Realatic vs Aircall for Real Estate — Honest 2026 Comparison
Indian real estate brokers occasionally compare Realatic and Aircall. Both involve calling. Both promise better communication with buyers. But they are not the same category of product, and buying the wrong one costs your agency time, money, and missed leads.
Realatic is a full real estate CRM built for Indian brokers, developers, and channel partners. It manages leads from 99acres to possession. Aircall is a cloud-based business phone system. It makes and receives calls beautifully. It does not manage a real estate deal, track a site visit, handle RERA compliance, or tell you which of your 200 pipeline leads is ready to book.
If you are evaluating both tools, this post gives you the honest picture.
Aircall is a cloud-based call centre and VoIP phone system, not a CRM. It is used by sales teams, support teams, and call centres globally to manage inbound and outbound calls with routing, recording, and analytics. It stores no deal pipeline, no property inventory, and no buyer lifecycle data.
What Is Aircall?
Aircall was founded in 2014. It is headquartered in Paris, France, with offices in New York. The company serves over 17,000 businesses globally across technology, sales, and customer support industries.
Aircall’s core features are:
- VoIP calling: Make and receive calls from a browser, desktop app, or mobile. No physical phone system required.
- Call recording: Every call is recorded, stored, and searchable. Agents can review past conversations before following up.
- Call routing and IVR menus: Set up interactive voice response menus so callers reach the right department or agent. Useful for developer sales offices handling high inbound call volumes.
- Call queuing and distribution: Automatically distribute incoming calls across available agents. Set business hours, overflow rules, and voicemail.
- Call analytics: Track call volume, average handle time, missed call rate, and response time. Useful for managing a calling team’s performance.
- Integrations with CRMs: Aircall integrates with Salesforce, HubSpot, Pipedrive, and other CRMs. When a call comes in, the CRM contact appears alongside it. After the call, notes sync back to the CRM.
- Power dialler: Step through a list of contacts and call them sequentially without manually dialling each number.
Aircall pricing in 2026: the Essentials plan starts at $30 per user per month (approximately ₹2,500 per user per month). The Professional plan is $50 per user per month (approximately ₹4,200 per user per month). There is a minimum of three users on both plans. Aircall has no free plan.
What Is Realatic?
Realatic is a purpose-built Indian real estate CRM. It covers every stage from the first portal enquiry to possession handover. It is built specifically for the Indian market: BHK configurations, booking amounts, RERA compliance, TDS on property transactions, channel partner management, and society-level inventory tracking are all built in.
Its core features:
- Portal integration: Automatically imports leads from 99acres, MagicBricks, Housing.com, Facebook Lead Ads, and Google Ads. No manual entry.
- Sales pipeline management: Kanban-style pipeline with 12 stages from first enquiry through site visit, negotiation, booking, documentation, registry, and possession.
- AI lead scoring: Every new lead is qualified within 60 seconds of entry. Agents see a priority score and call the hottest leads first.
- WhatsApp inbox: included in Pro and Business. Shared team inbox for buyer conversations, document sharing, and follow-ups.
- Call integration and call logs: Telephony integrated into the CRM. Calls are logged against the lead record. Missed calls become leads automatically.
- Site visit scheduling and tracking: Log every site visit with feedback, objections, next steps, and conversion status.
- RERA compliance module: Store RERA registration numbers, track compliance deadlines, and manage required documentation.
- TDS tracking: Manage TDS deductions on property transactions above ₹50 lakh. Maintain audit-ready records.
- Payment plan tracking: Record booking amounts, construction-linked payment demands, possession charges, and milestone status.
- Buyer portal: Give buyers a login to check payment history, project progress, and uploaded documents. Essential for NRI and outstation buyers.
- Inventory management: Unit-level tracking of available, blocked, booked, and registered flats, plots, and commercial units across all projects.
- Channel partner management: Onboard and manage channel partners, assign leads, track commissions, and monitor conversion rates.
Realatic pricing: Free plan (100 leads per month, no credit card required). Pro plan: from ₹399 per user per month. Business plan: pricing on request. Setup takes one to two days.
Realatic vs Aircall: Feature-by-Feature Comparison
| Feature | Realatic | Aircall |
|---|---|---|
| Lead capture from 99acres / MagicBricks / Housing.com | Yes: automated | No |
| Lead capture from Facebook Lead Ads | Yes: native integration | No |
| Lead capture from Google Ads | Yes | No |
| Sales pipeline (12 stages, kanban) | Yes | No |
| Site visit scheduling and tracking | Yes | No |
| WhatsApp inbox (shared team) | Yes: Included in Pro and Business | No |
| VoIP calling | Yes: integrated telephony | Yes: core product |
| Call recording | Yes | Yes: advanced |
| Call routing and IVR | Basic routing | Advanced IVR and routing |
| Power dialler | Yes | Yes: built-in |
| Call analytics and reporting | Call logs, team performance | Advanced call centre analytics |
| Missed call lead capture | Yes: auto-creates lead | No: missed calls are missed |
| AI lead scoring (auto-qualifies in 60 sec) | Yes | No |
| RERA compliance module | Yes | No |
| TDS tracking | Yes | No |
| Payment plan tracking | Yes | No |
| Buyer portal | Yes | No |
| Inventory management | Yes | No |
| Channel partner management | Yes | No |
| Contact management | Full CRM with deal value, stage, property preference | Call logs and basic contact notes |
| Integration with external CRM | Native CRM | Requires Salesforce, HubSpot, or Pipedrive |
| Free plan | Yes: 100 leads/month | No |
| Price per agent (starting) | from ₹399/user/month | ~₹2,500/user/month |
| Indian real estate portal support | Yes | No |
| Indian support team | Yes | No: US and European support |
| Setup time | 1 to 2 days | 1 to 3 days for basic setup |
Where Does Aircall Win?
Aircall has genuine strengths. It is among the best business phone systems in the world for its core purpose.
Advanced call centre features. Aircall’s IVR builder, call queuing, routing logic, and real-time call monitoring are more sophisticated than most CRM-integrated telephony. For a large developer sales office receiving 300 to 500 inbound calls per day across multiple projects, Aircall’s call distribution and live dashboard give supervisors granular control.
Call analytics depth. Aircall tracks first response time, average handle time, call abandonment rate, and team-level performance metrics. If call centre KPIs are central to your business measurement, Aircall’s reporting is detailed and clean.
Power dialler for outbound calling. Aircall’s power dialler lets agents step through a call list automatically. An outbound calling team running 60 to 80 calls per agent per day benefits from this workflow. Fewer manual dials, more conversations.
Integrations with established enterprise CRMs. Aircall integrates tightly with Salesforce and HubSpot. If your organisation already runs Salesforce and needs a best-in-class phone layer on top of it, Aircall is a serious option. It does add ₹2,500 to ₹4,200 per user per month to your Salesforce bill.
Where Does Realatic Win?
Realatic wins on every dimension that defines real estate sales in India.
Portal integration. Realatic imports leads from 99acres, MagicBricks, and Housing.com automatically. Aircall has no integration with any Indian real estate portal. An agency that receives 150 leads per month from portals and uses Aircall must enter every lead manually. This takes time and misses leads that arrive at odd hours.
Sales pipeline. A real estate deal in India moves through enquiry, follow-up, site visit, negotiation, booking, documentation, home loan processing, registry, and possession. Aircall tracks none of these stages. It has no pipeline. Without a pipeline, team managers cannot see where each deal stands, which buyer needs a nudge, or which deals are at risk.
AI lead scoring. Realatic’s AI qualifies every new lead within 60 seconds and assigns a priority score. Agents know immediately who to call first. Aircall shows you that a call came in. It does not tell you whether the caller is a serious buyer or a casual enquirer.
WhatsApp inbox at no extra cost. Realatic includes a shared WhatsApp inbox in Pro and Business. For Indian real estate, WhatsApp is as important as calling. Buyers send documents, ask questions about carpet area versus super built-up area, share site visit selfies, and request payment schedules over WhatsApp. Aircall does not support WhatsApp at all.
RERA compliance. Every real estate project above a threshold size requires RERA registration. Realatic stores RERA numbers, tracks quarterly compliance filings, and keeps documentation audit-ready. Aircall has no concept of RERA.
TDS tracking. Property transactions above ₹50 lakh attract TDS under Section 194-IA. Realatic tracks TDS deductions and maintains records. Aircall does nothing in this area.
Buyer portal. Realatic gives each buyer a secure login to view their booking status, payment due dates, and project updates. This builds trust and reduces the volume of “what is the status?” calls your team receives. Aircall has no buyer portal.
Missed call lead capture. When a buyer calls your number and nobody answers, Realatic automatically creates a lead from that missed call. Your team can call back immediately. In Aircall, a missed call is logged in the dashboard. It does not automatically become a tracked lead in a CRM pipeline unless a separate CRM is connected and configured.
Price. Realatic’s Pro plan starts from ₹399 per user per month. Aircall’s Essentials plan costs approximately ₹2,500 per user per month. For a team of five agents, Realatic costs from ₹1,995 per month. Aircall alone costs ₹12,500 per month and still requires a separate CRM alongside it.
The Cost of Combining Aircall with a CRM
Some teams try to build a full solution by combining Aircall with a general-purpose CRM. Here is what that actually costs.
A common stack: Aircall (Essentials) plus HubSpot (Starter CRM).
- Aircall Essentials: ~₹2,500 per user per month
- HubSpot Starter: ~₹1,500 to ₹2,000 per user per month
- Total: ₹4,000 to ₹4,500 per user per month
And after all that spending, the HubSpot plus Aircall combination still lacks: portal integration with 99acres or MagicBricks, RERA compliance tracking, TDS management, buyer portal, booking amount tracking, construction-linked payment schedules, or inventory management at the unit level. These are features an Indian real estate agency needs daily.
Realatic covers all of it from ₹399 per user per month. That is a nine-times price difference, with more India-relevant features.
Should You Use Aircall Alongside Realatic?
This is a valid question for specific situations. Realatic includes integrated telephony and call logging. For most Indian real estate agencies, brokerages with five to 30 agents and developers with a dedicated sales team, Realatic’s built-in calling is sufficient.
The scenario where adding Aircall makes sense: a large developer sales office handling 400 to 600 inbound calls per day across multiple projects, where the IVR routing logic, live supervisor monitoring, and call centre-grade analytics genuinely matter at that volume.
For that scenario, you can run both. Aircall handles the call centre layer. Realatic handles everything else. The integration would require API configuration to pass call records from Aircall into Realatic’s lead timeline. This is technical work but achievable.
For the vast majority of Indian real estate agencies, this combination is unnecessary. Realatic’s telephony covers the job. The money saved by not paying ₹2,500 per user per month for Aircall is better spent on portal listings that generate more leads.
Pricing Comparison: What Each Setup Costs
| Scenario | Realatic Cost | Aircall Cost | Difference |
|---|---|---|---|
| 3 agents, starting out | ₹0 (Free plan) | ₹7,500/month (min 3 users) | Aircall costs ₹7,500/month more |
| 5 agents, Pro | from ₹1,995/month | ₹12,500/month (Essentials) | Aircall costs ₹10,500+/month more |
| 5 agents, Aircall + HubSpot | from ₹1,995/month | ~₹22,500/month combined | Still no Indian RE features |
| 10 agents, Pro | from ₹3,990/month | ₹25,000/month (Essentials only) | No CRM in Aircall |
Who Should Choose Aircall?
Aircall is the right tool for these situations:
- Enterprise call centres running hundreds of inbound calls daily across geographies, where IVR sophistication, real-time dashboards, and call centre-grade analytics are non-negotiable.
- Organisations already running Salesforce or HubSpot at enterprise scale who need a best-in-class VoIP layer integrated into their existing CRM stack.
- Customer support teams at large proptech companies or developer organisations where the primary workflow is resolving customer queries over voice, not managing a sales pipeline.
Who Should Choose Realatic?
Realatic is the right tool for:
- Real estate agencies and brokerages of any size that generate leads from 99acres, MagicBricks, Housing.com, Facebook, or Google Ads.
- Channel partners managing buyer relationships across multiple developer projects and needing a single system from first enquiry to handover.
- Developer sales teams tracking booking amounts, payment milestones, RERA compliance, and buyer communication in one place.
- Independent brokers who need a free plan to get started without committing to a monthly subscription immediately.
- Any agency that needs calling, WhatsApp, lead management, and compliance in one product without stitching together multiple tools.
Frequently Asked Questions
Is Aircall a CRM?
No. Aircall is a cloud-based business phone system. It manages calls, call routing, call recording, and call analytics. It does not have a sales pipeline, deal stages, property inventory, lead scoring, or any real estate-specific features. Aircall is designed to work alongside a CRM, not replace one.
Can Aircall capture leads from 99acres or MagicBricks?
No. Aircall has no integration with Indian real estate portals. It cannot receive or parse email-to-lead notifications from 99acres, MagicBricks, or Housing.com. Every portal lead must be entered manually into whatever system you use alongside Aircall. Realatic automates this entirely.
Does Realatic have call recording?
Yes. Realatic includes call recording in its telephony integration. Calls are recorded and stored against the lead record in the CRM. Your agents can replay a call before a follow-up. For most Indian real estate agencies, this level of call recording is sufficient.
Why do Indian brokers sometimes search for Aircall in a real estate context?
Most brokers searching for Aircall are looking to solve a specific problem: missed calls, poor call visibility, or the need to record conversations. These are valid problems. Aircall solves them well for general businesses. Realatic solves them specifically for real estate, and adds portal integration, pipeline management, RERA compliance, and everything else the job requires. The comparison arises because both tools involve calling, not because they are functionally equivalent.
What happens to leads that call and get no answer in Aircall vs Realatic?
In Aircall, a missed call is logged in the call dashboard. Unless a CRM is connected and configured to create a contact from missed calls, the lead is not tracked in a pipeline. In Realatic, a missed call automatically creates a lead record in your CRM pipeline. Your team receives a notification and can call back immediately. For an agency missing 20 to 40 calls per month, Realatic’s auto-capture is a meaningful revenue protection feature.
Does Aircall work in India?
Aircall offers Indian phone numbers and works in India. It has customers in India across various industries. However, it has no India-specific customer support team, no Indian real estate portal integrations, no RERA compliance features, no TDS tracking, and its pricing in dollars makes it expensive relative to the value it delivers for Indian real estate specifically. All support is routed through US and European time zones.
Can I use Aircall with Realatic together?
Yes, technically. For very large developer sales offices handling hundreds of daily inbound calls, running Aircall’s IVR and call centre features alongside Realatic’s CRM is feasible. It requires API configuration to sync call data. For most Indian agencies, brokerages and developer teams under 30 agents, Realatic’s integrated telephony removes the need for Aircall entirely. The cost saving is approximately ₹2,500 per user per month.
What is the total monthly cost for a five-agent team using Aircall plus a CRM vs Realatic?
A five-agent team using Aircall Essentials plus HubSpot Starter spends roughly ₹20,000 to ₹22,500 per month. That stack still lacks portal integration with Indian real estate sites, RERA compliance, TDS tracking, buyer portal, and inventory management. Realatic’s Pro plan for the same five agents costs from ₹1,995 per month and includes all of those features.
Aircall is a well-built product. It excels at what it does: managing call centre operations with sophistication. But real estate sales in India is not a call centre operation. It is a 12 to 18 month relationship cycle involving portal leads, WhatsApp conversations, site visits, booking amounts, payment milestones, RERA compliance, and possession handover. A phone system cannot manage that cycle. A purpose-built real estate CRM can.
Realatic covers the full cycle from ₹399 per user per month. The free plan at realatic.com gets your team started with 100 leads per month: no credit card, no setup fees, live in one to two days. If you are currently spending on a calling tool plus a generic CRM plus a WhatsApp platform, Realatic replaces all three.
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