for that scale.
Q: Can I use both Realatic and Housing.com at the same time? Yes. You can advertise on Housing.com and have those leads feed into Realatic via API integration — so you get the benefit of Housing.com’s buyer traffic while managing all leads in one CRM. Most agencies using Realatic continue advertising on Housing.com; they just process the leads in Realatic instead of PropSuite.
Q: How long does it take to set up Realatic? Realatic is live in 1–2 days. Lead source connections, agent onboarding, pipeline setup, and WhatsApp inbox activation are all straightforward. No implementation consultant or long deployment is required.
The Right CRM for Your Agency
Housing.com PropSuite is a capable interface for managing Housing.com leads inside Housing.com’s ecosystem. If that’s your entire world, it does the job.
But most Indian real estate agencies — from a 5-person team in Surat to a 50-person brokerage in Bengaluru — run leads from multiple sources, manage conversations on WhatsApp, need their team to collaborate on a shared pipeline, and want to grow without being locked into one portal’s ecosystem.
Realatic’s free plan gives you 3 users, 100 leads/month, multi-source lead capture, WhatsApp inbox, and a full visual pipeline — no credit card, live in 2 days.
When you’re ready to scale, the Growth plan at ₹499/user/month adds unlimited leads, AI scoring, and full team reporting. The Pro plan at ₹1,199/user/month adds RERA compliance, TDS tracking, demand letters, and the buyer portal for builders and developers.
See all features or compare Realatic to other CRMs before making your decision.