Realatic vs Square Yards CRM — Honest 2026 Comparison
Independent real estate agencies comparing CRM options often ask about Square Yards. It is one of India’s largest real estate marketplaces, and it offers broker-facing tools as part of its channel partner programme. Realatic is a standalone CRM built specifically for Indian real estate agencies. They are not the same type of product, and which one you should use depends entirely on the kind of agency you run. If you are a registered Square Yards channel partner, their tools give you inventory access and lead data within their ecosystem at no extra cost. If you run an independent agency that works with multiple developers and portals, Square Yards’ tools are not a CRM — they are a portal dashboard. Realatic gives you full sales pipeline control, WhatsApp automation, AI lead scoring, and 12 real estate modules regardless of which developers you work with. The honest answer: Square Yards is a marketplace with broker features. Realatic is a CRM. You need both, or you need to decide which problem to solve first.
What Is Square Yards?
Square Yards is an Indian real estate marketplace and proptech company headquartered in Gurugram. Founded in 2013, it operates across India, UAE, and Canada. In India, it lists residential, commercial, and plots from thousands of developers and connects them to a channel partner network of brokers.
Square Yards earns its revenue from developer marketing fees and brokerage referrals. Its business model depends on channel partners closing deals on its listed inventory.
For brokers, Square Yards offers a partner portal called SquareConnect. This gives registered channel partners access to:
- Square Yards’ active developer inventory
- Lead assignments from buyer enquiries on the Square Yards platform
- Training and certification programmes
- Commission disbursement tracking
- Marketing materials from partner developers
SquareConnect is not a CRM in the traditional sense. It manages the relationship between a broker and Square Yards’ inventory and lead ecosystem. It does not manage a broker’s own lead database, their non-Square Yards developer relationships, or their WhatsApp or portal enquiries.
What Is Realatic?
Realatic is a purpose-built CRM for Indian real estate agencies, brokers, builders, and developers. It is not a marketplace. It does not list properties. It manages the full lead-to-possession sales cycle for agencies that work with any developer, on any portal, through any channel.
Realatic’s 12 modules cover pre-sales (lead capture, pipeline management, site visit tracking, AI lead scoring), sales management (inventory, booking, payment tracking), post-sales (possession, RERA compliance, TDS), and team management (agent performance, commissions, reporting).
It integrates with 99acres, MagicBricks, Housing.com, Facebook Leads, and Google Ads, so every lead from every source flows into one CRM automatically.
Pricing ranges from free (three users, 100 leads per month, one project) to from ₹399 per user per month on the Pro plan and pricing on request on the Business plan.
How Does Realatic Compare to Square Yards CRM Features?
This comparison focuses on the features that matter most for day-to-day sales operations.
| Feature | Realatic | Square Yards (SquareConnect) |
|---|---|---|
| Lead capture from 99acres, MagicBricks, Housing.com | Yes, automatic integration | No — only Square Yards leads |
| WhatsApp inbox (business messaging) | Included in Pro and Business | Not available |
| AI lead scoring | Yes — auto-qualifies within 60 seconds | No |
| Lead pipeline management (custom stages) | Yes — fully customisable | Limited — fixed stages for SY leads |
| Site visit scheduling and tracking | Yes | Basic appointment logging |
| Inventory management (your own projects) | Yes — full unit-level tracking | No — SY-listed inventory only |
| Booking and payment plan tracking | Yes — complete post-booking workflow | Commission tracking only |
| RERA compliance tools | Yes — built-in | Not available |
| TDS on property tracking | Yes — built-in | Not available |
| Buyer portal | Yes — included | Not available |
| Agent performance reports | Yes — detailed | Basic (leads assigned vs closed) |
| Works with non-SY developers | Yes — all developers | No — SY partner inventory only |
| Setup time | 1 to 2 days | Immediate (part of partner registration) |
| Mobile app | Yes | Yes |
| Free plan | Yes — 100 leads/month | Yes (but limited to SY ecosystem) |
What Are the Pricing Differences?
Square Yards’ SquareConnect is free for registered channel partners. There is no subscription fee. The catch: you must be in the Square Yards ecosystem and primarily work with their developer inventory.
Realatic pricing is transparent and subscription-based:
| Plan | Price | Leads/Month | Projects |
|---|---|---|---|
| Free | ₹0 | 100 | 1 |
| Pro | from ₹399/user/month | Unlimited | Unlimited |
| Business | pricing on request | Unlimited | Unlimited |
WhatsApp inbox, AI lead scoring, and RERA compliance tools are included on all Realatic paid plans.
For a 10-person agency on Realatic’s Pro plan, the monthly cost is from ₹3,990. That is approximately the commission on one ₹50 lakh flat at a standard 1% broker rate. If the CRM helps you close even one extra deal per month, it pays for itself many times over.
What Is the Ecosystem Lock-In Problem With Square Yards?
This is the most important thing to understand before choosing Square Yards’ tools over a standalone CRM.
Square Yards’ broker tools are free because Square Yards earns money when you close deals on their platform. Their tools are designed to keep you in their ecosystem, not to help you run a full-service independent agency.
Here are the practical consequences:
Your own leads are not managed. If a buyer calls you directly from a referral, or enquires on 99acres, or walks into your office, SquareConnect has no place for that lead. You are back to WhatsApp and spreadsheets.
Your developer relationships outside Square Yards are invisible. Many Indian brokers work directly with 20 to 30 local and regional developers who are not listed on Square Yards. None of those projects, none of those buyers, and none of that commission tracking works in SquareConnect.
Data portability is limited. Your client database and transaction history in SquareConnect belongs to the Square Yards ecosystem. If you decide to stop working with them, accessing or exporting your full lead history is not straightforward.
Commission structures may not align. Square Yards sets the commission terms for their listed inventory. For premium developer deals or direct builder relationships, your own negotiated rates may be higher. A standalone CRM lets you track all commissions on your own terms.
If Square Yards is your primary source of developer inventory and you close most of your business through their platform, their free tools are worth using. They reduce admin work for that specific workflow. But use them alongside a proper CRM, not instead of one.
Who Should Use Square Yards’ Broker Tools?
Square Yards’ tools are worth using if:
- You are a registered Square Yards channel partner and primarily close deals on SY-listed inventory
- You are a part-time broker supplementing income and do not need a full CRM
- You want access to Square Yards’ developer network and training resources
- You are in a Tier 1 city where Square Yards has strong developer coverage (Mumbai, Gurugram, Bengaluru, Hyderabad, Pune)
Do not use Square Yards’ tools as your primary CRM if you want to build an independent agency business with your own brand and developer relationships.
Who Should Use Realatic?
Realatic is the right choice if:
- You run an independent real estate agency with two or more agents
- You work with multiple developers and want to track all of them in one place
- You want to capture and follow up on leads from multiple portals (99acres, MagicBricks, Housing.com) automatically
- You need WhatsApp automation to follow up with enquiries at scale
- You want RERA and TDS compliance tools built into your workflow
- You are scaling from a solo broker to a team and need consistent processes
- You want a buyer portal to give your clients a professional post-booking experience
Realatic is also suitable for builders and developers managing their own sales teams, not just brokers.
Can You Use Both Square Yards and Realatic at the Same Time?
Yes. Many channel partners use Square Yards for access to their developer inventory and then manage those leads — along with all their other leads — in Realatic.
The workflow: leads assigned by Square Yards are manually or automatically added to Realatic. All follow-ups, site visits, and booking administration happen in Realatic. Commission from Square Yards deals is tracked in Realatic alongside commissions from other developers.
This gives you the best of both: access to Square Yards’ inventory and the full capabilities of a proper CRM.
Frequently Asked Questions About Realatic vs Square Yards
Is Square Yards’ SquareConnect a real CRM? No. SquareConnect is a channel partner management portal for brokers within the Square Yards ecosystem. It tracks Square Yards-assigned leads, listed inventory, and commission payments. It does not manage your own leads, your own developer relationships, or your post-booking workflow. For those, you need a standalone CRM like Realatic.
Can I use Realatic if I am a Square Yards channel partner? Yes. Realatic works independently of any marketplace. Being a Square Yards partner does not prevent you from using Realatic for your full pipeline. Many agencies use Square Yards for inventory access and Realatic for sales management.
Does Square Yards charge commission on deals closed through SquareConnect? Square Yards earns a share of the brokerage on deals closed through their platform. The exact split varies by developer and agreement. Confirm the terms with your Square Yards account manager before committing to their programme.
Does Realatic integrate with Square Yards? Realatic does not have a direct integration with Square Yards at this time. Leads from Square Yards can be manually added to Realatic or imported via CSV.
Which platform is better for a Tier 2 city agency? Realatic. Square Yards has stronger coverage in Tier 1 cities. In Tier 2 cities like Nashik, Indore, or Coimbatore, most developer inventory is not on Square Yards. Realatic works with any developer in any city.
What happens to my data if I stop using Realatic? Realatic provides full data export in CSV format. You own your lead data, client data, and transaction history. There is no lock-in.
Is Realatic suitable for a solo broker, or only for teams? Realatic’s free plan is designed for solo brokers: three users (you plus two assistants), 100 leads per month, one project. It gives you a complete CRM without a subscription fee. Start free and upgrade when your business grows.
The Verdict
Square Yards’ broker tools are useful within a specific context: you are working primarily with their listed inventory and want to reduce admin for that specific workflow.
Realatic is a full CRM for running an independent real estate agency business. It manages every lead from every source, automates WhatsApp follow-ups, tracks site visits, handles post-booking administration, and keeps you RERA and TDS compliant.
If you are building an independent agency that is not dependent on any single marketplace, Realatic is the only one of these two that can run your full business.
Compare Realatic with other platforms or start with the free plan — three users, 100 leads a month, no credit card required.