Realatic vs Sell.Do — Honest 2026 Comparison
Both Realatic and Sell.Do are built for Indian real estate. Both handle lead management, pipeline tracking, and portal integrations. But they target different kinds of agencies, are priced very differently, and have meaningfully different strengths. This comparison tells you exactly which one fits your situation — without the marketing gloss.
We cover pricing, features, setup experience, WhatsApp capabilities, AI tools, post-sales handling, and who each product is genuinely best for.
Who Are These Products For?
Before comparing features, understand the target customer each product is designed around.
Sell.Do is a mature, established platform with a strong track record in the Indian real estate market. It has been around since 2013 and has built a comprehensive feature set aimed at mid-to-large developers and enterprise real estate sales teams. It handles complex workflows — multi-phase project launches, large channel partner networks, IVR call centres — and prices accordingly.
Realatic is a newer platform built for the full spectrum of Indian real estate businesses: individual brokers, small-to-mid agencies, channel partners, and growing developer sales teams. It prioritises fast setup, WhatsApp-first communication, and affordability. The free plan is genuine — 3 users, 100 leads, 1 project, no credit card.
If you are a 200-person developer with 15 ongoing projects and a dedicated IT team, Sell.Do is probably on the shortlist. If you are an agency or growing team that wants to be operational in 48 hours without a six-figure implementation cost, Realatic is designed for you.
Pricing Comparison
This is where the two products diverge most sharply.
| Plan | Realatic | Sell.Do |
|---|---|---|
| Free plan | Yes — 3 users, 100 leads/month, 1 project | No |
| Entry paid plan | ₹499/user/month (Growth) | Not publicly listed — custom quote |
| Full-featured plan | ₹1,199/user/month (Pro) | Custom enterprise pricing |
| Contract requirement | Month-to-month available | Typically annual |
| Setup / onboarding fee | None | Often included in enterprise package |
| WhatsApp inbox | Included free | Depends on plan |
| Credit card to start | Not required | Not applicable (no free plan) |
The pricing gap is significant. Sell.Do does not publish per-user pricing publicly — you go through a sales process, get a demo, and receive a custom quote. For small and mid-size agencies, this is a red flag. It usually means enterprise pricing that is not designed for a 5-person team.
Realatic’s Growth plan at ₹499/user/month makes the maths easy: a 5-person agency pays ₹2,495/month. At Pro (₹1,199/user/month), the same team pays ₹5,995/month. Both tiers are immediately actionable without procurement cycles or sales calls.
Feature Comparison: Head to Head
Lead Management
| Capability | Realatic | Sell.Do |
|---|---|---|
| Auto-capture from 99acres, MagicBricks, Housing.com | Yes | Yes |
| Facebook and Google Ads integration | Yes | Yes |
| Auto-assignment rules | Yes | Yes |
| AI lead scoring | Yes (included) | Available (higher tiers) |
| Lead deduplication | Yes | Yes |
| Channel partner lead tracking | Yes | Yes |
| IVR / call centre integration | Yes | Yes (more advanced) |
Both products handle the core lead management requirements for Indian real estate well. Sell.Do has more sophisticated IVR and call-centre tools, which matters if you are running a large inbound call operation. For most agencies and developers without a dedicated call centre, both products are equivalent here.
WhatsApp CRM
| Capability | Realatic | Sell.Do |
|---|---|---|
| Shared team WhatsApp inbox | Yes — included free | Available — plan-dependent |
| Send WhatsApp from inside CRM | Yes | Yes |
| Message history on lead record | Yes | Yes |
| WhatsApp template messages | Yes | Yes |
| Automated WhatsApp sequences | Yes | Yes |
| Cost to activate WhatsApp | Included | Add-on or plan requirement |
WhatsApp is where Realatic has a clear advantage for most users. The inbox is included from the free plan onwards — you do not pay extra for what is the most critical communication channel in Indian real estate.
Sell.Do offers WhatsApp integration, but access and cost depend on your specific plan. For smaller teams, this can mean an extra cost on top of an already opaque pricing structure.
Pipeline and CRM Workflow
| Capability | Realatic | Sell.Do |
|---|---|---|
| Pre-built real estate pipeline | Yes | Yes |
| Custom pipeline stages | Yes | Yes |
| Site visit scheduling and tracking | Yes | Yes |
| Follow-up reminders and overdue alerts | Yes | Yes |
| Drag-and-drop kanban view | Yes | Yes |
| Multi-project pipeline management | Yes (Pro) | Yes |
| Bulk lead actions | Yes | Yes |
Pipeline management is comparable between the two products. Both come with real estate-appropriate stages and allow customisation. Sell.Do has more granular configuration options, which is useful at enterprise scale — but adds setup complexity for smaller teams.
AI and Automation
| Capability | Realatic | Sell.Do |
|---|---|---|
| AI lead scoring | Yes | Available |
| Automated follow-up sequences | Yes | Yes |
| Auto-respond to new leads | Yes | Yes |
| Smart assignment (load-based) | Yes | Yes |
| Predictive analytics | Roadmap | Available (enterprise) |
Realatic includes AI lead scoring on all paid plans — leads are automatically classified as Hot, Warm, or Cold based on budget match, response behaviour, and engagement signals. This is not a premium feature locked behind the most expensive tier.
Post-Sales and Compliance
| Capability | Realatic | Sell.Do |
|---|---|---|
| Payment milestone tracking | Yes | Yes |
| Demand letter management | Yes | Yes |
| TDS compliance tools | Yes | Yes |
| RERA compliance tracking | Yes | Yes |
| Buyer portal | Yes | Yes |
| Possession management | Yes | Yes |
| Brokerage calculation | Yes | Yes |
Both products cover the full lead-to-possession lifecycle, which separates them from generic CRMs. This is non-negotiable for Indian real estate — you need TDS tracking, RERA documentation, and payment milestone management in the same system your sales team uses.
Reporting and Analytics
| Report Type | Realatic | Sell.Do |
|---|---|---|
| Lead source report | Yes | Yes |
| Agent performance report | Yes | Yes |
| Pipeline velocity | Yes | Yes |
| Conversion funnel | Yes | Yes |
| Channel partner performance | Yes | Yes |
| Custom report builder | Yes (Pro) | Yes |
| Export to Excel/CSV | Yes | Yes |
| Advanced BI integration | Roadmap | Yes (enterprise) |
Sell.Do has a more advanced reporting suite at the enterprise tier, including deeper BI integrations. For agencies that need custom dashboards connected to external analytics tools, this matters. For the vast majority of real estate teams, both products’ standard reporting is sufficient.
Setup and Onboarding
This is one of the most practically important differences between the two products.
| Factor | Realatic | Sell.Do |
|---|---|---|
| Time to go live | 1–2 days | 2–6 weeks (typical) |
| Onboarding process | Self-serve + guided setup | Dedicated implementation team |
| Configuration complexity | Low | Medium to high |
| Technical resources needed | None | Varies |
| Training required | Minimal (1–2 hours) | Formal training programme |
Sell.Do’s longer onboarding is partly a feature — you get hand-holding and customisation at the enterprise level. But for a 10-person agency that wants to be live next Monday, a 4-week implementation cycle is a problem.
Realatic’s 1–2 day setup is a genuine differentiator. You create an account, connect your lead sources, add your team, and start capturing leads — often on day one.
Honest Assessment: Where Each Product Wins
Realatic Wins On:
- Price — significantly lower per-user cost, with a real free plan
- Speed to value — live in 1–2 days vs weeks
- WhatsApp — included free, not a premium add-on
- Simplicity — designed for teams without technical resources
- AI lead scoring — included on all paid plans, not locked to enterprise
- No lock-in to start — free plan with no credit card required
Sell.Do Wins On:
- Enterprise scale — proven with large developer sales teams (100+ users)
- IVR and call centre tools — more sophisticated for large inbound operations
- Customisation depth — more configuration options for complex workflows
- Track record — 10+ years in the Indian market
- Advanced BI — better for large teams with dedicated analytics needs
Who Should Choose Realatic?
Choose Realatic if you are:
- A real estate agency with 2–50 staff
- A developer’s sales team launching 1–5 projects
- A channel partner or independent broker
- Tired of spreadsheets and want to be operational fast
- Looking for WhatsApp inbox without extra cost
- Not willing to commit to a long-term enterprise contract before you have seen results
The ₹499/user/month Growth plan covers everything most Indian real estate agencies need. AI lead scoring, WhatsApp inbox, auto-capture from all major portals, site visit tracking, and RERA/TDS compliance — all included.
Who Should Choose Sell.Do?
Choose Sell.Do if you are:
- A large developer with 100+ sales staff across multiple cities
- Running a dedicated IVR-based call centre operation
- Managing 20+ concurrent projects with complex workflows
- Already using Sell.Do and satisfied with the ROI
- Have an IT team and a dedicated implementation budget
At that scale, the investment in Sell.Do’s enterprise features may well justify the cost. The platform’s depth and track record are real advantages when you are coordinating hundreds of agents across multiple project launches.
The Switching Question
If you are currently on Sell.Do and considering Realatic, here is what the switch involves:
- Data migration — Realatic supports CSV import. Export your active leads, clean the data, and import. Active pipeline: 1–2 days. Historical data: archive separately.
- Lead source reconnection — Reconnect your portal APIs and ad integrations (1–2 hours).
- Team onboarding — If your team already knows a real estate CRM, the transition is fast. Realatic’s interface is simpler, so the learning curve is short.
- WhatsApp — If you are currently paying for WhatsApp separately, this is where you will see immediate cost savings.
Most agencies that switch from Sell.Do to Realatic do so because they are a smaller team paying enterprise prices for features they do not use.
Frequently Asked Questions
Is Realatic as reliable as Sell.Do?
Realatic is a production system with uptime SLAs and regular development releases. Sell.Do’s advantage is years of enterprise track record. For agencies that do not need enterprise-grade SLAs with dedicated account management, Realatic’s reliability is more than adequate. You can evaluate this directly on the free plan before committing.
Does Sell.Do have a free trial?
Sell.Do typically offers a demo and a trial period through their sales process — it is not a self-serve free plan. You need to go through a sales call to access the product, which adds friction if you want to evaluate quickly.
Can Realatic handle multiple projects at once?
Yes. Realatic’s Pro plan (₹1,199/user/month) includes multi-project management — separate pipelines, inventory, and reporting per project. For agencies managing 2–10 projects, this is the right tier.
What portal integrations does Realatic support?
Realatic connects with 99acres, MagicBricks, Housing.com, Facebook Lead Ads, Google Ads, and website forms. If you are using a portal or lead source not on this list, check current integration availability at realatic.com/features.
How does Realatic handle RERA compliance?
Realatic includes RERA project registration tracking, document storage, and reporting tools. For TDS, the platform tracks deductions per transaction and generates the documentation you need for filing. This matches what most mid-size agencies and developers need without additional software.
If we outgrow Realatic, what then?
Realatic is not a starter CRM that you outgrow at 20 people. The Pro plan scales to 100+ users with multi-project management, advanced reporting, and AI automation. The platform is actively developed — features are added regularly. If you ever need something it does not support, the team is reachable and roadmap-driven.
The Bottom Line
If you want a feature-rich Indian real estate CRM that is live in 48 hours and does not cost a fortune, Realatic is the clear choice. The free plan is real. The WhatsApp inbox is included. The AI lead scoring works on day one. And the team behind it is focused on exactly the kind of agencies that make up 90% of the Indian real estate market.
If you are running an enterprise developer operation at scale with complex workflow requirements and a dedicated implementation budget, Sell.Do deserves a serious look.
For everyone else: start free on Realatic. You will know within a week if it is the right fit — and you will not have spent a rupee to find out.
See how Realatic compares across more options at realatic.com/compare.