Realatic vs AiSensy for Real Estate — Honest 2026 Comparison
Realatic is a full real estate CRM built for the Indian market. AiSensy is a WhatsApp Business API marketing platform. They are not the same type of product, and comparing them directly reveals that most real estate agencies using AiSensy are managing less than 30% of their sales workflow with it — and paying for the privilege.
AiSensy is genuinely good at what it does. If you need to send 50,000 WhatsApp messages for a project launch or run a chatbot that qualifies buyers at midnight, AiSensy handles that well. What it cannot do: capture leads from 99acres, track a buyer through 12 stages of a real estate sales pipeline, record site visit outcomes, issue a RERA-compliant buyer agreement, manage post-sale payment milestones, or score leads with AI to tell your agents who to call first.
Realatic does all of that. It also includes a WhatsApp inbox at no extra cost.
Here is the honest breakdown.
What Is AiSensy?
AiSensy is a WhatsApp Business API platform founded in 2019 and headquartered in Gurugram. It serves over 50,000 businesses across India, spanning real estate, e-commerce, BFSI, education, and healthcare.
Its core features:
- WhatsApp broadcast campaigns: Send messages to thousands of contacts with one click. Used heavily by real estate developers for project launch announcements, Diwali offers, and investor updates.
- Shared team WhatsApp inbox: Multiple agents share one WhatsApp Business number and reply to buyer messages from a unified dashboard.
- Visual chatbot builder: Create automated chatbot flows that qualify buyers, share brochures, or book appointments without agent involvement.
- Click-to-WhatsApp ad integration: Directly receive leads from Meta’s click-to-WhatsApp ad campaigns into the AiSensy inbox.
- Contact management: Store contacts with tags and conversation history.
- Message analytics: Track delivery rates, read rates, and response rates for each campaign.
AiSensy pricing starts at approximately ₹999 per month for small teams. Larger plans with higher message volumes run to ₹2,499 per month or more.
What Is Realatic?
Realatic is a purpose-built Indian real estate CRM covering the full lead-to-possession lifecycle. It is built for real estate agencies, brokers, channel partners, and developers who manage residential and commercial property sales in India.
Its core features:
- Portal integration: Automatically imports leads from 99acres, MagicBricks, Housing.com, Facebook Leads, and Google Ads.
- Sales pipeline management: Kanban-style pipeline with 12 stages from first enquiry to possession.
- Site visit scheduling and tracking: Log every site visit with outcome, follow-up tasks, and conversion status.
- WhatsApp inbox: Included free in every plan. Shared team inbox with conversation history.
- AI lead scoring: Qualifies every new lead within 60 seconds and assigns a priority score. Agents call hottest leads first.
- RERA and TDS compliance modules: Store RERA registration numbers, track compliance deadlines, manage TDS deductions on property transactions.
- Payment plan tracking: Record booking amounts, demand letter schedules, and milestone payment status.
- Buyer portal: Give buyers a login to view project progress, payment history, and documents.
- Inventory management: Unit-level tracking of available, blocked, and sold inventory across all projects.
- Post-sale management: Manage possession handover, customer satisfaction, and referral cultivation.
Realatic pricing: Free plan (3 users, 100 leads/month, WhatsApp inbox). Growth plan: ₹499 per user per month. Pro plan: ₹1,199 per user per month. Setup in one to two days.
Realatic vs AiSensy: Feature-by-Feature Comparison
| Feature | Realatic | AiSensy |
|---|---|---|
| Lead capture from 99acres / MagicBricks / Housing.com | Yes — automated | No |
| Lead capture from Facebook Lead Ads | Yes — native integration | Partial — via click-to-WhatsApp |
| Lead capture from Google Ads | Yes | No |
| Sales pipeline (kanban board) | Yes — 12 stages | No |
| Site visit scheduling and tracking | Yes — dedicated module | No |
| WhatsApp inbox (shared team) | Yes — included free | Yes — core product |
| WhatsApp broadcast campaigns | Yes | Yes — stronger segmentation |
| WhatsApp chatbot | Basic automation | Advanced visual builder |
| Click-to-WhatsApp ad integration | Yes (via Meta) | Yes — native |
| AI lead scoring (auto-qualifies in 60 sec) | Yes | No |
| RERA compliance module | Yes | No |
| TDS tracking | Yes | No |
| Payment plan tracking | Yes | No |
| Buyer portal | Yes | No |
| Inventory management | Yes | No |
| Post-sale lifecycle management | Yes — full | No |
| Contact management | CRM-grade with deal value and stage | Marketing contacts only |
| Reporting and analytics | Sales, pipeline, team performance | Message delivery and campaign metrics |
| Free plan | Yes — 3 users, 100 leads/month | No — trial only |
| Price per agent | ₹499–₹1,199/user/month | ~₹500–₹1,250/user equivalent (flat plans) |
| Setup time | 1–2 days | Hours for WhatsApp only |
Where Does AiSensy Win?
AiSensy’s genuine strengths matter for real estate agencies with specific needs.
Broadcast volume and segmentation. AiSensy handles high-volume WhatsApp campaigns better than most tools in its price range. For a developer launching a 500-unit project and wanting to blast 10,000 contacts with a WhatsApp message on day one, AiSensy is built for that. Its segmentation tools let you filter contacts by tags, last interaction date, and message status before broadcasting.
Chatbot sophistication. AiSensy’s visual chatbot builder lets you create multi-step conversational flows without writing code. A real estate developer can build a chatbot that asks a buyer’s budget, BHK preference, and locality, then automatically sends a brochure and schedules a callback — all at 2 AM when no agent is online. This is more advanced than Realatic’s basic automation.
Click-to-WhatsApp ad integration. If your Meta ad campaigns use click-to-WhatsApp as the primary lead generation mechanism, AiSensy’s native integration is cleaner than most alternatives. Leads land directly in the AiSensy inbox with their phone number and ad source tracked.
Where Does Realatic Win?
Realatic wins on everything that actually constitutes real estate sales and service management.
Portal integration. Realatic automatically imports leads from 99acres, MagicBricks, and Housing.com. AiSensy does not connect to any real estate portal. Every portal lead requires manual entry into AiSensy. For an agency receiving 80 to 200 leads per month from portals, this is a critical difference. Manual entry means delays, missed leads, and data entry errors.
Sales pipeline. Real estate sales have 10 to 14 distinct stages from first enquiry to possession. AiSensy has no pipeline. There is no way to see which buyers are at the site visit stage, which are at booking, and which are waiting for loan sanction. Without a pipeline, management is guesswork.
Site visit tracking. Every real estate deal pivots on the site visit. Did the buyer visit? What was their feedback? What were their objections? What is the next step? Realatic’s site visit module captures all of this. AiSensy records nothing about site visits.
RERA and TDS compliance. Realatic stores RERA registration numbers, tracks quarterly compliance deadlines, and manages TDS deductions on property transactions above ₹50 lakh. AiSensy has no compliance features. For any agent serious about running a clean, audit-ready operation, this gap matters.
Payment plan tracking. Real estate deals involve booking amounts, construction-linked payment demands, and possession charges spread over months or years. Realatic tracks every milestone against the payment schedule and sends automated reminders. AiSensy cannot track payments at all.
Buyer portal. Realatic’s buyer portal gives clients a login to view their booking status, payment due dates, project progress updates, and uploaded documents. This is particularly valuable for NRI buyers and outstation buyers who cannot visit the site. AiSensy has no buyer portal.
AI lead scoring. Realatic’s AI qualifies every new lead within 60 seconds of entry and assigns a priority score. Agents see immediately which leads to call first. AiSensy has no lead scoring capability — all contacts are equal in the inbox, regardless of purchase intent.
Can You Use Both AiSensy and Realatic Together?
Technically yes. Some larger developer marketing teams use AiSensy for outbound broadcast campaigns (project launches, Diwali offers, investor updates) and a separate CRM for sales management.
In practice, this creates two problems.
First, data is split. A buyer who responds to an AiSensy broadcast now lives in AiSensy’s contact database. The sales pipeline is in Realatic. Someone must manually move the lead from AiSensy to Realatic. If this step is missed — and it often is — the lead is lost.
Second, you are paying twice for WhatsApp. Realatic includes a WhatsApp inbox, automation, and broadcast capability in every plan. Adding AiSensy on top costs ₹999 to ₹2,499 per month for features you already have. For most Nellore or Pune agencies, this is waste.
The exception: developer marketing teams running weekly campaign volumes of 10,000+ messages who want AiSensy’s more advanced chatbot builder and broadcast segmentation specifically. In that scenario, AiSensy handles campaigns and Realatic handles CRM — with a manual or API-based lead handoff between them.
Pricing Comparison: What Does Each Platform Actually Cost?
| Scenario | Realatic Cost | AiSensy Cost | Difference |
|---|---|---|---|
| 3 agents, 100 leads/month | ₹0 (Free plan) | ~₹999/month (starter) | ₹999/month more for AiSensy |
| 5 agents, Growth plan | ₹2,495/month | ~₹1,999–₹2,499/month (flat plan) | Similar cost — but no CRM in AiSensy |
| 10 agents, Pro plan | ₹11,990/month | ~₹2,499/month (flat plan, limited agents) | AiSensy cheaper — but zero CRM functionality |
| 5 agents, using both | ₹2,495/month | ₹1,999/month | ₹4,494/month total, duplicated WhatsApp costs |
The pricing table reveals the essential issue: AiSensy at ₹1,999 per month for five agents looks cheaper than Realatic at ₹2,495 per month — until you account for the fact that AiSensy provides no CRM, no pipeline, no portal integration, no RERA compliance, and no site visit tracking. The comparison is not two tools at similar prices. It is one tool that covers 30% of your workflow vs one tool that covers 100%.
Who Should Choose AiSensy?
AiSensy is the right tool for these specific use cases:
- Developer marketing teams that run high-volume WhatsApp broadcast campaigns (5,000 to 50,000 messages per campaign) for project launches, festive offers, and investor communications, and whose CRM needs are handled by a separate system.
- Agencies that primarily generate leads through click-to-WhatsApp Meta ads and want a tight integration between Meta ad campaigns and WhatsApp inbox management.
- Businesses that need an advanced conversational chatbot for 24-hour lead qualification where chatbot sophistication is the primary requirement.
Who Should Choose Realatic?
Realatic is the right tool for:
- Any real estate agency that generates leads from 99acres, MagicBricks, Housing.com, Facebook, or Google Ads and needs those leads to enter a managed pipeline automatically.
- Brokers and channel partners who track multiple active buyers through a sales pipeline from first enquiry to booking and possession.
- Developers and their sales teams who manage booking, payment plans, RERA compliance, and post-sale buyer communication in one system.
- Any agency that needs WhatsApp for buyer communication but does not want to pay a separate WhatsApp platform subscription.
- Agencies that want to try before they pay — Realatic’s free plan covers three users and 100 leads per month with no credit card required.
Frequently Asked Questions
Is AiSensy a CRM?
No. AiSensy is a WhatsApp Business API platform. It manages WhatsApp communications, chatbots, and broadcast campaigns. It does not have a sales pipeline, lead-to-possession tracking, RERA compliance features, site visit management, or post-sale buyer lifecycle tools that a real estate CRM requires.
Does Realatic include WhatsApp?
Yes. Realatic includes a shared WhatsApp Business inbox in every plan — including the free plan. This means most agencies have no need to pay for a separate WhatsApp platform like AiSensy.
Can AiSensy import leads from 99acres or MagicBricks?
No. AiSensy does not integrate with Indian real estate portals. Every portal lead must be manually entered into AiSensy. Realatic integrates directly with 99acres, MagicBricks, and Housing.com and imports leads automatically.
Is AiSensy better than Realatic for WhatsApp chatbots?
Yes. AiSensy’s visual chatbot builder is more advanced than Realatic’s basic automation for creating complex conversational flows. If chatbot sophistication is your primary requirement, AiSensy has a genuine edge. For most real estate agencies, however, the broader CRM functionality that Realatic provides matters far more than chatbot complexity.
What is the price difference between Realatic and AiSensy?
Realatic’s Growth plan is ₹499 per user per month. For five agents, that is ₹2,495 per month with full CRM, portal integration, WhatsApp inbox, RERA compliance, and AI lead scoring. AiSensy’s comparable plan for similar team size runs ₹1,999 to ₹2,499 per month with WhatsApp-only functionality and no CRM features.
Can a real estate agency replace AiSensy with Realatic?
Yes. Realatic’s built-in WhatsApp inbox and broadcast tools cover the everyday buyer communication that most agencies currently use AiSensy for. The switch eliminates the separate AiSensy subscription and centralises all lead management, communication, and pipeline tracking in one system.
Does AiSensy work for RERA compliance?
No. AiSensy has no RERA-specific features. It cannot store RERA registration numbers, track compliance deadlines, or manage TDS documentation. Realatic’s RERA compliance module is built specifically for Indian real estate regulation.
AiSensy is a well-built product for what it does. The problem is that what it does — WhatsApp marketing automation — covers a fraction of what a real estate agency actually needs. Indian real estate is a 12 to 18 month sales and service cycle that involves portal leads, site visits, builder negotiations, RERA compliance, payment tracking, and post-sale buyer management. WhatsApp alone cannot manage that cycle.
Realatic covers the full cycle. The WhatsApp inbox is included free. Start with the free plan at realatic.com — three users, 100 leads per month, no credit card required. If you are currently paying for AiSensy, Realatic’s Growth plan at ₹499 per user per month replaces it and adds everything AiSensy cannot do.
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