Realatic vs Corefactors CRM for Real Estate — Honest 2026 Comparison
If you are evaluating Realatic vs Corefactors CRM for real estate in India, you are comparing two tools with fundamentally different design philosophies. Corefactors is an Indian-built CRM with a strong telephony and auto-dialer core — it was built for high-volume outbound calling teams and is used across real estate, insurance, financial services, and BFSI sectors. Realatic is a purpose-built real estate CRM designed to manage the complete property sales cycle, from portal lead capture through site visits, booking, RERA compliance, TDS management, and buyer possession. Both are Indian-built, both handle leads, and both are used by real estate agencies in India. But their architecture and feature sets diverge significantly once you look past the basics. This comparison covers both products honestly — capabilities, pricing, and which type of operation each tool actually fits best.
Who Should Read This Comparison
This guide is for Indian real estate agency owners, builder sales managers, and brokers who are evaluating CRM options in 2026 and have Corefactors on their shortlist. It is particularly relevant if your agency runs a dedicated tele-calling team making high-volume outbound calls and you want to understand whether Corefactors’ dialer capabilities outweigh the benefits of a real-estate-specific platform.
If you run a small to mid-size brokerage (5–50 agents) where the primary workflows are portal lead management, WhatsApp communication, site visit scheduling, and property closures, this comparison will give you a clear answer without requiring you to trial both products to find it.
What Is Corefactors CRM?
Corefactors is an Indian CRM platform with integrated telephony infrastructure, built primarily to serve outbound telesales and inbound call management operations. Founded in Bengaluru, Corefactors originally operated under the Teleduce brand — a recognised name in the Indian auto-dialer and cloud telephony space — before evolving into a broader CRM + calling infrastructure platform.
Corefactors’ genuine strengths include:
- Auto-dialer and predictive dialer — For teams making hundreds of outbound calls per day, Corefactors’ predictive dialer reduces idle time between calls. The system dials the next number before the current call ends, maximising calling efficiency.
- IVR and inbound call routing — Strong IVR configuration lets businesses distribute inbound calls across a calling team based on defined rules. Used by builder marketing teams managing high inbound call volumes from campaigns.
- Call recording and logs — Every call is recorded and linked to the lead record, providing a history of all conversations. Useful for agent coaching and compliance.
- Real-time lead distribution — Incoming leads from any source are immediately routed to available tele-callers, minimising first-response lag.
- Indian telephony infrastructure — Built on Indian cloud telephony, with local DID number management, Indian language support, and local support teams.
- Call performance dashboard — Tracks call count, talk time, and disposition per caller. Useful for managing a tele-calling floor with visible productivity metrics.
Corefactors is a credible product for outbound calling operations. If your primary function is a 20–50 person calling floor dialing through 1,000+ leads per week, Corefactors will serve that specific function competently.
What Is Realatic?
Realatic is a CRM built exclusively for Indian real estate agencies, brokers, and developers. Unlike general-purpose or telephony-focused CRMs adapted for property sales, Realatic’s 12 purpose-built modules cover the entire real estate sales lifecycle — from portal lead capture through NRI buyer workflows, site visit tracking, inventory management, buyer portals, RERA compliance, TDS management, and post-sale possession coordination.
Realatic’s key differentiators for Indian real estate:
- Native WhatsApp inbox included on every plan, including the free tier
- Direct integration with 99acres, MagicBricks, and Housing.com
- AI lead scoring that auto-qualifies and auto-responds to incoming leads
- Site visit scheduling, outcome tracking, and post-visit follow-up automation
- Inventory management — unit-level availability, floor plan tracking, and pricing
- Buyer portal — self-service interface for buyers to track their transaction status
- RERA compliance tools — project registration tagging and compliance audit trail
- TDS compliance workflow — auto-triggered tasks when deal value exceeds ₹50 lakh
- Free plan: 3 users, 100 leads/month, 1 project, no credit card required
- Paid plans: ₹499/user/month (Growth) and ₹1,199/user/month (Pro)
Feature-by-Feature Comparison: Realatic vs Corefactors CRM
| Feature | Realatic | Corefactors CRM |
|---|---|---|
| Built specifically for real estate | ✅ Purpose-built | ❌ Generic, adapted for real estate |
| Portal integrations (99acres, MagicBricks, Housing.com) | ✅ Native integration | ❌ Not available |
| WhatsApp inbox | ✅ Included in all plans (free) | ⚠️ Via third-party integration (additional cost) |
| Auto-dialer / predictive dialer | ❌ Not included | ✅ Core differentiating feature |
| AI lead scoring and auto-qualification | ✅ Built in | ❌ Not available |
| Site visit scheduling and tracking | ✅ Full dedicated module | ❌ Not available |
| Inventory and unit management | ✅ Full dedicated module | ❌ Not available |
| Buyer portal (buyer self-service) | ✅ Available | ❌ Not available |
| RERA compliance tools | ✅ Built in | ❌ Not available |
| TDS compliance (Form 26QB workflow) | ✅ Built in | ❌ Not available |
| Sales pipeline management | ✅ Real estate–specific stages | ⚠️ Generic sales pipeline |
| Document management | ✅ Included with KYC workflow | ⚠️ Basic file attachment only |
| Lead deduplication (multi-portal) | ✅ Automatic by mobile number | ❌ Manual process |
| Mobile app for field agents | ✅ Available | ✅ Available |
| IVR and inbound call routing | ⚠️ Via telephony integration | ✅ Core feature |
| Call recording | ⚠️ Via telephony integration | ✅ Core feature |
| Free plan | ✅ 3 users, 100 leads, 1 project | ❌ No free plan |
| Indian-built | ✅ Yes | ✅ Yes |
| Real estate–specific onboarding and support | ✅ Yes | ❌ Generic SMB support |
Pricing Comparison: Realatic vs Corefactors CRM
| Plan Tier | Realatic | Corefactors CRM (approx.) |
|---|---|---|
| Free | 3 users, 100 leads/month, 1 project | ❌ Not available |
| Entry paid plan | ₹499/user/month (Growth) | ₹1,200–1,800/user/month |
| Full-featured plan | ₹1,199/user/month (Pro) | ₹2,000–2,500/user/month (with dialer) |
| Setup cost | None | May include onboarding fee for telephony |
| Credit card required to start | No | Yes |
Corefactors pricing is approximate and varies based on call volume, DID numbers, and dialer configuration. Verify current pricing with Corefactors before committing.
The cost difference is significant. A 10-agent real estate team on Corefactors’ full-featured plan with auto-dialer pays approximately ₹20,000–₹25,000 per month. The same team on Realatic’s Growth plan pays ₹4,990/month — for a platform that includes portal integrations, WhatsApp, AI lead scoring, site visit tracking, RERA compliance, and TDS workflows that Corefactors does not offer at any price point.
Where Corefactors Has a Genuine Edge for Real Estate
It is important to acknowledge this honestly: Corefactors wins on one specific and well-defined use case — high-volume outbound telecalling.
If your operation is a builder’s internal call centre with 20 or more tele-callers dialing through 3,000–10,000 raw leads per week (IVR-captured inquiries, missed-call advertising responses, portal CSV imports), Corefactors’ predictive auto-dialer delivers a real operational advantage. Predictive dialing eliminates agent idle time — the system is already calling the next number before the current call disconnects. For a pure calling-throughput operation, this compounds into significantly more calls per agent per day compared to click-to-call or manual dialing.
Corefactors also has genuine value for:
- Operations where manager-level call monitoring and coaching are operational priorities
- Businesses managing complex IVR menus and inbound call queue management
- Large tele-calling floors where DID number management and call analytics at scale are required
- Mixed-industry operations where telephony infrastructure serves real estate alongside other departments
If your primary metric is calls made per caller per day and you are managing hundreds of callers, Corefactors makes that metric move.
Where Realatic Decisively Wins for Real Estate
Realatic wins on every dimension that is specific to real estate sales in India — which is to say, on most of what a real estate agency actually does.
Portal Lead Capture
Corefactors has no integration with 99acres, MagicBricks, or Housing.com. Every lead from a property portal must be manually exported and imported, or entered by hand. For an agency receiving 100–500 leads per month from portals — which is typical for any active mid-size brokerage in a Tier 1 or Tier 2 city — this is a serious operational gap. Realatic captures portal leads automatically in real time, deduplicates them by mobile number, and assigns them to the right agent without human intervention.
Real estate buyers in India communicate on WhatsApp as their default channel — especially for referral leads, NRI enquiries, and follow-up communication after an initial phone call. Corefactors does not include a native WhatsApp inbox; it relies on third-party integrations that require a separate WhatsApp Business API vendor, additional monthly cost, and setup complexity. Realatic includes WhatsApp as a core, native feature in every plan, including the free tier. WhatsApp messages, documents, and media received from buyers are stored against the deal record — not locked in an individual agent’s personal phone.
Site Visit Management
Site visits are where real estate deals are won and lost. Corefactors has no site visit tracking module. There is no way to log which buyer visited which property, what feedback they gave, which unit they preferred, or what the agreed follow-up was. Realatic tracks every site visit with structured feedback capture, post-visit task creation, and automated follow-up sequences — all visible in the pipeline across the full team.
Inventory Management
Builders and project-based developers need to track unit availability, floor plans, and pricing at the individual unit level. Corefactors has no inventory module. Realatic’s inventory management prevents double-booking, keeps all agents updated on unit availability in real time, and links unit status directly to the deal record so buyers always know the current availability of the units they are considering.
RERA Compliance
Every legitimate real estate operation in India needs to handle RERA registration — whether it is TNRERA in Tamil Nadu, MahaRERA in Maharashtra, RERA Haryana, or any state equivalent. Corefactors has no RERA compliance tools. Realatic includes RERA project tagging, registration number tracking, and audit trail support built in across all deal records.
TDS Compliance
Properties above ₹50 lakh require the buyer to deduct 1% TDS and file Form 26QB under Section 194-IA of the Income Tax Act. This is one of the most commonly missed compliance steps in real estate transactions. Corefactors has no TDS workflow or reminder system. Realatic auto-creates a TDS task when a deal value crosses ₹50 lakh, ensuring this obligation is not missed.
Cost
At ₹499/user/month for the Growth plan, Realatic is 2–5x cheaper than Corefactors’ full-featured offering — and Realatic starts free. A 10-agent team on Realatic Growth saves ₹15,000–₹20,000 per month compared to Corefactors, and gets a platform with far more real-estate-specific functionality.
Verdict: Which CRM Should Real Estate Agencies Choose?
The answer depends on what your operation actually does.
Choose Corefactors if:
- Your agency runs a 20+ person builder tele-calling centre where auto-dialer throughput is the primary performance metric
- Outbound call volume (hundreds of calls per caller per day) is genuinely the core operational function
- You need sophisticated IVR, call queue management, and telephony infrastructure alongside your CRM
- Your leads are primarily raw IVR or missed-call advertising lists, not property portal enquiries
Choose Realatic if:
- You run a real estate agency, brokerage, channel partner operation, or developer sales team in India
- Your leads come from 99acres, MagicBricks, Housing.com, WhatsApp, and referrals
- You need site visit tracking, inventory management, RERA and TDS compliance, and a buyer portal in one platform
- You want to start free and scale without committing to a ₹15,000–₹25,000/month telephony platform
- You have a team of 3–50 agents who need a unified platform from portal lead to possession
For the overwhelming majority of Indian real estate agencies, Realatic is the correct choice. The auto-dialer advantage Corefactors offers is real, but it addresses a specific and narrow use case. The rest of the Corefactors platform — its CRM, pipeline, and contact management — is generic and lacks every real-estate-specific feature your team needs to operate efficiently day to day.
Frequently Asked Questions
Does Corefactors CRM integrate with 99acres, MagicBricks, or Housing.com? No. Corefactors does not have native integration with Indian property portals. Leads from these portals need to be manually imported or connected through a third-party integration, adding delay and manual effort. Realatic has direct, native integration with all three major portals — leads flow in automatically and are deduplicated by mobile number.
Can I use Corefactors for WhatsApp communication with real estate buyers? Corefactors supports WhatsApp through third-party integrations rather than as a native feature. This typically requires a separate WhatsApp Business API provider, additional monthly cost, and separate onboarding. Realatic includes a native WhatsApp Business inbox in every plan, including the free plan — no third-party setup required.
Does Corefactors support RERA or TDS compliance for Indian real estate? No. Corefactors is a general-purpose CRM with telephony focus. It does not include RERA project registration tracking, TDS compliance workflows, or any real-estate-specific compliance tooling. For agencies that need to manage state RERA registrations and TDS obligations under Section 194-IA, Realatic is the appropriate platform.
Is Corefactors CRM cheaper than Realatic? No. Corefactors is significantly more expensive, particularly for the full-featured plan with auto-dialer. Realatic starts free (3 users, 100 leads/month) and its paid plans are ₹499–₹1,199/user/month — substantially below Corefactors’ pricing of ₹1,200–₹2,500/user/month. For real estate functionality specifically, Realatic delivers more capability at lower cost.
Can I use Corefactors’ CRM without the auto-dialer for a standard real estate brokerage? Yes, but the value proposition weakens significantly without the dialer, which is Corefactors’ primary differentiating feature. Without the dialer, you are left with a generic CRM that lacks portal integrations, native WhatsApp, site visit tracking, inventory management, and RERA and TDS compliance. At that point, a purpose-built real estate CRM like Realatic delivers more relevant capability for less cost.
Does Realatic have a click-to-call or auto-dialer feature? Realatic does not include a predictive auto-dialer. For click-to-call functionality, Realatic integrates with telephony providers. For the vast majority of real estate sales workflows — where the quality of each conversation matters more than raw call throughput — Realatic’s WhatsApp inbox, call logging, and automated follow-up sequences are more appropriate than a predictive dialer optimised for volume.
Try Realatic Before You Decide
Real estate agencies in India need a CRM that understands property sales — not a telephony platform retrofitted for real estate. Realatic covers the complete operational workflow: portal leads, WhatsApp, AI lead scoring, site visits, inventory, RERA, TDS, buyer portals, and post-sale possession tracking — in one platform designed from day one for Indian real estate agencies.
Start free on Realatic — 3 users, 100 leads/month, no credit card required. Or compare all features against your current shortlist.
If Corefactors’ auto-dialer is genuinely what your operation needs, you will have made that decision with full information. If you run a real estate brokerage or developer sales team, the features that move the needle for you are in Realatic.