Realatic vs Deskera CRM for Real Estate — Honest 2026 Comparison
If you’re evaluating Realatic vs Deskera CRM for real estate, you’re probably a small or mid-sized Indian agency looking for software that won’t cost a fortune, has India-specific features, and can actually be set up without a consultant. Deskera has a local India presence, INR pricing, and an all-in-one appeal (CRM + accounting + HRMS). Realatic is built specifically for real estate. Here’s an honest breakdown of where each tool works, where each one fails, and which one belongs in a real estate agency.
What Is Deskera?
Deskera is a Singapore-headquartered business software suite founded in 2008. It targets SMBs across Asia-Pacific — primarily manufacturing, trading, retail, and services businesses. In India, Deskera has a sales and support presence and has localised for GST invoicing, Indian payroll, and TDS on salary.
Deskera’s core modules:
- CRM — pipeline management, contact records, lead capture, basic automation
- Books — accounting, GST invoicing, inventory, bank reconciliation
- People — HRMS, payroll, Indian TDS on salary compliance
- E-commerce — for product-based businesses
Deskera’s appeal for Indian SMBs is the integrated suite: if you want your CRM and your GST invoicing in one place, Deskera delivers that.
What Deskera is not: a real estate CRM. There are no property-specific modules, no concept of projects or units, no RERA compliance tools, and no integration with Indian property portals.
What Is Realatic?
Realatic is a purpose-built real estate CRM designed specifically for the Indian market. It covers the full real estate sales cycle — from lead capture on 99acres, MagicBricks, and Housing.com through site visits, negotiations, bookings, RERA-compliant documentation, construction milestone tracking, and possession.
Realatic’s key modules:
- Multi-portal lead capture (99acres, MagicBricks, Housing.com, IndiaProperty, Sulekha)
- WhatsApp inbox (included free)
- AI lead scoring and auto-response
- Site visit scheduling and tracking
- Real estate pipeline with pre-built stages
- Property and project inventory management
- Buyer portal for post-sale documentation
- RERA compliance tools
- TDS (Section 194IA) tracking
- Commission and channel partner management
- Team performance analytics
Where Deskera Genuinely Excels
This is an honest comparison, so let’s start with what Deskera does well — especially if you’re comparing it for use in a real estate business with accounting complexity.
1. GST invoicing integrated with CRM Deskera’s Books module handles GST invoicing natively. If your real estate agency also issues consulting invoices, manages rentals where GST applies, or runs a separate trading operation, having accounting and CRM in one platform is genuinely convenient.
2. Indian payroll and HRMS For agencies with 20+ employees needing payroll, PF, ESI, and TDS on salary management, Deskera’s People module handles this. Realatic has no payroll module.
3. Local India support Deskera has India-based sales and support teams, which matters if you need phone support in IST business hours.
4. INR pricing with no USD conversion Deskera prices in INR for Indian customers, removing the exchange rate uncertainty that affects USD-priced tools.
5. Clean pipeline interface Deskera’s CRM has a clear Kanban pipeline, basic email integration, and contact management. For simple B2B sales, it works.
Where Deskera Falls Short for Real Estate
This is where the comparison becomes decisive for real estate agencies.
No Indian Property Portal Integration
This is the single biggest gap. Every real estate agency in India receives leads from 99acres, MagicBricks, and Housing.com. Deskera has no integration with any of these portals. Every lead requires manual entry — copy the phone number, paste the name, fill in the budget. For agencies handling 50–300 leads per month, this is hours of daily manual work. More importantly, manual entry introduces delays: a lead entered 4 hours after enquiry has already been called by two competing agencies.
Realatic captures leads from all major portals automatically. A buyer enquires at 10:47am on 99acres; your CRM has the lead with full details by 10:48am.
No WhatsApp Inbox
Indian real estate buyers communicate predominantly on WhatsApp. NRI buyers, outstation buyers, and time-poor professionals all prefer WhatsApp over phone calls or email. Deskera has no native WhatsApp integration. Connecting WhatsApp requires third-party tools (typically Wati, Interakt, or similar), adding cost and complexity.
Realatic’s WhatsApp inbox is built in and included free. Every WhatsApp conversation with a lead is logged against their record automatically.
No RERA Compliance Tools
RERA (Real Estate Regulatory Authority) compliance is a legal requirement for every project above ₹500 sq m or 8 units in India. Brokers must store RERA registration numbers, verify project compliance before marketing, and maintain documentation for audits. Deskera has no awareness of RERA — there are no RERA fields, document storage for RERA certificates, or compliance tracking. This is a critical gap for any broker representing new development projects.
No Property Inventory Management
Deskera is built for product inventory — SKUs, quantities, stock movements. It has no concept of a real estate unit: a flat with a floor, facing, view, carpet area, and current availability status (available, blocked, sold, reserved). You cannot track which units in a 150-flat project are sold, which are under LOI, and which are available.
No TDS on Property (Section 194IA)
Deskera handles TDS on salary under the payroll module. It has no mechanism for tracking TDS on property transactions under Section 194IA — the 1% buyer TDS that applies on all property purchases above ₹50 lakh. For every deal your agency closes, someone needs to track whether Form 26QB has been filed. Deskera provides no support for this.
No Site Visit Tracking
Site visits are the central event in Indian residential real estate sales. Every serious buyer visits 3–8 properties. Deskera has no site visit module — no scheduling, no outcome logging, no post-visit follow-up automation. You could use calendar events as a workaround, but they don’t connect to the deal record or trigger automatic follow-up tasks.
No AI Lead Scoring
When you have 200 leads in a pipeline, the question is: who do you call first? Deskera’s CRM offers basic lead management but no AI-driven scoring that analyses buyer behaviour, engagement signals, and response patterns to identify which leads are closest to booking. Realatic’s AI lead scoring auto-qualifies leads and surfaces the hottest ones to your agents each morning.
Setup Complexity
Deskera is an ERP suite. Setting it up properly — especially with the accounting and CRM modules integrated — typically takes 2–4 weeks with configuration support. Realatic is set up in 1–2 days. You connect your portals, add your projects, and start receiving leads the same day.
Pricing Comparison (2026)
| Plan | Deskera | Realatic |
|---|---|---|
| Free / Entry | No free tier | Free: 3 users, 100 leads/month, 1 project |
| CRM Only | ~₹1,200/user/month | Growth: ₹499/user/month |
| CRM + Accounting | ~₹2,500–₹3,000/user/month | Not applicable (real estate CRM only) |
| Full Suite | ~₹4,000–₹5,000/user/month | Pro: ₹1,199/user/month |
| Setup Time | 2–4 weeks | 1–2 days |
| Real Estate Modules | 0 | 12 |
| Indian Portal Integration | None | 99acres, MagicBricks, Housing.com + more |
| WhatsApp Inbox | Third-party add-on (₹1,500–₹4,000/month extra) | Included free |
For a 5-person real estate agency: Deskera CRM-only costs approximately ₹6,000/month, with WhatsApp integration adding ₹2,000–₹4,000/month — total ₹8,000–₹10,000/month before accounting modules. Realatic Growth costs ₹2,495/month for the same team, includes WhatsApp, and has all 12 real estate modules.
Full Feature Comparison
| Feature | Deskera | Realatic |
|---|---|---|
| 99acres lead capture | Manual only | Auto-capture |
| MagicBricks integration | Manual only | Auto-capture |
| Housing.com integration | Manual only | Auto-capture |
| WhatsApp inbox | Third-party add-on | Built-in, free |
| RERA compliance tools | None | Document storage + tracking |
| TDS on property (Section 194IA) | None | Included |
| Site visit scheduling + tracking | None | Dedicated module |
| Property inventory management | None | Full unit-level tracking |
| Pre-built real estate pipeline | None (generic stages) | Included (customisable) |
| AI lead scoring | None | Auto-qualify + auto-respond |
| Buyer portal (post-sale) | None | Included |
| Commission tracking | None | Included |
| Channel partner management | None | Included |
| Duplicate lead detection | Basic | Advanced |
| Mobile CRM for field agents | Yes | Yes |
| GST invoicing | Native (Books module) | Not applicable |
| Payroll / HRMS | Yes (People module) | Not applicable |
| Local India support | Yes | Yes |
| INR pricing | Yes | Yes |
| Free plan | No | Yes (3 users, 100 leads) |
| Setup time | 2–4 weeks | 1–2 days |
Who Should Choose Deskera?
Deskera makes sense for your business if:
- You run a diversified SMB — trading, manufacturing, retail — and real estate is one revenue stream among several; the accounting integration is genuinely useful
- You have 20+ employees who need payroll, PF, ESI, and HR managed in the same system as your CRM
- Your primary sales motion is B2B services (not residential property), and you’re using the CRM for client management rather than lead-to-booking tracking
- You’re willing to invest 2–4 weeks in setup and pay for WhatsApp integration separately
Who Should Choose Realatic?
Realatic is the right choice if:
- Real estate is your core business — whether you’re a 1-person broker, a 20-agent agency, or a developer’s in-house sales team
- You receive leads from 99acres, MagicBricks, or Housing.com and want them auto-captured without manual entry
- Your buyers communicate on WhatsApp and you need a proper inbox, not a workaround
- You represent projects that require RERA compliance documentation and tracking
- You want to be operational in 1–2 days, not 4 weeks
- You want a free plan to start without committing to a monthly cost
Frequently Asked Questions
Does Deskera CRM work for real estate agencies in India?
Deskera’s CRM can work for basic contact management and pipeline tracking, but it’s missing every real estate-specific feature: no Indian portal integration, no WhatsApp inbox, no RERA compliance tools, no site visit tracking, no property inventory management. Real estate agencies using Deskera end up building workarounds for all of these gaps — which defeats the purpose of a CRM.
Can Deskera integrate with 99acres or MagicBricks?
No — Deskera has no direct integration with 99acres, MagicBricks, Housing.com, or any Indian property portal. All leads from these portals must be manually entered into Deskera. For agencies receiving 50–200 leads per month from portals, this is a significant operational burden.
Is Deskera cheaper than Realatic for a 5-person real estate agency?
No. Deskera’s CRM-only plan costs approximately ₹1,200/user/month, totalling ₹6,000/month for 5 users. Adding a WhatsApp integration (typically ₹2,000–₹4,000/month via Wati or Interakt) brings the total to ₹8,000–₹10,000/month. Realatic’s Growth plan is ₹499/user/month — ₹2,495/month for 5 users — with WhatsApp inbox included, all real estate modules included.
Does Deskera have RERA compliance tools?
No. Deskera has no concept of RERA — no RERA project fields, no document storage for RERA certificates, no compliance tracking. Brokers using Deskera manage RERA compliance manually through separate folders or spreadsheets.
What is Deskera best suited for in India?
Deskera is best suited for manufacturing SMBs, trading companies, and service businesses that need integrated accounting (GST invoicing, inventory), CRM, and HR (payroll, PF, ESI) in one platform. It’s a strong choice for a general SMB but is not designed for real estate.
The Bottom Line
Deskera is a solid SMB suite — for the wrong industry. If you need GST invoicing + CRM + payroll for a manufacturing or trading business, it earns its price. But for a real estate agency in India, the gaps are too fundamental: no portal integration, no WhatsApp inbox, no RERA compliance, no inventory management, no site visit tracking. These aren’t nice-to-haves — they’re how real estate works.
Realatic is built for exactly the market Deskera doesn’t cover. It connects to Indian portals, manages WhatsApp-first buyers, tracks RERA compliance, scores leads with AI, and gets your team operational in 48 hours.
Try Realatic free — 3 users, 100 leads/month, no credit card required.
Compare Realatic with other CRM options at /compare, or explore the full feature set at /features.