Realatic vs Wazzup for Real Estate — Honest 2026 Comparison
Realatic is a real estate CRM built for Indian brokers and developers. Wazzup is a WhatsApp Business API integration tool that gives sales teams a shared inbox for buyer messaging. Both help real estate teams manage WhatsApp communication — but they solve fundamentally different problems. Wazzup gives your team a place to read and reply to WhatsApp messages together. Realatic gives your team a full sales pipeline, portal lead capture, AI lead scoring, site visit tracking, RERA compliance tools, and a built-in WhatsApp inbox — in one platform. If your problem is managing WhatsApp conversations for a large team, Wazzup has value. If your problem is managing real estate leads from first enquiry to possession, Realatic is the right tool.
This comparison gives you a specific, honest breakdown of what each platform does, where each genuinely wins, and which type of real estate team should choose which.
What Is Wazzup?
Wazzup is a WhatsApp Business API integration platform that creates a shared team inbox for WhatsApp and Instagram Direct messages.
Wazzup was founded in Russia and is used by sales teams across multiple industries to manage messaging from a single shared interface, rather than having each agent use their personal WhatsApp numbers. Key features include:
- Shared WhatsApp inbox: Multiple agents can view and reply to incoming WhatsApp messages from one dashboard. Messages are visible to the whole team, not just the individual’s phone.
- Agent assignment: Incoming conversations can be assigned to specific agents within the inbox.
- CRM integrations: Wazzup integrates with external CRMs such as Bitrix24, amoCRM, and others via API, so conversation history can be linked to CRM contacts.
- Instagram Direct messaging: In addition to WhatsApp, Wazzup can handle Instagram DMs in the same inbox.
- Mobile app: Agents can manage messages on mobile.
- Basic automation: Simple auto-replies and message templates.
Wazzup does not have a sales pipeline, lead management system, portal integrations, real estate workflows, RERA compliance tools, inventory management, or site visit tracking. It is a messaging management tool — not a CRM.
Wazzup’s pricing varies by plan and number of connected WhatsApp numbers. Plans start at approximately ₹2,500–4,000 per month for a basic setup, depending on the number of channels and users. These figures are approximate and subject to change — verify current pricing at the Wazzup website.
What Is Realatic?
Realatic is a CRM built specifically for Indian real estate agents, brokers, developers, and channel partners. It covers the complete sales lifecycle from portal lead capture to post-sale possession tracking.
Realatic’s core features include:
- Lead capture from 99acres, MagicBricks, Housing.com, Facebook Leads, and Google Ads — automatic, no manual entry
- 12-stage real estate sales pipeline with deal tracking
- Built-in WhatsApp inbox (free, not an add-on, works on the WhatsApp Business API)
- AI lead scoring that qualifies leads within 60 seconds of capture
- Site visit scheduling and outcome tracking
- Unit-level inventory management for builder projects
- RERA compliance tracking (MahaRERA, K-RERA, TS-RERA, and others)
- TDS management tools for property transactions
- Buyer portal for document sharing and payment plan visibility
- Real estate reporting: agent performance, lead source ROI, pipeline health
- Mobile app for field agents
Realatic’s pricing:
- Free plan: ₹0, 3 users, 100 leads/month, 1 project
- Growth plan: ₹499 per user per month
- Pro plan: ₹1,199 per user per month
No credit card required for the free plan. Setup takes one to two days.
Feature-by-Feature Comparison: Realatic vs Wazzup
| Feature | Realatic | Wazzup |
|---|---|---|
| WhatsApp shared inbox | Yes — built-in, free | Yes — core feature |
| Instagram DM inbox | No | Yes |
| Portal lead capture (99acres, MagicBricks, Housing.com) | Yes — automatic integration | No |
| Facebook Leads integration | Yes | No |
| Google Ads lead capture | Yes | No |
| Sales pipeline management | Yes — 12 real estate stages | No |
| AI lead scoring | Yes — within 60 seconds | No |
| Lead assignment to agents | Yes — automated round-robin | Yes — manual assignment |
| Site visit scheduling | Yes | No |
| Site visit outcome tracking | Yes | No |
| Real estate inventory management | Yes — unit-level | No |
| RERA compliance tools | Yes | No |
| TDS management | Yes | No |
| Buyer portal | Yes | No |
| Payment plan tracking | Yes | No |
| Agent performance reports | Yes | No |
| Lead source ROI reports | Yes | No |
| WhatsApp automation and sequences | Yes | Basic auto-reply only |
| CRM integration (external) | Native CRM — no external needed | Requires external CRM via API |
| Mobile app | Yes | Yes |
| India-specific real estate workflows | Yes — built-in | No |
| Free plan available | Yes — 3 users, 100 leads | No |
| Setup time | 1–2 days | 1–3 days |
Where Does Wazzup Win?
Wazzup has genuine strengths in specific scenarios.
Multi-channel messaging inbox. Wazzup supports both WhatsApp and Instagram Direct in one inbox. If your real estate agency gets a significant number of leads from Instagram DMs (common for luxury or new-age agencies with strong social media presence), Wazzup’s combined inbox is useful. Realatic’s inbox is WhatsApp-only.
For teams already invested in Bitrix24 or amoCRM. If your agency already uses Bitrix24 or amoCRM as your primary CRM and you want to layer WhatsApp messaging on top, Wazzup integrates with these platforms. In this configuration, Wazzup handles WhatsApp and your existing CRM handles pipeline tracking.
Team WhatsApp migration without CRM change. Some agencies want to move agents off personal WhatsApp numbers onto a shared business WhatsApp inbox without committing to a full CRM switch. Wazzup enables this incremental step.
These are narrow but legitimate use cases. For the vast majority of Indian real estate agencies — especially those without a CRM at all, or using Excel and WhatsApp — Wazzup solves only one part of a much larger problem.
Where Does Realatic Win?
For real estate sales management, Realatic wins comprehensively.
Portal lead capture is automatic. A lead from 99acres arrives in Realatic within seconds of the buyer submitting the enquiry form. The lead is assigned to an agent. An auto-response goes to the buyer on WhatsApp. Your team gets a notification. In Wazzup, portal leads arrive nowhere — because Wazzup has no portal integration. The agent must manually capture the lead, which means leads get missed.
The sales pipeline tracks every deal from enquiry to possession. Realatic’s 12-stage pipeline covers enquiry, qualification, site visit scheduled, site visit done, negotiation, booking, agreement, loan processing, demand letters, possession — every stage real estate agents care about. Wazzup has no pipeline.
AI lead scoring prevents wasted calls. Realatic’s AI qualifies every inbound lead within 60 seconds. Your agents call high-score leads first. In Wazzup, all incoming messages look the same. There is no qualification — agents spend time replying to tyre-kickers while hot leads cool off.
RERA and compliance are built in. Realatic has RERA registration fields, compliance reminders, and TDS tracking. Wazzup has none of these. For agencies selling RERA-registered projects, compliance tracking is not optional.
The WhatsApp inbox is included free. Realatic’s WhatsApp inbox is not a paid add-on. It is included in every plan including the free one. If you are considering Wazzup primarily for the WhatsApp inbox, Realatic gives you the same inbox capability plus the full CRM, for a comparable or lower cost.
Real estate reporting is built in. Realatic generates daily, weekly, and monthly reports on lead volume by source, agent performance, site visit conversion rates, and pipeline velocity. Wazzup generates messaging statistics — message volume, response time. These are very different outputs.
Pricing Comparison: Realatic vs Wazzup
Let us compare the real cost for a typical Indian real estate agency with five agents.
| Scenario | Realatic Growth Plan | Wazzup (approx.) + External CRM |
|---|---|---|
| 5 agents | ₹499 × 5 = ₹2,495/month | ₹3,000–5,000/month (Wazzup) + separate CRM cost |
| WhatsApp inbox | Included | Included in Wazzup plan |
| Sales pipeline | Included | Requires separate CRM (₹2,000–10,000/month) |
| Portal integrations | Included | Not available in Wazzup |
| RERA compliance tools | Included | Not available in Wazzup or most generic CRMs |
| Buyer portal | Included | Not available |
| AI lead scoring | Included | Not available |
| Total cost (approx.) | ₹2,495/month | ₹5,000–15,000/month or more |
The comparison is clear. Wazzup solves one piece of the puzzle — WhatsApp team messaging. To match what Realatic provides, a Wazzup user would need to add a separate CRM, configure integrations, and manage two systems. The combined cost is higher and the workflow is more fragmented.
Who Should Choose Wazzup?
Choose Wazzup if:
- Your agency already has a mature CRM (Bitrix24, amoCRM, or similar) and wants to add a WhatsApp shared inbox on top of it.
- You receive a significant volume of Instagram DMs and need both WhatsApp and Instagram in one inbox.
- You are making an incremental improvement — moving agents off personal WhatsApp — without a full CRM switch.
- Your team is technical enough to configure Wazzup’s API integrations with your existing systems.
Who Should Choose Realatic?
Choose Realatic if:
- You are managing real estate leads without a CRM — using WhatsApp, Excel, or a generic tool not built for real estate.
- You want portal leads (99acres, MagicBricks, Housing.com) to arrive automatically without manual copy-pasting.
- You need a sales pipeline that covers the full real estate lifecycle from enquiry to possession.
- You sell RERA-registered projects and need compliance tracking built in.
- You want WhatsApp messaging included without paying for a separate tool.
- You want AI lead scoring to prioritise your team’s calls.
- You want daily reports on agent performance and lead source ROI.
- You want setup done in two days without an IT team.
Frequently Asked Questions
Does Wazzup work for real estate agencies in India? Wazzup works for managing team WhatsApp messaging, which is useful for any sales team. But Wazzup has no portal integrations, no real estate sales pipeline, no RERA compliance tools, and no site visit tracking. For Indian real estate agencies that rely on 99acres, MagicBricks, and Housing.com leads, Wazzup solves only the messaging piece — not the lead management or pipeline management problem.
Does Realatic include a WhatsApp inbox? Yes. Realatic’s built-in WhatsApp inbox is included in every plan, including the free plan. It operates on the WhatsApp Business API and allows multiple agents to manage buyer conversations from one shared inbox. It is not an add-on.
Can Wazzup replace a CRM for a real estate agency? No. Wazzup is a messaging tool, not a CRM. It does not track the buyer’s progression through stages, manage site visits, store deal information, or generate pipeline reports. To run a real estate agency properly, you need a CRM. Wazzup can complement a CRM but cannot replace one.
How long does Realatic take to set up? One to two working days. Most agencies are fully operational — portals connected, team added, leads flowing in — within 48 hours. No technical team or complex implementation is required.
Does Realatic support Instagram DMs? Currently, Realatic’s built-in inbox covers WhatsApp. Instagram DM integration is not available. If Instagram DMs are a significant lead source for your agency, this is a genuine gap. Most Indian real estate agencies generate Instagram leads through Facebook Lead Ads (which Realatic integrates with) rather than direct Instagram DMs, but verify this applies to your agency.
What if I am already using Wazzup and want to switch to Realatic? Start your Realatic free plan and run both in parallel for two to four weeks. Connect your portals to Realatic and see how portal leads flow in automatically. Migrate your active buyer pipeline. Once your team is comfortable, transition WhatsApp to Realatic’s inbox. The switch takes less than a week for most teams.
Is Wazzup available in India? Wazzup is a globally available product and can be used in India. Their customer support and billing infrastructure is primarily set up for international markets. Realatic is built and supported in India, with pricing in rupees and support for India-specific regulations (RERA, TDS, MahaRERA, K-RERA).
The Decision Is Simple for Most Indian Real Estate Agencies
If you are running a real estate agency in India and your primary challenge is managing portal leads, following up with buyers, tracking site visits, and keeping RERA compliance in order, Realatic is the complete solution.
Wazzup solves one specific problem: shared team messaging on WhatsApp. Realatic solves that problem and 11 others — portal lead capture, pipeline management, AI scoring, inventory tracking, compliance, and post-sale lifecycle — in one platform, at a comparable or lower total cost.
Try Realatic free for your real estate agency — no credit card required, set up in two days.
For a broader look at how Realatic compares to other CRMs and messaging tools, visit our CRM comparison page.