Realatic vs HelloLeads CRM for Real Estate — Honest 2026 Comparison
Realatic is a real estate-specific CRM built for Indian brokers, builders, and agencies. HelloLeads is a mobile-first lead management app built for Indian field sales teams across all industries. If your team manages leads from 99acres, MagicBricks, or Housing.com and needs RERA compliance, WhatsApp inbox, and AI lead scoring, Realatic is the right choice. If your business is non-real-estate field sales and your team needs a simple mobile app to capture business card leads on the go, HelloLeads serves that purpose well. This comparison walks through every relevant feature category so you can make a clear decision.
What Is HelloLeads CRM?
HelloLeads is a lead management application developed by Saleswah CRM Pvt Ltd, a Chennai-based SaaS company founded in 2017. It is designed for small business field sales teams who need to capture leads quickly from trade shows, cold visits, and phone enquiries. The app is mobile-first. Its standout feature is a business card scanner that creates a lead record in seconds by reading card text through the phone camera.
HelloLeads is used across India by small businesses in insurance, education, finance, manufacturing, and services. It has a significant user base among DSA (Direct Selling Agent) networks and small B2B sales teams. Its focus is speed of lead capture and simplicity of follow-up, not deep industry-specific workflow management.
HelloLeads does not have real estate-specific features. It does not integrate with property portals. It has no concept of a project, a site visit, a unit, a payment plan, or RERA compliance. These are not gaps in HelloLeads — they are deliberate choices for a product built for a very different use case.
What Is Realatic?
Realatic is a real estate CRM built exclusively for Indian brokers, channel partners, agencies, and builders. It is the only Indian CRM that covers the full buyer lifecycle from first portal enquiry to possession handover.
Realatic integrates directly with 99acres, MagicBricks, and Housing.com. Every portal lead auto-imports into the Realatic pipeline within seconds. The AI lead scoring engine qualifies every new lead within 60 seconds and ranks them by buying intent. The WhatsApp inbox is built-in and free — agents respond to buyer messages without switching between apps.
Realatic covers 12 real estate modules: lead capture, pipeline management, site visit tracking, inventory management, booking and payment plans, RERA compliance, TDS management, channel partner management, buyer portal, post-sale lifecycle, reporting, and team performance. It is designed for agencies with 2 to 100 staff across Tier 1 and Tier 2 cities.
Realatic vs HelloLeads — Feature-by-Feature Comparison
| Feature | Realatic | HelloLeads |
|---|---|---|
| Real estate portal integration (99acres, MagicBricks, Housing.com) | Yes — built-in, automatic | No |
| Facebook and Instagram Lead Ads integration | Yes | Partial (manual import) |
| Google Ads lead integration | Yes | No |
| AI lead scoring | Yes — auto-qualifies in 60 seconds | No |
| WhatsApp inbox (team-shared) | Yes — included free | No |
| Business card scanner | No | Yes — core feature |
| Mobile app | Yes (iOS and Android) | Yes — primary platform |
| Offline lead capture | No | Yes |
| Real estate pipeline (proposal/site visit/negotiation/booking/possession) | Yes — 12 stages | No |
| Site visit scheduling and tracking | Yes — dedicated module | No |
| Property inventory management | Yes — unit-level | No |
| Booking amount and payment plan tracking | Yes | No |
| Construction linked plan tracking | Yes | No |
| RERA compliance tools | Yes — state RERA fields, audit log | No |
| TDS on property tracking | Yes — Form 26QB workflow | No |
| Buyer portal (login for buyers) | Yes — included | No |
| Channel partner management | Yes — dedicated portal | No |
| Team performance reporting | Yes — individual and team | Basic |
| Lead source ROI reporting | Yes | Basic |
| Data export | Yes (with role permissions) | Yes |
| CRM setup time | 1–2 days | 1 hour |
| Industry focus | Real estate only | All industries |
Portal Lead Integration — Where the Gap Is Clearest
The most important capability for any Indian real estate agent is capturing leads from 99acres, MagicBricks, and Housing.com automatically. Indian real estate agents receive 70–80% of their qualified buyer leads from these three portals. If your CRM does not connect to these portals, you are manually entering leads or missing them entirely.
Realatic connects directly to all three portals via their official APIs. Every enquiry creates a lead record in your pipeline within 60 seconds of the buyer submitting it on the portal. The lead record includes the buyer’s name, phone number, email, the property they enquired about, and the enquiry timestamp. Your team gets a WhatsApp or email notification immediately.
HelloLeads does not integrate with property portals. If you use HelloLeads for real estate, you must log into each portal separately, copy lead details manually, and enter them into HelloLeads. With 20 to 50 portal leads per day, this manual process takes an hour every morning and misses late-evening leads entirely.
AI Lead Scoring — Realatic’s Qualification Engine
Real estate agencies in India receive hundreds of portal leads per month. Not all of them are serious buyers. Some are window shoppers. Some are researchers. Some are competitors checking your inventory. Without AI lead scoring, your agents spend equal time on every lead — and the serious buyers get called after the time-wasters.
Realatic’s AI lead scoring engine analyses each new lead within 60 seconds of entry. It scores based on: portal engagement history, response to the first WhatsApp message, budget alignment with your available inventory, and enquiry specificity. Leads scoring above 70 are flagged as hot and auto-assigned to your most senior available agent. Leads below 40 go into a nurturing drip sequence.
HelloLeads does not have AI lead scoring. Every lead looks the same when it enters the system. Your team must manually assess priority by calling each one.
WhatsApp — The Indian Buyer’s Preferred Channel
Over 90% of Indian real estate buyers communicate with agents via WhatsApp. WhatsApp is where buyers share documents, ask for floor plans, discuss pricing, and decide to book. A CRM without WhatsApp integration is missing the primary buyer communication channel in India.
Realatic includes a team WhatsApp inbox at no extra charge. Every buyer message is captured in the CRM against the lead record. Multiple agents can view conversation history. Auto-responses send the moment a buyer messages outside business hours. Managers can see all buyer conversations in one view.
HelloLeads does not have a WhatsApp inbox. If you use HelloLeads, your WhatsApp conversations happen in your personal or business WhatsApp account, outside the CRM. There is no conversation history in the lead record. When an agent leaves, their WhatsApp history leaves with them.
RERA Compliance — A Legal Requirement HelloLeads Cannot Handle
Under RERA, real estate agents must maintain buyer communication records, use RERA-registered project numbers on all marketing, and track possession commitments. State RERA portals — MahaRERA, K-RERA, UP-RERA, RERA Gujarat, TS-RERA, HARERA — each have their own compliance requirements.
Realatic has RERA compliance built into every project record. RERA registration numbers are stored against each project. Quarterly progress reminders alert your team before state RERA filing deadlines. The audit log tracks every buyer interaction with timestamp, which is admissible evidence in RERA dispute proceedings.
HelloLeads has no RERA functionality. It was not built for a regulated industry. Using HelloLeads as your primary CRM while managing RERA-registered projects means your compliance documentation is scattered across WhatsApp, paper files, and email — not in a system that can produce it on demand.
Pricing Comparison
HelloLeads Pricing (2026)
| Plan | Users | Monthly Cost |
|---|---|---|
| Starter | 1 user | ₹499/month |
| Team | Up to 3 users | ₹1,299/month |
| Business | Up to 10 users | ₹2,499/month |
| Enterprise | 20+ users | Custom pricing |
HelloLeads pricing is competitive for basic lead capture. However, these plans do not include real estate portal integration, WhatsApp inbox, RERA tools, inventory management, site visit scheduling, or AI lead scoring. You would need to pay additionally for tools to cover each of these functions.
Realatic Pricing (2026)
| Plan | Users | Monthly Cost |
|---|---|---|
| Free | 3 users | ₹0 |
| Growth | Per user | ₹499/user/month |
| Pro | Per user | ₹1,199/user/month |
Realatic’s Growth plan at ₹499 per user per month includes everything: portal integrations, WhatsApp inbox, AI lead scoring, RERA compliance tools, TDS management, buyer portal, site visit module, inventory management, and payment plan tracking. There is no extra charge for features that matter most to real estate agents.
Total Cost of Ownership for a 10-Agent Real Estate Team
| Component | With Realatic | With HelloLeads |
|---|---|---|
| Core CRM | ₹4,990/month | ₹2,499/month |
| Portal integrations | Included | ₹5,000–₹8,000/month (third-party) |
| WhatsApp inbox | Included | ₹2,000–₹4,000/month (third-party) |
| AI lead scoring | Included | Not available |
| RERA compliance tools | Included | Not available |
| Buyer portal | Included | Not available |
| Total | ₹4,990/month | ₹9,500–₹14,500/month |
When you account for the supplementary tools needed to run a real estate operation on HelloLeads, the total cost significantly exceeds Realatic’s all-in price — for far fewer capabilities.
When Would You Choose HelloLeads Over Realatic?
HelloLeads is a good choice in specific scenarios:
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Your business is not real estate. If you run a small B2B sales team, a DSA network, an insurance agency, or a trade show sales operation — and your leads come from business cards and cold visits, not property portals — HelloLeads handles that well.
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You need offline lead capture. HelloLeads works without internet connectivity. If your sales team visits areas with poor connectivity, HelloLeads’s offline mode is genuinely useful.
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You need a business card scanner. HelloLeads’s card scanning feature is its standout capability. It creates a lead record by photographing a business card. For teams attending trade exhibitions, this saves significant manual entry time.
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Your entire team uses smartphones with no desktop access. HelloLeads is primarily mobile. If your team never uses computers and needs everything on a phone, HelloLeads is more comfortable as a daily tool.
For any real estate agency managing portal leads, RERA-registered projects, WhatsApp buyer communication, site visits, and post-booking follow-up, Realatic covers every function HelloLeads does not.
Frequently Asked Questions
What is HelloLeads CRM?
HelloLeads is a mobile-first lead management application built for Indian field sales teams. It was developed by Saleswah CRM Pvt Ltd, based in Chennai, and founded in 2017. Its key features are a business card scanner, offline lead capture, and mobile follow-up management. It is designed for all-industry sales teams, not specifically for real estate.
Is HelloLeads good for real estate agents in India?
HelloLeads is not designed for real estate. It does not integrate with 99acres, MagicBricks, or Housing.com. It has no site visit module, no inventory management, no RERA compliance tools, no WhatsApp inbox, and no AI lead scoring. A real estate agent who uses HelloLeads still needs separate tools for every core real estate function. Realatic covers all of these in one platform.
How does Realatic compare to HelloLeads for portal lead capture?
Realatic connects directly to 99acres, MagicBricks, and Housing.com. Every portal enquiry auto-imports into Realatic within 60 seconds. HelloLeads does not integrate with property portals. Portal leads must be manually copied and entered into HelloLeads, which is time-consuming and error-prone when you receive 20 to 50 leads per day.
Can HelloLeads handle RERA compliance for Indian real estate?
No. HelloLeads has no RERA compliance features. It cannot store RERA registration numbers against projects, generate audit logs of buyer interactions, set quarterly compliance reminders, or track TDS on property purchases. Real estate agencies in India are legally required to maintain RERA-compliant records. A CRM used for real estate in India must have RERA tools built in. Realatic does.
Which is cheaper: Realatic or HelloLeads for a real estate team?
HelloLeads has a lower base subscription price. However, real estate teams using HelloLeads still need separate tools for portal lead capture, WhatsApp inbox, AI lead scoring, and RERA compliance. When you add these costs, HelloLeads becomes significantly more expensive than Realatic for a real estate operation. Realatic’s Growth plan at ₹499 per user per month includes all of these capabilities with no extra charges.
What type of business is HelloLeads best for?
HelloLeads is best for small B2B field sales teams, DSA networks, insurance agents, and trade show sales operations where leads come from business cards and cold visits rather than digital portals. It works well when the primary need is quick mobile lead capture and simple follow-up management across multiple industries without complex workflow requirements.
Which CRM Should You Choose?
The answer depends entirely on what your business actually does.
If you are a real estate broker, agency, builder, or channel partner in India — your leads come from property portals, your buyers communicate via WhatsApp, your projects are RERA-registered, and your team needs site visit scheduling, payment plan tracking, and AI-powered lead prioritisation. That is Realatic’s exact design brief. HelloLeads does not cover any of it.
If you run a non-real-estate field sales team and need a simple mobile app to capture business card leads and follow up with a basic pipeline, HelloLeads is well-suited.
Start for free with Realatic — 3 users, 100 leads, 1 project, no credit card. Or compare Realatic to other CRMs built for Indian real estate.