Realatic vs IXACT Contact for Real Estate — Honest 2026 Comparison
If you are comparing realatic vs ixact contact real estate crm, the answer is straightforward. IXACT Contact is a Canadian relationship marketing tool built for North American agents. It has no WhatsApp inbox, no 99acres or MagicBricks integration, no RERA tools, and no TDS tracking. Realatic is built for India. It covers every stage from lead capture to flat possession. Indian agents who get leads from portals, communicate on WhatsApp, and manage RERA-registered projects need Realatic. IXACT Contact does its job well in its target market. That target market is not India.
What is IXACT Contact? IXACT Contact is a Canadian real estate CRM focused on contact management and automated email marketing. It is designed for North American agents who manage long-term client relationships through newsletters, drip campaigns, and referral tracking.
What Does IXACT Contact Actually Offer?
IXACT Contact launched in Canada and serves North American real estate agents. Its core strength is relationship marketing through automated email campaigns.
The platform manages contacts and sends monthly newsletters automatically. It also tracks business referrals and sends birthday or anniversary reminders to clients.
Drip email campaigns are a genuine strength. Agents set them up once and the system sends follow-ups on a fixed schedule.
IXACT Contact integrates with IDX websites for North American MLS listings. This is valuable for agents working in Canada or the United States.
Referral tracking helps agents identify which past clients send new business. This feature is well-executed and useful in the North American context.
The platform costs approximately CAD $53 per month for a single user. At current exchange rates, that is roughly ₹3,200 per month.
IXACT Contact is a contact and relationship management tool. It is not a transaction CRM or pipeline management system.
What Does IXACT Contact Not Offer for Indian Real Estate?
IXACT Contact has no WhatsApp inbox. Indian agents communicate with buyers almost entirely on WhatsApp. This is not a minor gap. It is a fundamental problem.
The platform has no integrations with 99acres, MagicBricks, or Housing.com. These three portals generate the majority of leads for Indian agents and developers.
There are no RERA compliance tools. Every registered builder and agent in India must comply with RERA. IXACT Contact offers nothing here.
IXACT Contact has no TDS tracking. Property transactions above ₹50 lakh require TDS deduction under Section 194-IA. This is a legal requirement.
The platform has no booking management module. Indian professionals track booking amounts, payment milestones, and possession dates as daily work.
There is no payment plan tracking. Under-construction flats in Pune, Hyderabad, and Bengaluru involve three to five year payment schedules. IXACT Contact cannot manage these.
IXACT Contact has no buyer portal. Indian developers share project updates, documents, and payment schedules with buyers digitally. Buyers now expect this.
There is no India-based customer support. If a critical issue occurs during Indian business hours, you wait for Canadian business hours.
The platform has no pre-launch or EOI management. Indian developers run pre-launch campaigns and collect Expressions of Interest before projects open publicly.
What Does Realatic Offer for Indian Real Estate?
Realatic is built specifically for the Indian real estate market. It covers 12 real estate modules from lead capture to possession handover.
WhatsApp inbox is included free. It is not an add-on. Every WhatsApp conversation links to the correct lead record automatically.
The platform integrates directly with 99acres, MagicBricks, Housing.com, Facebook Leads, and Google Ads. Leads from all five sources flow into one inbox without manual entry.
AI lead scoring auto-qualifies every incoming lead. The system sends the first response within 60 seconds, without any action from your team.
RERA compliance tools are built in. Developers track RERA registration details and maintain compliant project records inside the CRM.
TDS tracking is standard. The system flags transactions above ₹50 lakh and records deductions correctly.
The buyer portal gives flat buyers access to their booking details, payment schedules, and possession updates. Builders share this portal directly with their buyers.
Booking management tracks every booking from the initial booking amount through final possession. Agents and developers work from one unified view.
Payment plan tracking handles milestone-based schedules for under-construction properties. Demand letters, payment reminders, and collection status all live in one place.
Setup takes one to two days. The onboarding team is India-based.
Pricing:
- Free plan: three users, 100 leads per month, one project, no credit card needed
- Pro plan: ₹499 per user per month
- Business plan: ₹1,199 per user per month
Even the Business plan costs less per user than IXACT Contact’s single-user price.
How Does Realatic Compare With IXACT Contact as a Real Estate CRM?
| Feature | Realatic | IXACT Contact |
|---|---|---|
| Pricing | Free plan available; Pro at ₹499/user/month; Business at ₹1,199/user/month | Approx. ₹3,200/user/month (CAD $53) |
| WhatsApp inbox | Included free | Not available |
| 99acres integration | Yes | No |
| MagicBricks integration | Yes | No |
| Housing.com integration | Yes | No |
| Facebook Leads integration | Yes | No |
| Google Ads integration | Yes | No |
| AI lead scoring | Yes, responds within 60 seconds | No |
| RERA compliance tools | Built-in | Not available |
| TDS tracking | Built-in | Not available |
| Booking management | Yes | No |
| Payment plan tracking | Yes | No |
| Buyer portal | Included | Not available |
| Automated email campaigns | Yes | Yes, a core strength |
| Referral tracking | Yes | Yes, well-executed |
| Contact management | Yes | Yes, a genuine strength |
| IDX website integration | No (MLS does not exist in India) | Yes |
| Free plan | Yes | No |
| INR billing and GST invoices | Yes | No (CAD billing only) |
| India-based support | Yes | No |
| Setup time | One to two days | Self-serve |
| North American market fit | No | Yes |
| Indian market fit | Yes | No |
Who Should Choose IXACT Contact?
IXACT Contact suits Canadian and US real estate agents who need strong relationship marketing tools.
If your primary need is long-term client nurturing through automated newsletters and drip emails, IXACT Contact does this well.
Agents who get most of their business from past client referrals will find the referral tracking feature genuinely useful.
If you work within the North American MLS ecosystem and need IDX website integration, IXACT Contact fits naturally.
IXACT Contact makes sense when you do not need WhatsApp, portal integrations, or RERA compliance. In short, it works best outside India.
Who Should Choose Realatic?
Choose Realatic if you are an Indian real estate agent, broker, developer, or channel partner.
If you receive leads from 99acres, MagicBricks, or Housing.com, Realatic brings all of them into one inbox. You stop checking three separate portals every hour.
Developers selling projects and tracking payments across multiple buyers need Realatic’s booking and payment modules. Spreadsheets and WhatsApp groups cannot do this job reliably.
If WhatsApp is your primary channel with buyers, Realatic’s WhatsApp inbox removes the chaos of switching between apps. Every conversation stays linked to the right lead.
Teams that need RERA-compliant records save hours every week. The built-in tools handle what used to require a separate spreadsheet or compliance software.
The free plan suits individual agents or small teams. Three users, 100 leads per month, and one project at zero cost. No credit card required.
Larger brokerages should look at the Business plan at ₹1,199 per user per month. All 12 modules and priority support are included.
Frequently Asked Questions
Is IXACT Contact available in India?
IXACT Contact is a cloud product you can access from India. But it has no India-specific features. There are no integrations with Indian portals, no RERA tools, no WhatsApp inbox, and no India-based support. Accessing it from India and it being suitable for Indian real estate are two different things.
How much does IXACT Contact cost in Indian rupees?
IXACT Contact costs approximately CAD $53 per month for a single user. At current exchange rates, that is roughly ₹3,200 per month. Realatic’s Pro plan costs ₹499 per user per month. Even the Business plan at ₹1,199 per user per month costs less per user than IXACT Contact’s single-user price.
Does Realatic have a free plan?
Yes. Realatic’s free plan includes three users, 100 leads per month, and one project. No credit card is required. You can start at /pricing right now.
Does IXACT Contact support WhatsApp?
No. IXACT Contact has no WhatsApp inbox and no WhatsApp API integration. The platform focuses on email marketing. Realatic includes a full WhatsApp inbox in its free and paid plans at no extra charge.
Which CRM is better for RERA compliance in India?
Realatic includes built-in RERA compliance tools. IXACT Contact has no RERA functionality. Indian developers and registered agents must maintain RERA records by law. Realatic is the clear choice for this requirement.
Can I track TDS in IXACT Contact?
No. IXACT Contact has no TDS tracking. Realatic tracks TDS for all transactions above ₹50 lakh. This is a legal obligation under Section 194-IA of the Income Tax Act. Realatic handles it automatically.
How long does Realatic setup take?
Realatic setup takes one to two days. The onboarding team is based in India and supports you through the process in your timezone.
Is Realatic suitable for individual agents or only for developers?
Realatic serves individual agents, brokers, developers, and channel partners. The free plan suits individual agents starting out. The Pro and Business plans suit growing teams and developers managing multiple projects.
The Right Tool for the Right Market
The comparison between realatic vs ixact contact real estate crm comes down to geography. IXACT Contact is a capable product for North American agents. It handles relationship marketing and email nurturing well in the market it was built for.
Indian real estate is a different operating environment. Buyers live on WhatsApp. Leads come from 99acres, MagicBricks, and Housing.com. Projects are RERA-registered. Transactions above ₹50 lakh carry TDS obligations. Under-construction flats take three to five years to reach possession.
Realatic addresses every one of these realities. IXACT Contact addresses none of them.
Start with Realatic’s free plan at /pricing. No credit card. No commitment. Three users and 100 leads per month at zero cost.
See how Realatic compares with other tools at /compare.
Want to learn more about WhatsApp for Indian real estate? Read our guide on WhatsApp CRM for real estate agents.
Explore proven strategies for portal lead management at /blog/real-estate-lead-management.