Realatic vs Interakt for Real Estate — Honest 2026 Comparison
Interakt is one of India’s most used WhatsApp Business platforms. Thousands of real estate agents rely on it for broadcast messages and lead responses. Interakt is not a real estate CRM. It is a WhatsApp engagement platform built primarily for D2C brands, e-commerce companies, and restaurants. Real estate agencies need deal pipelines, site visit tracking, property inventory, and RERA compliance. Interakt provides none of these. This Realatic vs Interakt real estate CRM India comparison explains the difference clearly. It covers what Interakt does well and where it falls short. It also explains how Realatic’s built-in WhatsApp changes the decision for most agencies.
What Are These Two Products?
Before comparing features, understand what each product is built to do. They belong to different categories.
Interakt is a WhatsApp Business API platform. It helps businesses manage WhatsApp communication at scale. Its core focus is messaging: shared inboxes, broadcast campaigns, chatbot automation, and contact segmentation. It was designed for D2C brands, e-commerce companies, restaurants, and similar businesses.
A real estate CRM manages the entire sales lifecycle. It captures leads from portals like 99acres, MagicBricks, and Housing.com. It tracks every deal through structured stages: New Lead, Site Visit Scheduled, Site Visit Done, Negotiation, Booking, Possession. It covers property inventory, channel partner management, compliance requirements like RERA and TDS, and post-sale workflows.
Realatic is a dedicated real estate CRM with WhatsApp built in as a standard feature. It is not a messaging platform that added a few CRM fields. It is a full real estate platform covering 12 purpose-built modules, from pre-sales lead capture to post-possession referral.
What Does Interakt Actually Do?
Interakt was founded in Bengaluru in 2020. Jio-Haptik Technologies, a Reliance subsidiary, acquired it in 2021. Meta has certified it as a Business Solution Provider.
Interakt’s core features:
- Shared WhatsApp inbox: Multiple agents share one WhatsApp Business number.
- Broadcast campaigns: Send WABA-compliant WhatsApp messages to large contact lists simultaneously.
- No-code chatbot builder: Build automated response flows without writing code.
- Contact segments: Group contacts by tags and target each group with relevant messages.
- WhatsApp catalogue: Showcase properties or products directly inside WhatsApp chat.
- Payment links: Accept token amounts via WhatsApp using Razorpay.
- Integrations: Shopify, WooCommerce, Zoho CRM, HubSpot, Razorpay.
Interakt is a well-built product. It delivers on its promise of efficient WhatsApp communication. The limitation is that its promise is about messaging, not real estate sales management.
Does Interakt Have Any Real Strengths for Real Estate?
Yes. Interakt solves genuine problems for real estate agents, and those strengths deserve honest acknowledgement.
Shared WhatsApp inbox for teams. Multiple agents reply from a single business number. No lead is missed because one agent is on a site visit or unavailable.
Broadcast campaigns for project launches. A 2 BHK launch message can reach 1,000 to 5,000 contacts in minutes. Interakt handles WABA-compliant template messaging efficiently, which matters for MahaRERA or UP-RERA registered projects with strict communication guidelines.
After-hours chatbot for midnight enquiries. A buyer enquires at 2 AM from Pune. Interakt’s chatbot responds immediately with project details. No agent needs to be awake. This is genuinely valuable for high-volume projects.
Contact segmentation for targeted outreach. Tag contacts as investor buyers, end-user buyers, or 3 BHK seekers. Send different messages to each segment. A Gurugram agency promoting both affordable and luxury flats benefits from this.
Token payments via WhatsApp. Razorpay integration lets buyers transfer booking amounts directly through chat. This reduces drop-off at the point of commitment.
Accessible pricing. The Starter plan costs ₹999/month. For a small team needing only WhatsApp management, this is affordable compared to enterprise platforms.
These are genuine strengths. The question is whether they are sufficient for running a real estate sales operation. They are not.
Where Does Interakt Fall Short as a Real Estate CRM?
These gaps are structural. They cannot be fixed with workarounds or add-ons. They reflect the fundamental difference between a messaging platform and a real estate CRM.
No Deal Pipeline
Interakt manages contacts and conversations. It does not manage deals. A real estate agency needs a structured pipeline: New Lead, Site Visit Scheduled, Site Visit Done, Negotiation, Booking, Agreement, Possession. Interakt uses contact notes and tags instead. Notes and tags are not a pipeline. No one can see at a glance that 18 leads are in negotiation. No one knows that seven more are pending booking confirmation.
No Site Visit Management
Site visits are the most critical stage in Indian real estate sales. Interakt cannot schedule a visit, send a confirmation message automatically, track attendance, or record the outcome of a visit. Every step happens manually or outside the platform. A buyer visits a 3 BHK in Thane and asks for three days to decide. Interakt has no system to schedule a follow-up call three days later.
No Property Inventory
Your agency handles ten 2 BHK flats and five 3 BHK flats across two towers. Interakt has no concept of a unit. It cannot tell you which flat is booked or available on the 7th floor. It cannot show which buyer is interested in the corner unit with better carpet area. Two agents can unknowingly show the same flat to two different buyers on the same day.
No RERA Compliance
RERA requires project registration tracking, agent RERA registration numbers, and possession milestone documentation. Interakt stores none of this. If a buyer asks for the RERA number, the agent opens a separate folder or spreadsheet. If a RERA audit happens, there are no audit-ready records inside the tool.
No TDS Section 194IA Tracking
Property transactions above ₹50 lakh require TDS deduction and deposit under Section 194IA. Interakt has no mechanism to flag applicable transactions, track deductions, or maintain records. The compliance risk sits entirely with the agency and buyer.
No Buyer Portal
After booking a flat in Kharghar, a buyer wants to see their payment schedule, demand letters, and construction progress photos. Interakt cannot give buyers a login portal to track their purchase. Every update requires a fresh WhatsApp message. Every query requires an agent to respond manually.
No Channel Partner Workflow
Real estate deals in India often involve channel partners sharing brokerage. Interakt has no co-broking module, no brokerage split calculation, and no channel partner attribution. A Bengaluru agency working with 20 channel partners tracks all of this separately, often in Excel.
No Post-Sale Workflow
Possession is not the end of the sale. Defect management, society registration, handover documentation, and referral follow-ups all need tracking. Interakt covers none of the post-sale process. Agencies lose referral opportunities because there is no system to follow up 60 days after possession.
No Portal Integration
Leads from 99acres, MagicBricks, and Housing.com are not captured automatically into Interakt. Each enquiry requires manual entry by an agent. Delayed entry means delayed response. A lead that waits four hours for a follow-up call is often already talking to a competitor. See how portal integrations work inside a real estate CRM to understand what automatic capture looks like.
No Agent Performance Reports
Your agency needs to know which agent closed the most deals this quarter. It also needs to track how long each deal takes from site visit to booking. Interakt cannot produce these reports. There is no data layer connecting conversations to outcomes.
No Lead Source ROI Analysis
Agencies spend on 99acres listings, Facebook Lead Ads, and Google Ads campaigns. Interakt cannot tell you which source generated actual bookings and which wasted budget. Without this data, marketing spend is guesswork.
What Does a Typical Agent’s Interakt Journey Look Like?
Most real estate agents who adopt Interakt follow a recognisable pattern.
The agent signs up to handle WhatsApp enquiries faster. Response times improve. The team broadcasts a project launch to 800 contacts. Twenty enquiries arrive. The first month feels productive.
By month three, the shared inbox holds 400 conversations. No one can tell which leads visited the site. Which leads went cold after a visit. Which are currently in negotiation and need a price update. The team starts a WhatsApp group to coordinate follow-ups.
By month five, roughly 30 leads per month fall through the gaps. The agent opens a spreadsheet to track deal stages. The spreadsheet and Interakt now run as two disconnected systems. Neither talks to the other. Data entry happens twice, in both places.
Interakt solved the WhatsApp communication problem. It did not solve the pipeline management problem. The agency now runs two tools and still lacks the structure a real estate CRM provides.
Can Interakt and Realatic Work Together?
Realatic includes a native WhatsApp inbox in all plans at no extra cost. The Growth plan gives every user a shared team inbox, broadcast messaging, and WhatsApp automation. No separate Interakt subscription is needed.
Realatic connects directly with the WhatsApp Business API. This is the same underlying infrastructure that Interakt uses. The difference is that Realatic wraps WhatsApp inside a complete real estate CRM. Leads, pipeline stages, inventory, compliance, and performance reports all connect to the same WhatsApp conversations.
A small number of large agencies run both Interakt and Realatic. This setup works when Interakt handles broadcast marketing to a cold database of 50,000 or more contacts. These contacts have not yet enquired about any project. Realatic then manages every active lead inside the sales pipeline. For agencies with fewer than 10,000 contacts, this split is unnecessary. Realatic’s built-in WhatsApp handles both broadcast and direct communication within the CRM.
Most Realatic Growth plan customers have already retired their separate WhatsApp platform subscriptions. The result is one system, one source of truth, and a lower combined cost.
Full Feature Comparison: Realatic vs Interakt
| Feature | Interakt | Realatic |
|---|---|---|
| Shared WhatsApp inbox | Yes | Yes, included in all plans |
| WhatsApp broadcasts | Yes | Yes, included |
| Chatbot builder | Advanced no-code builder | Auto-reply and sequence automation |
| Deal pipeline management | No | Yes, structured real estate stages |
| Site visit scheduling | No | Yes, with confirmation and reminders |
| Site visit outcome tracking | No | Yes, notes linked to deal record |
| Property inventory management | No | Yes, per-unit tracking with status |
| RERA compliance module | No | Yes, built-in |
| TDS Section 194IA tracking | No | Yes, built-in |
| Buyer portal | No | Yes, included |
| Channel partner management | No | Yes, with brokerage split tracking |
| Post-sale workflow | No | Yes, possession and defect tracking |
| Lead capture from 99acres | No | Yes, native integration |
| Lead capture from MagicBricks | No | Yes, native integration |
| Lead capture from Housing.com | No | Yes, native integration |
| Facebook Lead Ads integration | No | Yes, native integration |
| Google Ads integration | No | Yes, native integration |
| Agent performance reports | No | Yes, included |
| Lead source ROI analytics | No | Yes, included |
| AI lead scoring | No | Yes, auto-qualifies within 60 seconds |
| Free plan | No free plan | Yes: 3 users, 100 leads/month |
| Pricing for paid plans | ₹999 to ₹5,999/month per workspace | ₹499 to ₹1,199 per user per month |
Pricing Comparison: Interakt vs Realatic
| Plan Level | Interakt | Realatic |
|---|---|---|
| Starter / Free | ₹999/month; 1 workspace; 1,000 free conversations included; extra conversations billed separately | Free plan: 3 users, 100 leads/month, WhatsApp inbox included, no credit card required |
| Growth / Growth | ₹2,499/month | ₹499 per user per month; unlimited leads, portal integrations, AI lead scoring |
| Advanced / Pro | ₹5,999/month | ₹1,199 per user per month; full module access and all compliance tools |
WhatsApp conversation charges for Interakt: Interakt’s platform fee does not cover Meta’s messaging charges. Business-initiated conversations cost ₹0.28 to ₹0.58 per conversation depending on the message category. An active team messaging 500 leads per month adds ₹2,000 to ₹10,000 in Meta charges. These are separate from the platform fee.
WhatsApp charges for Realatic: Realatic users pay Meta’s conversation charges directly through their own Meta Business account. Realatic adds no markup on WhatsApp messages.
Cost for a five-person real estate team:
A five-person team on Interakt Growth pays ₹2,499/month for the platform plus approximately ₹3,000 in Meta charges. Total: roughly ₹5,500/month. This buys a WhatsApp tool with no CRM, no pipeline, and no portal integrations.
A five-person team on Realatic Growth pays five times ₹499, which equals ₹2,495/month, plus Meta charges. Total: roughly ₹5,495/month. This gives the team a full real estate CRM: WhatsApp, portal integrations, RERA tools, agent reports, and a buyer portal.
The monthly cost is nearly identical. The capability difference is significant.
Who Should Use Interakt and Who Should Use Realatic?
Use Interakt when:
- Your primary requirement is WhatsApp broadcast campaigns to large cold databases of 50,000 or more contacts.
- You run a D2C brand, restaurant, or e-commerce business where WhatsApp is the main sales channel.
- You want a sophisticated no-code chatbot for complex, multi-step lead qualification flows.
- You already use a separate real estate CRM and need a WhatsApp broadcast layer on top of it.
Use Realatic when:
- You run a real estate agency with an active site visit pipeline.
- You generate leads from 99acres, MagicBricks, Housing.com, Facebook Lead Ads, or Google Ads.
- You need RERA compliance documentation integrated into deal records.
- You manage multiple projects or unit types and need per-unit inventory tracking.
- You want to measure agent performance and lead source ROI.
- You want to track channel partner brokerage and co-broking arrangements.
- You want WhatsApp, CRM, compliance, and reporting in one platform at one price.
For brokers in cities like Pune, Hyderabad, Bengaluru, or Noida managing active project sales, Realatic covers the entire workflow. Interakt covers one channel, and leaves the rest unmanaged.
FAQ: Realatic vs Interakt for Real Estate
Is Interakt a CRM for real estate?
No. Interakt is a WhatsApp Business API platform. It manages conversations and contacts. It does not manage deals, track site visits, handle property inventory, or cover RERA and TDS compliance requirements. Real estate agencies need a dedicated CRM for sales management. Interakt can complement a CRM. It cannot replace one.
Does Interakt integrate with 99acres and MagicBricks?
No. Interakt does not offer native integrations with Indian property portals. Leads from 99acres, MagicBricks, and Housing.com must be entered into Interakt manually. Realatic captures leads from all three portals automatically. They flow into the deal pipeline with lead source attribution preserved.
What is the difference between Interakt and Realatic?
Interakt is a WhatsApp engagement platform. It is strong at broadcast campaigns, shared team inboxes, and chatbot automation. Realatic is a real estate CRM that includes WhatsApp as one of 12 modules. Realatic manages the full sales cycle from lead capture to possession handover. The two products are designed for different jobs and belong to different product categories.
Does Realatic include a WhatsApp inbox like Interakt?
Yes. Realatic includes a shared WhatsApp team inbox in all plans at no extra cost. Multiple agents respond from one business number. Broadcast messaging and auto-reply sequences are also included. Realatic connects to the WhatsApp Business API directly. This is the same technology that powers Interakt. The practical difference is that Realatic’s WhatsApp connects to the full CRM. Every conversation links to a deal record, a lead profile, and a pipeline stage.
How much does Interakt cost versus Realatic for a five-person real estate team?
A five-person team on Interakt Growth pays ₹2,499/month for the platform plus ₹2,000 to ₹10,000 per month in Meta conversation charges. The team gets a WhatsApp tool with no CRM capabilities. A five-person team on Realatic Growth pays ₹2,495/month plus the same Meta charges. The team gets a full real estate CRM with WhatsApp included. Platform costs are nearly equal. Realatic gives the team a CRM, portal integrations, RERA tools, and agent reports that Interakt does not offer.
Can I use both Interakt and Realatic together?
Yes. Some larger agencies use Interakt for top-of-funnel broadcast marketing to cold databases of 50,000 or more contacts. They use Realatic for all active leads inside the sales pipeline. This division makes sense at significant scale. For most agencies with fewer than 10,000 active contacts, Realatic’s built-in WhatsApp handles all broadcast and direct communication. Running both platforms for a smaller database adds cost without adding meaningful capability.
The Verdict
Interakt is a capable WhatsApp platform. It handles shared team inboxes, broadcast campaigns, and chatbot automation well. For businesses that primarily need WhatsApp communication management, it earns its price.
Real estate is a different business. A sale in India involves site visits, extended negotiation, RERA documentation, TDS compliance, inventory tracking, and post-possession follow-up. No WhatsApp platform manages this process. A real estate CRM does.
Realatic covers the complete real estate sales cycle across 12 purpose-built modules. WhatsApp is included in every plan as a standard feature, not an add-on. Agencies moving to Realatic stop paying for Interakt separately. They gain the deal management, compliance, and reporting capabilities they were missing.
Start with Realatic free: three users, 100 leads per month, WhatsApp inbox included, no credit card required. See all plans →
Setup takes one to two days. Your team gets a real estate pipeline, portal integrations, RERA compliance tools, and WhatsApp in one platform. Compare everything Realatic includes →